Etsy Slides as Restructuring Overshadows Mixed Q2 Marketplace Trends

Etsy (ETSY) is down 7.4% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver is a negative read-through from Etsy’s new restructuring plan, which signaled that management still sees a need to streamline the business even after posting better year-over-year revenue and marketplace sales growth. Investors also may be focusing on still-soft buyer trends, since active buyers were essentially flat to slightly lower, suggesting demand has not fully recovered.

Details:

Etsy reported second-quarter revenue of about $668.3 million, up 6.2% from a year earlier, while Etsy marketplace gross merchandise sales rose 7.5% on a comparable basis.

Active buyers were roughly 87.0 million at quarter-end, down 0.4% year over year, which points to continued pressure on customer growth even as spending per buyer improved.

The company disclosed a restructuring plan expected to create about $35 million of charges, mostly cash costs tied to severance, benefits, and related expenses, with execution targeted to be substantially complete by the end of the third quarter of 2026.

Etsy also completed the sale of Depop on July 30, 2026, continuing its shift toward a more focused core marketplace strategy rather than a broader portfolio approach.

Sources:

Etsy Investor Relations, SEC, The Information

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ETSY Insider Trading Activity

$ETSY insiders have traded $ETSY stock on the open market 44 times in the past 6 months. Of those trades, 0 have been purchases and 44 have been sales.

Here’s a breakdown of recent trading of $ETSY stock by insiders over the last 6 months:

JOSH SILVERMAN has made 0 purchases and 19 sales selling 663,102 shares for an estimated $47,624,172.
FREDERICK R WILSON has made 0 purchases and 9 sales selling 60,000 shares for an estimated $4,384,895.
MELISSA REIFF has made 0 purchases and 2 sales selling 7,399 shares for an estimated $593,475.
CHARLES BAKER (Chief Financial Officer) has made 0 purchases and 4 sales selling 9,668 shares for an estimated $539,713.
RICHARD EDWARD III COLBURN (Chief Product & Tech Officer) has made 0 purchases and 2 sales selling 7,276 shares for an estimated $440,669.
MERILEE BUCKLEY (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 6 sales selling 2,874 shares for an estimated $171,850.
MARLA J BLOW has made 0 purchases and 2 sales selling 300 shares for an estimated $13,405.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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$ETSY Hedge Fund Activity

We have seen 239 institutional investors add shares of $ETSY stock to their portfolio, and 249 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

IMPACTIVE CAPITAL LP removed 3,042,874 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $149,983,259
BALYASNY ASSET MANAGEMENT L.P. added 2,437,473 shares (+114.9%) to their portfolio in Q1 2026, for an estimated $120,143,044
AQR CAPITAL MANAGEMENT LLC removed 1,482,724 shares (-36.1%) from their portfolio in Q1 2026, for an estimated $73,083,465
POINT72 ASSET MANAGEMENT, L.P. removed 1,457,386 shares (-53.5%) from their portfolio in Q1 2026, for an estimated $71,834,555
SG AMERICAS SECURITIES, LLC added 1,335,071 shares (+823.6%) to their portfolio in Q1 2026, for an estimated $65,805,649
DEUTSCHE BANK AG\ removed 1,324,023 shares (-96.1%) from their portfolio in Q1 2026, for an estimated $65,261,093
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added 1,112,520 shares (+51.4%) to their portfolio in Q1 2026, for an estimated $54,836,110

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$ETSY Analyst Ratings

Wall Street analysts have issued reports on $ETSY in the last several months. We have seen 4 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Guggenheim issued a "Buy" rating on 04/30/2026
Barclays issued a "Overweight" rating on 04/30/2026
Wells Fargo issued a "Underweight" rating on 04/30/2026
BTIG issued a "Buy" rating on 04/29/2026
Needham issued a "Buy" rating on 02/20/2026

To track analyst ratings and price targets for $ETSY, check out Quiver Quantitative's $ETSY forecast page.

$ETSY Price Targets

Multiple analysts have issued price targets for $ETSY recently. We have seen 18 analysts offer price targets for $ETSY in the last 6 months, with a median target of $73.0.

Here are some recent targets:

Bryan Smilek from JP Morgan set a target price of $78.0 on 06/12/2026
Curtis Nagle from B of A Securities set a target price of $75.0 on 05/28/2026
Taylor Conrad from Argus Research set a target price of $67.0 on 05/21/2026
Youssef Squali from Truist Securities set a target price of $85.0 on 04/30/2026
Bernie McTernan from Needham set a target price of $85.0 on 04/30/2026
Steven Forbes from Guggenheim set a target price of $85.0 on 04/30/2026
Trevor Young from Barclays set a target price of $82.0 on 04/30/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.