Amazon.com, Inc. (AMZN) is up 3.9% today. Here is some analysis on what might have caused this price movement.
Analysis: The most likely driver is a fresh bullish call from Morgan Stanley, which named Amazon a top pick and lifted its price target while pointing to stronger expected growth at AWS and several AI-related catalysts. The move also appears to be getting support from company updates that kept attention on AWS product momentum and Amazon’s upcoming October 29 earnings report.
Details:
Sources:
Benzinga, Yahoo Finance, Amazon
Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.
$AMZN Insider Trading Activity
$AMZN insiders have traded $AMZN stock on the open market 61 times in the past 6 months. Of those trades, 0 have been purchases and 61 have been sales.
Here’s a breakdown of recent trading of $AMZN stock by insiders over the last 6 months:
- JEFFREY P BEZOS (Executive Chair) sold 1,209,649 shares for an estimated $346,453,513
- ANDREW R JASSY (President and CEO) has made 0 purchases and 10 sales selling 71,352 shares for an estimated $19,070,355.
- DOUGLAS J HERRINGTON (CEO Worldwide Amazon Stores) has made 0 purchases and 18 sales selling 52,715 shares for an estimated $14,148,844.
- MATTHEW S GARMAN (CEO Amazon Web Services) has made 0 purchases and 12 sales selling 41,483 shares for an estimated $10,854,849.
- DAVID ZAPOLSKY (Senior Vice President) has made 0 purchases and 11 sales selling 30,880 shares for an estimated $8,121,596.
- JONATHAN RUBINSTEIN has made 0 purchases and 2 sales selling 7,555 shares for an estimated $2,012,552.
- BRIAN T OLSAVSKY (Senior Vice President and CFO) sold 6,172 shares for an estimated $1,606,633
- SHELLEY REYNOLDS (Vice President) has made 0 purchases and 6 sales selling 4,706 shares for an estimated $1,226,857.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$AMZN Hedge Fund Activity
We have seen 3,135 institutional investors add shares of $AMZN stock to their portfolio, and 2,467 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- JPMORGAN CHASE & CO added 167,979,147 shares (+inf%) to their portfolio in Q2 2026, for an estimated $40,036,149,895
- INVESCO LTD. added 86,675,127 shares (+151.7%) to their portfolio in Q2 2026, for an estimated $20,658,149,769
- SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 66,029,318 shares (+inf%) to their portfolio in Q2 2026, for an estimated $15,737,427,652
- SG AMERICAS SECURITIES, LLC added 22,210,798 shares (+367.5%) to their portfolio in Q2 2026, for an estimated $5,293,721,595
- ALLIANCEBERNSTEIN L.P. removed 14,917,149 shares (-28.3%) from their portfolio in Q2 2026, for an estimated $3,555,353,292
- PRICE T ROWE ASSOCIATES INC /MD/ removed 14,091,485 shares (-11.5%) from their portfolio in Q2 2026, for an estimated $3,358,564,534
- BLACKROCK, INC. added 12,838,547 shares (+1.7%) to their portfolio in Q2 2026, for an estimated $3,059,939,291
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$AMZN Congressional Stock Trading
Members of Congress have traded $AMZN stock 7 times in the past 6 months. Of those trades, 2 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $AMZN stock by members of Congress over the last 6 months:
- SENATOR CORY A. BOOKER sold up to $250,000 on 08/11.
- REPRESENTATIVE THOMAS H. KEAN, JR. purchased up to $15,000 on 07/08.
- REPRESENTATIVE MICHAEL A. RULLI sold up to $15,000 on 06/25.
- REPRESENTATIVE MATTHEW VAN EPPS sold up to $15,000 on 06/16.
- REPRESENTATIVE DAVID TAYLOR sold up to $15,000 on 06/05.
- REPRESENTATIVE DAN CRENSHAW sold up to $15,000 on 06/01.
- REPRESENTATIVE GILBERT RAY CISNEROS, JR. purchased up to $15,000 on 04/22.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.
$AMZN Analyst Ratings
Wall Street analysts have issued reports on $AMZN in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- RBC Capital issued a "Outperform" rating on 04/30/2026
- Piper Sandler issued a "Overweight" rating on 04/30/2026
- Guggenheim issued a "Buy" rating on 04/30/2026
- Barclays issued a "Overweight" rating on 04/30/2026
- Benchmark issued a "Buy" rating on 04/30/2026
- Evercore ISI Group issued a "Outperform" rating on 04/30/2026
- Wells Fargo issued a "Overweight" rating on 04/30/2026
To track analyst ratings and price targets for $AMZN, check out Quiver Quantitative's $AMZN forecast page.
$AMZN Price Targets
Multiple analysts have issued price targets for $AMZN recently. We have seen 26 analysts offer price targets for $AMZN in the last 6 months, with a median target of $322.5.
Here are some recent targets:
- John Blackledge from TD Cowen set a target price of $340.0 on 07/08/2026
- Ken Gawrelski from Wells Fargo set a target price of $313.0 on 07/02/2026
- Youssef Squali from Truist Securities set a target price of $320.0 on 05/29/2026
- Mark Kelley from Stifel set a target price of $319.0 on 05/01/2026
- Mark Mahaney from Evercore ISI Group set a target price of $315.0 on 04/30/2026
- Maria Ripps from Canaccord Genuity set a target price of $330.0 on 04/30/2026
- Joseph Feldman from Telsey Advisory Group set a target price of $315.0 on 04/30/2026
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.
