Interparfums has secured a worldwide license from PUMA to develop and distribute fragrances, set to launch in 2027.
Quiver AI Summary
Interparfums, Inc. has announced an exclusive worldwide license agreement with PUMA to create, develop, produce, and distribute fragrances under the PUMA brand. The first fragrance is set to launch in 2027, and the collaboration will last through December 31, 2037. Interparfums' CEO, Jean Madar, highlighted PUMA's cultural significance and global appeal, aiming to integrate this into a new fragrance experience that resonates across diverse consumer demographics. PUMA's Director of Licensed Business, Nina Jacobsen, expressed enthusiasm about partnering with Interparfums, recognizing its strong reputation in fragrance development. Overall, the partnership aims to leverage PUMA's brand energy to create a popular fragrance worldwide.
Potential Positives
- Interparfums entered into an exclusive, worldwide license agreement with PUMA, enhancing its brand portfolio and market reach.
- The new fragrance is set to launch in 2027, indicating future revenue potential for the company over a long-term license agreement lasting until December 31, 2037.
- PUMA's strong global presence and cultural relevance are expected to positively impact the acceptance and success of the new fragrance among consumers.
- Interparfums' established reputation and expertise in translating iconic brands into fragrances position the company well for success in this collaboration.
Potential Negatives
- The exclusive licensing agreement with PUMA may indicate a reliance on third-party brands for revenue growth, which could impact the company's long-term financial stability.
- The potential risks and uncertainties associated with forward-looking statements could create skepticism among investors regarding the company's ability to successfully execute the new fragrance line.
- Operational challenges in integrating and marketing a new product under a globally recognized brand like PUMA may lead to execution risks that could affect the brand's reputation and profitability.
FAQ
What is the new partnership between Interparfums and PUMA?
Interparfums has entered into an exclusive worldwide license agreement with PUMA to create, develop, and distribute fragrances.
When will the new PUMA fragrance be launched?
The new signature lifestyle fragrance is set to be introduced in 2027.
How long will the license agreement last?
The license agreement between Interparfums and PUMA runs through December 31, 2037.
What brands does Interparfums currently represent?
Interparfums represents brands like Abercrombie & Fitch, DKNY, Montblanc, and now PUMA among others.
What is PUMA known for in the sports industry?
PUMA is recognized for its innovative sports footwear, apparel, and accessories, connecting athletic performance with fashion and culture.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$IPAR Insider Trading Activity
$IPAR insiders have traded $IPAR stock on the open market 2 times in the past 6 months. Of those trades, 0 have been purchases and 2 have been sales.
Here’s a breakdown of recent trading of $IPAR stock by insiders over the last 6 months:
- JEAN MADAR (CEO) sold 20,000 shares for an estimated $1,820,360
- VERONIQUE GABAI-PINSKY sold 900 shares for an estimated $105,172
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$IPAR Revenue
$IPAR had revenues of $341M in Q2 2026. This is an increase of 2.13% from the same period in the prior year.
You can track IPAR financials on Quiver Quantitative's IPAR stock page.
You can access data on IPAR stock through the Quiver Quantitative API.
$IPAR Hedge Fund Activity
We have seen 160 institutional investors add shares of $IPAR stock to their portfolio, and 162 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 716,526 shares (+inf%) to their portfolio in Q2 2026, for an estimated $80,150,598
- COOKE & BIELER LP added 233,810 shares (+inf%) to their portfolio in Q2 2026, for an estimated $26,153,986
- NORGES BANK removed 227,666 shares (-100.0%) from their portfolio in Q2 2026, for an estimated $25,466,718
- BLACKROCK, INC. added 182,195 shares (+6.7%) to their portfolio in Q2 2026, for an estimated $20,380,332
- FIRST TRUST ADVISORS LP added 156,999 shares (+17.9%) to their portfolio in Q2 2026, for an estimated $17,561,908
- TWO SIGMA INVESTMENTS, LP added 141,913 shares (+470.8%) to their portfolio in Q2 2026, for an estimated $15,874,388
- JPMORGAN CHASE & CO added 140,606 shares (+inf%) to their portfolio in Q2 2026, for an estimated $15,728,187
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$IPAR Price Targets
Multiple analysts have issued price targets for $IPAR recently. We have seen 2 analysts offer price targets for $IPAR in the last 6 months, with a median target of $97.5.
Here are some recent targets:
- Jonna Kim from TD Cowen set a target price of $110.0 on 06/01/2026
- Hamed Khorsand from BWS Financial set a target price of $85.0 on 04/22/2026
Full Release
NEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Interparfums, Inc. (NASDAQ GS: IPAR) (“Interparfums” or the “Company”) today announced that it has entered into an exclusive, worldwide license agreement with sports company PUMA for the creation, development, production, and distribution of fragrances under the PUMA brand name.
Interparfums plans to introduce this new signature lifestyle fragrance in 2027 under a license agreement that runs through December 31, 2037.
“PUMA is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums. “Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, PUMA has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the PUMA brand and engages consumers across markets, generations, and style preferences.”
“We are delighted for PUMA to join the Interparfums brand portfolio,” said Nina Jacobsen Director Licensed Business at PUMA. “Interparfums has built an exceptional reputation for translating the essence of iconic brands into distinctive fragrance experiences, supported by a proven record of execution, global reach, and deep understanding of consumers. Together, we expect to leverage PUMA’s cultural relevance, energy and global brand appeal to create a fragrance that will be embraced by consumers around the world.”
About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs around 20,000 people and is headquartered in Herzogenaurach/Germany.
About Interparfums, Inc.:
Operating in the global fragrance business since 1982, Interparfums, Inc. produces and distributes a wide array of prestige fragrance and fragrance related products under license and other agreements with brand owners. The Company manages its business in two operating segments, European based operations, through its 72% owned subsidiary, Interparfums SA, and United States based operations, through wholly owned subsidiaries in the United States and Italy.
Our licensed portfolio of prestige brands includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan/DKNY, Emanuel Ungaro, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste, Longchamp, MCM, Moncler, Montblanc, Oscar de la Renta, Puma, Roberto Cavalli, and Van Cleef & Arpels, whose products are distributed in over 120 countries around the world through an extensive and diverse network of distributors. Interparfums, Inc. is also the registered owner of several trademarks including Annick Goutal, Lanvin, Off-White, Rochas, and Solférino.
Forward-Looking Statements:
Statements in this release which are not historical in nature are forward-looking statements. Although we believe that our plans, intentions, and expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such plans, intentions, or expectations will be achieved. In some cases, you can identify forward-looking statements by forward-looking words such as "anticipate,” "believe", "could", "estimate", "expect", "intend", "may", "should", "will", and "would" or similar words. You should not rely on forward-looking statements, because actual events or results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to, the risks and uncertainties discussed under the headings “Forward Looking Statements” and "Risk Factors" in Interparfums' annual report on Form 10-K for the fiscal year ended December 31, 2025, and the reports Interparfums files from time to time with the Securities and Exchange Commission. Interparfums does not intend to and undertakes no duty to update the information contained in this press release.
Contact Information:
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Interparfums, Inc.
Michel Atwood Chief Financial Officer (212) 983-2640 www.interparfumsinc.com |
or |
The Equity Group Inc.
Devin Sullivan: (212) 836-9608 / [email protected] Conor Rodriguez: (212) 836-9628 / [email protected] www.theequitygroup.com |