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The Simply Good Foods Company Common Stock


SMPL: Simply Good Foods provides low-carbohydrate, high protein bars, shakes, and other products such as confections, chips, and cookies under the Atkins and Quest brands. The firm also licenses its brand to Bellisio Foods, which produces frozen meals. Atkins products are modeled after the philosophy of Dr. Robert Atkins, whose 1972 book, "Dr. Atkins' Diet Revolution," conferred the benefits of a high protein/low carbohydrate diet, and is credited with launching the low-carb diet trend. Quest, acquired in November 2019, also follows the high protein/low carbohydrate philosophy and targets active lifestyle consumers. In fiscal 2022, 97% of the firm's sales occurred within North America.


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