Sprout Social announces new features and partnerships to enhance social media engagement and customer insights for brands.
Quiver AI Summary
Sprout Social has announced new features and partnerships aimed at enhancing brand engagement in the evolving social media landscape. With platforms like TikTok and Bluesky growing in popularity, Sprout's latest offerings include TikTok Listening for customer sentiment insight, Bluesky publishing and reporting tools, and streamlined creator collaboration features. The updates are designed to help brands use social media not just for interaction but as a critical channel for customer intelligence and revenue generation. These integrations extend to partnerships with Adobe and Canva for streamlined content publishing, as well as enhancements for Salesforce and LinkedIn, providing brands with the tools needed to effectively deploy their social strategies and connect with customers authentically. The company's goal is to empower brands to turn social interactions into measurable business outcomes, positioning them to lead in the Social Intelligence era.
Potential Positives
- Introduction of powerful new features including TikTok Listening and Bluesky publishing, enhancing brand engagement and customer insights.
- Strategic partnerships with Adobe and Canva streamline creative processes, enabling faster publication of high-quality content.
- Recognition as the #1 Best Software Product by G2’s 2024 Best Software Award, reinforcing Sprout Social's strong market position.
Potential Negatives
- The press release may suggest a reactive rather than proactive approach, indicating that Sprout Social is adapting to rapidly changing social media trends rather than leading them.
- Emphasis on emerging platforms like Bluesky and TikTok may indicate a potential risk if these platforms do not achieve sustainable growth or user engagement compared to established competitors.
- The expansive focus on multiple new features could overwhelm existing users, leading to potential confusion or dissatisfaction with the user experience as they navigate the new capabilities.
FAQ
What new features has Sprout Social launched?
Sprout Social has introduced new TikTok Listening, expanded Bluesky publishing, and creator collaboration tools to enhance brand engagement.
How does Sprout Social help brands with customer sentiment?
Sprout Social provides tools for capturing sentiment and insights, facilitating quick responses to customer preferences and trends.
What is the significance of social media in customer engagement?
Social media is crucial for shaping brand perceptions, driving buying decisions, and fostering customer loyalty in real-time.
How do new integrations improve social media publishing?
New integrations with Adobe Express and Canva streamline creative workflows, enabling faster and higher-quality social media content publishing.
Who can benefit from Sprout Social's services?
Approximately 30,000 brands across various industries can leverage Sprout Social for enhanced social media management and analytics.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
- Innovations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening help brands connect with customers, capture sentiment, and deliver authentic, timely, data-driven experiences to drive measurable business outcomes.
- New digital publishing integrations streamline creative workflows, helping teams publish more compelling branded content and visuals to social faster.
CHICAGO, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversation, the ability to capture sentiment early and act fast has become essential. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact.
With search habits shifting and consumer preferences evolving, social has become the go-to destination for information, entertainment and community. It’s where people discover new brands, research products, and make decisions in real time. This shift creates a powerful opportunity for brands to turn social into a revenue-driving channel and a source of vital customer intelligence. Sprout’s latest capabilities–spanning influencer marketing, publishing, listening, and analytics–give brands the tools to capture these moments, deepen customer relationships, and stay ahead in an increasingly dynamic, intelligence-driven market.
“Social is no longer just where conversations happen—it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned.” said Josh Bean, Vice President of Product Marketing. “Our latest product releases don’t just keep pace with this shift; they empower brands to lead it. We’re equipping our customers with the intelligence and tools to transform social interactions into tangible business outcomes and shape the future of customer engagement.”
"At United Way Worldwide, we’re building a cohesive, social-first customer journey that starts with alignment across teams. Social is most powerful when it’s connected, when every touchpoint from awareness to action to long-term engagement works together to tell one story. We’ve built an integrated approach that creates a clear, consistent thread across everything we do," said Megan Cottongim, Director of Social Media at United Way Worldwide. "Sprout helps us bring that strategy to life, making it easy to collaborate, stay consistent across channels, and use real-time insights to create experiences that feel seamless, intentional, and human."
New and upcoming capabilities include:
- Bluesky Publishing & Reporting: Post content, understand performance, and grow brand presence among interest-driven communities on this emerging network.
- TikTok Listening: Unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world’s most influential social platforms.
- Instagram Partnership Ads and Influencer Marketing Workspaces: Streamline creator collaborations to amplify authentic reach and engagement.
- Adobe Express Publishing Integration: Direct publishing from Adobe Express to Sprout delivers higher quality creative and streamlined workflows for more effective campaigns.
- Canva Publishing Integration: Enables brands to export designed social posts directly from Canva to Sprout in one seamless flow, helping teams publish engaging visuals to social media faster.
- Salesforce Digital Engagement Integration: Enhance customer service across digital messaging channels, voice, and social—all in one workspace with Sprout’s recently announced, upcoming integration .
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LinkedIn Personal Profile Metrics and Document Publishing:
Increase engagement and run more effective strategies for executive thought leadership.
Tune into Breaking Ground , Sprout’s premier quarterly event for product updates and industry insights, to hear more about these features and their availability.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit
sproutsocial.com
.
Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
Contact
Media:
Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674
Investors:
Lexi Johnson
Email: [email protected]
Phone: (312) 528-9166
