New Analyst Forecast: $AMZN Given 'Buy' Rating

We just received data on a new analyst forecast for $AMZN. Stifel gave a rating of 'Buy' for $AMZN.

$AMZN Analyst Ratings

Wall Street analysts have issued reports on $AMZN in the last several months. We have seen 36 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Stifel issued a "Buy" rating on 07/29/2025
UBS issued a "Buy" rating on 07/28/2025
B of A Securities issued a "Buy" rating on 07/23/2025
Scotiabank issued a "Sector Outperform" rating on 07/22/2025
BMO Capital issued a "Outperform" rating on 07/22/2025
Needham issued a "Buy" rating on 07/22/2025
Cantor Fitzgerald issued a "Overweight" rating on 07/16/2025

To track analyst ratings and price targets for $AMZN, check out Quiver Quantitative's $AMZN forecast page.

$AMZN Price Targets

Multiple analysts have issued price targets for $AMZN recently. We have seen 39 analysts offer price targets for $AMZN in the last 6 months, with a median target of $255.0.

Here are some recent targets:

Mark Kelley from Stifel set a target price of $262.0 on 07/29/2025
Stephen Ju from UBS set a target price of $271.0 on 07/28/2025
Justin Post from B of A Securities set a target price of $265.0 on 07/23/2025
Nat Schindler from Scotiabank set a target price of $275.0 on 07/22/2025
Brian Pitz from BMO Capital set a target price of $270.0 on 07/22/2025
Laura Martin from Needham set a target price of $265.0 on 07/22/2025
Ronald Josey from Citigroup set a target price of $265.0 on 07/22/2025

$AMZN Congressional Stock Trading

Members of Congress have traded $AMZN stock 39 times in the past 6 months. Of those trades, 28 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $AMZN stock by members of Congress over the last 6 months:

REPRESENTATIVE CLEO FIELDS has traded it 7 times. They made 7 purchases worth up to $1,600,000 on 06/30, 06/25, 06/09, 06/05 and 0 sales.
REPRESENTATIVE ROBERT BRESNAHAN has traded it 3 times. They made 1 purchase worth up to $15,000 on 04/08 and 2 sales worth up to $30,000 on 06/23, 04/03.
SENATOR JOHN BOOZMAN has traded it 3 times. They made 3 purchases worth up to $45,000 on 05/16, 02/26, 02/04 and 0 sales.
REPRESENTATIVE JEFFERSON SHREVE sold up to $500,000 on 05/12.
REPRESENTATIVE THOMAS H. KEAN, JR. has traded it 3 times. They made 3 purchases worth up to $45,000 on 05/08, 04/24, 02/26 and 0 sales.
REPRESENTATIVE MARJORIE TAYLOR GREENE has traded it 3 times. They made 3 purchases worth up to $45,000 on 05/05, 04/08, 04/04 and 0 sales.
REPRESENTATIVE GILBERT RAY CISNEROS, JR. sold up to $15,000 on 04/29.
REPRESENTATIVE BRUCE WESTERMAN has traded it 3 times. They made 1 purchase worth up to $50,000 on 03/03 and 2 sales worth up to $30,000 on 04/21, 03/20.
REPRESENTATIVE JONATHAN L. JACKSON sold up to $50,000 on 04/16.
REPRESENTATIVE DAN NEWHOUSE sold up to $15,000 on 04/11.
REPRESENTATIVE JULIE JOHNSON sold up to $50,000 on 04/07.
REPRESENTATIVE JARED MOSKOWITZ purchased up to $15,000 on 04/07.
REPRESENTATIVE DWIGHT EVANS purchased up to $15,000 on 04/03.
REPRESENTATIVE GREG LANDSMAN has traded it 3 times. They made 1 purchase worth up to $50,000 on 02/20 and 2 sales worth up to $30,000 on 03/27, 02/26.
REPRESENTATIVE DAVID TAYLOR purchased up to $15,000 on 03/27.
REPRESENTATIVE BYRON DONALDS has traded it 2 times. They made 2 purchases worth up to $30,000 on 03/20 and 0 sales.
REPRESENTATIVE SCOTT FRANKLIN has traded it 3 times. They made 3 purchases worth up to $130,000 on 02/26 and 0 sales.
SENATOR MARKWAYNE MULLIN purchased up to $50,000 on 02/13.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$AMZN Insider Trading Activity

$AMZN insiders have traded $AMZN stock on the open market 77 times in the past 6 months. Of those trades, 0 have been purchases and 77 have been sales.

Here’s a breakdown of recent trading of $AMZN stock by insiders over the last 6 months:

JEFFREY P BEZOS (Executive Chair) has made 0 purchases and 22 sales selling 25,000,000 shares for an estimated $5,654,270,933.
DOUGLAS J HERRINGTON (CEO Worldwide Amazon Stores) has made 0 purchases and 19 sales selling 60,732 shares for an estimated $13,374,022.
DAVID ZAPOLSKY (Senior Vice President) has made 0 purchases and 11 sales selling 45,730 shares for an estimated $9,644,805.
ANDREW R JASSY (President and CEO) has made 0 purchases and 8 sales selling 40,656 shares for an estimated $8,586,325.
MATTHEW S GARMAN (CEO Amazon Web Services) has made 0 purchases and 9 sales selling 36,163 shares for an estimated $7,575,082.
BRIAN T OLSAVSKY (Senior Vice President and CFO) has made 0 purchases and 2 sales selling 32,370 shares for an estimated $6,840,174.
SHELLEY REYNOLDS (Vice President) has made 0 purchases and 5 sales selling 11,528 shares for an estimated $2,506,235.
KEITH BRIAN ALEXANDER sold 1,000 shares for an estimated $210,680

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$AMZN Hedge Fund Activity

We have seen 2,816 institutional investors add shares of $AMZN stock to their portfolio, and 2,273 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

KINGSTONE CAPITAL PARTNERS TEXAS, LLC added 132,616,953 shares (+542733.6%) to their portfolio in Q2 2025, for an estimated $29,094,833,318
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 57,137,962 shares (-86.6%) from their portfolio in Q1 2025, for an estimated $10,871,068,650
GAMMA INVESTING LLC removed 30,063,218 shares (-99.4%) from their portfolio in Q2 2025, for an estimated $6,595,569,397
INFINITUM ASSET MANAGEMENT, LLC added 23,782,500 shares (+inf%) to their portfolio in Q1 2025, for an estimated $4,524,858,450
JPMORGAN CHASE & CO added 17,347,225 shares (+9.5%) to their portfolio in Q1 2025, for an estimated $3,300,483,028
BLACKROCK, INC. added 14,821,685 shares (+2.2%) to their portfolio in Q1 2025, for an estimated $2,819,973,788
FISHER ASSET MANAGEMENT, LLC removed 12,580,834 shares (-27.9%) from their portfolio in Q1 2025, for an estimated $2,393,629,476

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

This article is not financial advice. See Quiver Quantitative's disclaimers for more information.