America’s Fastest Growing Beer—American Rebel Light—and the NHRA continue to deliver a winning combination at the racetrack and on national TV, leveraging national sponsorships to transforming race-day fan passion into lifelong customer brand loyalty
Nashville, TN, Oct. 31, 2025 (GLOBE NEWSWIRE) --
American Rebel Holdings, Inc. (NASDAQ: AREB)—the unapologetically patriotic lifestyle brand behind
American Rebel Light Beer
(
www.americanrebelbeer.com
),
America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer
—heads to Las Vegas with a full-throttle presence at the
25th Annual Dodge NHRA Nevada Nationals powered by Direct Connection
, the fifth of six Countdown rounds (Oct. 30–Nov. 2). American Rebel is the
primary sponsor
with
TSR Nitro
for
Matt Hagan’s
Dodge//SRT Hellcat Funny Car and
John Hall’s
Buell Pro Stock Motorcycle, backed by national coverage on
FS1
and full-weekend streaming on
NHRA.TV
.
For American Rebel Light Beer, NHRA weekends are more than exposure—they’re a connection with Americans who build, tune, race and drink what they love. The energy in the pits, on the track and captured on the national TV broadcast turns into real-world momentum at the shelf, accelerating distribution and fueling repeat purchase with a light lager built for clean, crisp refreshment.
“
NHRA weekends are where our brand meets America face-to-face.
Teaming with TSR Nitro, John Hall and the NHRA on the sport’s biggest stages turns race day excitement into repeat purchase behavior. That’s the power of the American Rebel Brand with motorsports fans—one unmistakable combination that converts fans into lifelong customers of America’s Patriotic Beer, American Rebel Light,” said
Andy Ross, CEO, American Rebel
.
NHRA fans are hands-on, flag-forward, and fiercely loyal—people who keep their word and back brands that back America. That’s the American Rebel customer. When race fans pick up American Rebel Light, they’re not just reaching for another light beer; they’re choosing a beer that reflects their values and tastes—a beer that shows up where they show up, from the starting line to the checkout line. Motorsports like the NHRA + American Rebel Light Beer is the right partnership, in the right place, at exactly the right time.
Matt Hagan, Driver of the American Rebel Beer Dodge//SRT Hellcat Funny Car
Hagan rolls into The Strip at Las Vegas Motor Speedway as one of the defining forces of the Countdown—
second in Funny Car, 112 points out of the lead
, and on a track where he’s at his best:
four Las Vegas wins
and
11 career final rounds
at this venue. Las Vegas marks
Hagan’s 371st Funny Car start
and
17th Nevada Nationals appearance
—proof of a driver who knows how to channel the desert air into speed. “
Vegas is always big in the Countdown. The altitude can make power tricky, but our Dodge//SRT Hellcat has always responded here,
” Hagan said.
TSR Nitro’s two-car firepower sharpens the spear.
Tony Stewart
arrives
sixth in Top Fuel
, giving the organization a one-two punch as the championship chase tightens. Between them, the duo owns
six combined wins at The Strip
(Hagan with four)—and the experience to make every qualifying session count.
NHRA + American Rebel - America’s Patriotic Brand bring maximum horsepower
From Top Fuel to Funny Car to Pro Stock Motorcycle,
American Rebel + NHRA
is a natural fit: intense, authentic, and built for fans who show up early and stay until the last pair fires. That alignment is paying off.
American Rebel Light Beer
—a
premium domestic light lager
brewed
without corn, rice, or added sweeteners
—comes in at
~100 calories, 3.2g carbs, 4.3% ABV
with a crisp, clean finish and lighter feel. Distribution now spans
15 states
—
AR, CT, FL, IN, IA, KS, KY, MN, MS, MO, NV, NC, OH, TN, VA
—with chain activation growing as fast as the fanbase. The roar at the track becomes loyalty in the aisle.
Weekend Schedule — NHRA Nevada Nationals (Las Vegas) (NHRA.TV streaming; FS1 windows below)
-
Friday, Oct. 31
— Nitro Q1
1:30 p.m. PDT / 4:30 p.m. EDT
; Nitro Q2
4:00 p.m. PDT / 7:00 p.m. EDT
-
Saturday, Nov. 1
— Nitro Q3
12:00 p.m. PDT / 3:00 p.m. EDT
; Nitro Q4
2:30 p.m. PDT / 5:30 p.m. EDT
-
Sunday, Nov. 2
— Eliminations
11:00 a.m. PDT / 2:00 p.m. EDT
; R2
1:20 p.m. PDT / 4:20 p.m. EDT
; Semis
3:05 p.m. PDT / 6:05 p.m. EDT
; Finals
4:30 p.m. PDT / 7:30 p.m. EDT
FS1:
Qualifying recap
Sunday 3:00 p.m. EDT
; Finals show
Sunday 5:00 p.m. EDT
.
Andy Ross
“Put
American Rebel Light
on
Matt Hagan’s Funny Car
and
John Hall’s Pro Stock Motorcycle
and you get a megaphone and a direct connection to the most responsive fans in motorsports. It’s a formula that grows distribution, moves cases, and builds a community of lifelong fans and customers for American Rebel Light Beer.” —
Andy Ross, CEO, American Rebel
John Hall and the American Rebel Pro Stock Motorcycle
John Hall
brings serious momentum to Las Vegas on the
American Rebel Beer Buell
, with
two national event victories this season—Norwalk and Reading
heading into the Nevada Nationals. Hall is a racer’s racer—sharp on the tree, relentless on race day—and his connection with fans mirrors the way American Rebel shows up in communities across the country. “
John Hall is a true rebel—he races with heart, honor, and the kind of determination that defines the American spirit. He’s out there proving what it means to
Rebel Up
!
” said
Andy Ross
.
Notes of Interest
-
The
Dodge NHRA Nevada Nationals powered by Direct Connection
is the
second-to-last race
on the
NHRA Mission Foods Drag Racing Series
20-race schedule and
Round 5 of the six-race Countdown
. TSR drivers
Tony Stewart (Top Fuel)
and
Matt Hagan (Funny Car)
are both in the postseason—
2025
marks Stewart’s
second
Countdown and Hagan’s
13th straight
.
-
Standings snapshot (entering Las Vegas):
Stewart
6th in Top Fuel
(236 points behind leader
Doug Kalitta
); Hagan
2nd in Funny Car
(112 behind
Austin Prock
). Hagan is a
four-time champion
(2011, 2014, 2020, 2023).
-
Primary looks:
Stewart carries
Rush Truck Centers
on the Top Fuel Dragster; Hagan carries the
orange, black, and white
of
American Rebel Beer
on the Dodge//SRT Hellcat Funny Car.
-
Earlier this year at Las Vegas (NHRA Four-Wide Nationals, Apr. 11–13):
Stewart qualified
No. 5
and captured his
first NHRA Top Fuel victory
. Hagan advanced to the
Finals
on Sunday.
-
Hagan at the Nevada Nationals, career highlights:
Four wins
(2017, 2019, 2020, 2022) and
two No. 1 qualifiers
(2009, 2014). His Las Vegas winning ET/MPH lines include:
-
2017:
3.942 ET @ 329.42 mph
(def. Courtney Force)
-
2019:
3.876 ET @ 331.36 mph
(def. Jonnie Lindberg)
-
2020:
3.914 ET @ 326.40 mph
(def. Ron Capps)
-
2022:
3.896 ET @ 330.23 mph
(def. Robert Hight)
-
About American Rebel Beer:
Founded
April 2024
by CEO
Andy Ross
, American Rebel Beer is
All Natural
,
Crisp
,
Clean
, with a
Bold Taste and a Lighter Feel
—
no corn, rice, or other sweeteners
typical of mass-produced beers. Look for American Rebel in
15 states
today, with additional states to be announced, and in legendary Nashville bars like
Kid Rock’s
,
Tootsies
, and
Honky Tonk Central
, along with retail outlets, venues, and music festivals nationwide. American Rebel Beer is
America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer
.
-
Stewart & Las Vegas:
Stewart has won on
every track
at the Las Vegas Motor Speedway property—dirt, oval, the Bullring, and the Strip—spanning
USAC
,
IndyCar
,
NASCAR Cup
, and sprint cars, with NHRA national success in
Top Alcohol Dragster
preceding his Top Fuel breakthrough.
Hagan’s Trackside Schedule — NHRA Nevada Nationals (All Times Pacific)
-
Friday, Oct. 31
— Nitro Q1
1:30 PM
; Nitro Q2
4:00 PM
-
Saturday, Nov. 1
— Nitro Q3
12:00 PM
; Nitro Q4
2:30 PM
-
Sunday, Nov. 2
— Eliminations:
Round 1 11:00 AM
;
Round 2 1:20 PM
;
Semifinals 3:05 PM
;
Finals 4:30 PM
Where to Watch (FS1, Eastern): Sunday, Nov. 2 — Qualifying Recap 3:00 PM; Finals Show 5:00 PM. NHRA.TV streaming available all weekend.
About American Rebel Holdings, Inc.
Nashville-based American Rebel Holdings, Inc. (NASDAQ: AREB) is “America’s Patriotic Brand.” Founded in 2014, the Company has built a portfolio of lifestyle products including safes, personal security solutions, and most recently, American Rebel Light Beer — a premium light beer brewed for hardworking Americans. With a growing retail presence, robust e-commerce platform, and partnerships across multiple consumer categories, American Rebel continues to expand its footprint and deliver innovative products designed for freedom-loving Americans nationwide.
Watch the American Rebel Story as told by our CEO Andy Ross
The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.
For launch details and availability, visit
www.americanrebelbeer.com
or follow us on social media @AmericanRebelBeer.
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean, and bold with a lighter feel. Approximately 100 calories, 3.2 carbohydrates, and 4.3 percent ABV per 12 oz serving. Brewed without added supplements, corn, rice, or sweeteners.
Media Inquiries
Monica Brennan
[email protected]
Matt Sheldon
[email protected]
917-280-7329
American Rebel Light Beer Distribution Opportunities
Todd Porter
President, American Rebel Beverage
[email protected]
Investor Relations
[email protected]
Forward-Looking Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, expectations regarding
American Rebel Holdings, Inc.’s
(“American Rebel” or the “Company”) future performance, distributor partnerships, market expansion, brand visibility, consumer demand, and shareholder value creation. Specifically, statements related to
anticipated distribution growth, new market entries, potential distributor agreements, and strategic business development initiatives
are forward-looking in nature.
Such statements are based on current assumptions, estimates, and projections about the Company’s business and industry, as well as management’s beliefs and expectations. These forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements. These risks include, but are not limited to: changes in consumer preferences and purchasing behavior; competitive pressures in the beverage industry; supply chain disruptions or production limitations; regulatory changes affecting distribution, labeling, or marketing; the Company’s ability to secure, maintain, or expand distributor and retail partnerships; the outcome and timing of contract negotiations; the success and availability of marketing and promotional activities; and the risks detailed in the Company’s filings with the Securities and Exchange Commission (“SEC”), including its Annual Report on Form 10-K for the year ended December 31, 2024, and its Quarterly Report on Form 10-Q for the three months ended June 30, 2025.
Additionally, the Company appeared before a Nasdaq panel on September 30, 2025, to address its stockholder equity deficiency, which was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has initiated multiple transactions — including debt conversions, minority equity investments, and equity issuances — that were not reflected in its Q2 FY2025 Form 10-Q. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholder equity threshold required by Nasdaq. However, the Company is currently awaiting the panel’s decision, which will be based upon both the Company’s presentation and the Nasdaq staff’s recommendations. There can be no assurance that the panel will concur with management’s position or render a favorable ruling.
Any forward-looking statement made herein speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. American Rebel undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments, or otherwise, except as may be required by law.