Salesforce Shares Rise as Investors Reassess AI Positioning and Recent Capital Returns

Salesforce (CRM) is up 4.1% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver appears to be a rebound in sentiment around Salesforce’s AI and agent strategy after a sharp selloff earlier in June. Investors also seem to be giving more weight to the company’s recent Fin acquisition, strong first-quarter results, and large buyback program, while a recent analyst upgrade may have helped support bargain-hunting.

Details:

Salesforce announced on June 15 that it signed a definitive agreement to acquire Fin for about $3.6 billion, adding customer-service AI agent technology to strengthen Agentforce.

In its first-quarter fiscal 2027 results, Salesforce posted revenue of $11.1 billion, non-GAAP EPS of $3.88, and current remaining performance obligation of $33.6 billion, pointing to solid underlying demand.

The company said Agentforce reached $1.2 billion in annual recurring revenue in the quarter, which supports the view that Salesforce is building a larger AI revenue stream rather than being displaced by the shift to autonomous software.

Salesforce also began a $25 billion accelerated share repurchase in March, and a June analyst upgrade to Buy with a $200 target added another sign that some on Wall Street see the shares as oversold.

Sources:

Salesforce, Salesforce, Salesforce, MarketBeat

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$CRM Insider Trading Activity

$CRM insiders have traded $CRM stock on the open market 4 times in the past 6 months. Of those trades, 3 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $CRM stock by insiders over the last 6 months:

NEELIE KROES sold 3,893 shares for an estimated $929,275
LAURA ALBER has made 2 purchases buying 2,571 shares for an estimated $500,266 and 0 sales.
DAVID BLAIR KIRK purchased 2,570 shares for an estimated $500,178

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$CRM Hedge Fund Activity

We have seen 1,272 institutional investors add shares of $CRM stock to their portfolio, and 1,763 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

J. STERN & CO. LLP removed 47,202,137 shares (-99.6%) from their portfolio in Q1 2026, for an estimated $8,797,534,294
MORGAN STANLEY added 12,666,457 shares (+66.6%) to their portfolio in Q1 2026, for an estimated $2,360,774,255
CAPITAL INTERNATIONAL INVESTORS removed 10,096,552 shares (-44.4%) from their portfolio in Q1 2026, for an estimated $1,881,795,361
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added 7,160,302 shares (+130.2%) to their portfolio in Q1 2026, for an estimated $1,334,537,086
JPMORGAN CHASE & CO removed 6,496,920 shares (-49.8%) from their portfolio in Q4 2025, for an estimated $1,721,099,077
HARRIS ASSOCIATES L P added 5,126,665 shares (+52.4%) to their portfolio in Q1 2026, for an estimated $955,507,822
CAPITAL RESEARCH GLOBAL INVESTORS added 4,237,753 shares (+44.8%) to their portfolio in Q1 2026, for an estimated $789,832,404

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$CRM Congressional Stock Trading

Members of Congress have traded $CRM stock 7 times in the past 6 months. Of those trades, 4 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $CRM stock by members of Congress over the last 6 months:

REPRESENTATIVE MARIA ELVIRA SALAZAR purchased up to $50,000 on 04/06.
REPRESENTATIVE DAVID TAYLOR has traded it 4 times. They made 2 purchases worth up to $30,000 on 02/09, 01/29 and 2 sales worth up to $65,000 on 02/26.
REPRESENTATIVE JULIA LETLOW sold up to $15,000 on 02/02.
SENATOR MARKWAYNE MULLIN purchased up to $50,000 on 12/29.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.

$CRM Analyst Ratings

Wall Street analysts have issued reports on $CRM in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Piper Sandler issued a "Overweight" rating on 02/26/2026

To track analyst ratings and price targets for $CRM, check out Quiver Quantitative's $CRM forecast page.

$CRM Price Targets

Multiple analysts have issued price targets for $CRM recently. We have seen 30 analysts offer price targets for $CRM in the last 6 months, with a median target of $245.0.

Here are some recent targets:

David Hynes from Canaccord Genuity set a target price of $225.0 on 06/16/2026
Scott Berg from Needham set a target price of $400.0 on 06/16/2026
Derrick Wood from TD Cowen set a target price of $240.0 on 05/28/2026
Billy Fitzsimmons from Piper Sandler set a target price of $215.0 on 05/28/2026
Allan Verkhovski from BTIG set a target price of $255.0 on 05/28/2026
Jackson Ader from Keybanc set a target price of $290.0 on 05/28/2026
Gil Luria from DA Davidson set a target price of $175.0 on 05/28/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.