e.l.f. Beauty jumps as rhode expands international reach with June 9 rollout

e.l.f. Beauty, Inc. (ELF) is up 6.4% today. Here is some analysis on what might have caused this price movement.

Analysis: Shares appear to be rising on renewed optimism around rhode’s growth trajectory after the company highlighted a new wave of international direct-to-consumer availability starting June 9. The move likely reinforced the market’s view that rhode can be a meaningful driver of incremental revenue as e.l.f. scales internationally.

Details:

The company’s rhode brand announced expanded direct-to-consumer availability beginning June 9, including a first launch in Mexico and additional European markets (Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland).

The expansion was timed with the global launch of rhode’s Summer ’26 collection, which can amplify near-term demand and social buzz around new product drops.

In recent disclosures, e.l.f. highlighted rhode’s strong recent performance, including roughly $390 million in fiscal 2026 net sales and rapid year-over-year growth.

Separately, e.l.f.’s latest full-year outlook called for continued companywide net sales growth in fiscal 2027, helping support a “growth re-acceleration” narrative after prior volatility.

Sources:

Stockwatch, e.l.f. Beauty Investor Relations, Digital Commerce 360

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ELF Insider Trading Activity

$ELF insiders have traded $ELF stock on the open market 13 times in the past 6 months. Of those trades, 1 have been purchases and 12 have been sales.

Here’s a breakdown of recent trading of $ELF stock by insiders over the last 6 months:

TARANG AMIN (Chief Executive Officer) sold 41,520 shares for an estimated $2,643,163
SCOTT MILSTEN has made 0 purchases and 2 sales selling 32,309 shares for an estimated $1,957,030.
KORY MARCHISOTTO (See Remarks) has made 0 purchases and 2 sales selling 32,308 shares for an estimated $1,956,966.
MANDY J FIELDS (See Remarks) has made 0 purchases and 2 sales selling 32,120 shares for an estimated $1,945,561.
JENNIFER CATHERINE HARTNETT (Chief Commercial Officer) has made 0 purchases and 2 sales selling 31,147 shares for an estimated $1,861,891.
JOSHUA ALLEN FRANKS (SVP, Operations) has made 0 purchases and 2 sales selling 30,389 shares for an estimated $1,854,234.
MATTHEW FARRELL purchased 5,000 shares for an estimated $464,814
LAUREN COOKS LEVITAN sold 7,714 shares for an estimated $434,376

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$ELF Hedge Fund Activity

We have seen 244 institutional investors add shares of $ELF stock to their portfolio, and 323 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

ILEX CAPITAL PARTNERS (UK) LLP removed 1,257,126 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $76,194,406
AQR CAPITAL MANAGEMENT LLC added 1,166,279 shares (+354.0%) to their portfolio in Q1 2026, for an estimated $70,688,170
SWEDBANK AB removed 884,000 shares (-64.8%) from their portfolio in Q1 2026, for an estimated $53,579,240
POINT72 ASSET MANAGEMENT, L.P. removed 639,832 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $38,780,217
BALYASNY ASSET MANAGEMENT L.P. removed 609,917 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $36,967,069
FULLER & THALER ASSET MANAGEMENT, INC. removed 609,079 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $46,314,367
ARMISTICE CAPITAL, LLC removed 602,557 shares (-91.6%) from their portfolio in Q1 2026, for an estimated $36,520,979

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$ELF Analyst Ratings

Wall Street analysts have issued reports on $ELF in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

TD Cowen issued a "Buy" rating on 01/21/2026
JP Morgan issued a "Overweight" rating on 12/18/2025

To track analyst ratings and price targets for $ELF, check out Quiver Quantitative's $ELF forecast page.

$ELF Price Targets

Multiple analysts have issued price targets for $ELF recently. We have seen 13 analysts offer price targets for $ELF in the last 6 months, with a median target of $70.0.

Here are some recent targets:

Anna Glaessgen from B. Riley Securities set a target price of $70.0 on 05/26/2026
Anna Lizzul from B of A Securities set a target price of $85.0 on 05/21/2026
Susan Anderson from Canaccord Genuity set a target price of $90.0 on 05/21/2026
Dara Mohsenian from Morgan Stanley set a target price of $59.0 on 05/21/2026
Anna Andreeva from Piper Sandler set a target price of $50.0 on 05/21/2026
Ashley Helgans from Jefferies set a target price of $70.0 on 05/21/2026
Andrea Teixeira from JP Morgan set a target price of $80.0 on 05/21/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.