Zoom Launches "Zoom Ahead" Campaign Featuring Bowen Yang to Promote User-Centric Technology

Zoom launches "Zoom Ahead" campaign, promoting its AI-driven platform with humor, featuring Bowen Yang, to enhance user experience.

Quiver AI Summary

Zoom has announced a new brand campaign titled “Zoom Ahead,” created in collaboration with Colin Jost’s No Notes Productions, set to premiere during the U.S. College Football Playoffs on December 31. Featuring SNL star Bowen Yang, the campaign humorously addresses the frustrations with unreliable technology and promotes the effectiveness of Zoom's AI-first platform. The campaign will include high-profile placements, such as a Super Bowl pre-show, and will use various digital and experiential marketing strategies throughout Spring 2026. Positive feedback from customers reflects this message, with high satisfaction ratings showcasing Zoom's simplicity and reliability. The campaign aims to resonate with users by highlighting the shift from merely being a meetings app to a comprehensive workplace platform designed for modern collaboration.

Potential Positives

Launch of the "Zoom Ahead" campaign featuring Bowen Yang and high-profile placements, including a Super Bowl pre-show, enhances brand visibility and engagement.
Industry-leading Net Promoter Score (NPS) of 58 from over 22,000 responses highlights strong customer satisfaction and preference for Zoom's platform.
Recognition as a Customers’ Choice in the Gartner® Peer Insights™ report and dual positioning in the UCaaS and CCaaS Magic Quadrants solidifies Zoom's competitive standing in the market.
The campaign positions Zoom as not just a meetings app but a comprehensive AI-first workplace platform, reflecting its evolution and enhancing its relevance in modern work environments.

Potential Negatives

The press release heavily emphasizes humor and satire, which may downplay the seriousness of the technological challenges users face, potentially alienating customers who expect more direct engagement with their concerns.
The need for a major brand campaign suggests that Zoom may be facing increased competition or negative perceptions in the market, indicating possible vulnerabilities in its positioning.
The release's focus on marketing and brand campaigns could imply a distraction from addressing underlying issues in product performance or user satisfaction.

FAQ

What is the main focus of the "Zoom Ahead" campaign?

The campaign focuses on showing how Zoom's AI-first platform provides better technology for users and emphasizes simplicity and reliability.

Who is involved in the "Zoom Ahead" campaign?

The campaign is developed by Colin Jost’s No Notes Productions and stars SNL's Bowen Yang and is directed by Mike Diva.

When will the "Zoom Ahead" campaign launch?

The campaign will debut on December 31, 2025, during the U.S. College Football Playoffs.

What message does the campaign convey?

The campaign humorously highlights the frustrations with inferior technology and positions Zoom as the solution for effective work.

How does Zoom measure its customer satisfaction?

Zoom measures customer satisfaction through NPS data, which indicates high scores for simplicity and reliability from over 22,000 responses.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$ZM Insider Trading Activity

$ZM insiders have traded $ZM stock on the open market 55 times in the past 6 months. Of those trades, 0 have been purchases and 55 have been sales.

Here’s a breakdown of recent trading of $ZM stock by insiders over the last 6 months:

ERIC S. YUAN (Chief Executive Officer) has made 0 purchases and 27 sales selling 507,656 shares for an estimated $41,882,355.
MICHELLE CHANG (Chief Financial Officer) has made 0 purchases and 2 sales selling 33,956 shares for an estimated $2,784,318.
JONATHAN CHADWICK sold 25,000 shares for an estimated $1,871,442
APARNA BAWA (Chief Operating Officer) has made 0 purchases and 4 sales selling 21,056 shares for an estimated $1,627,188.
VELCHAMY SANKARLINGAM (Pres. of Engineering & Product) has made 0 purchases and 4 sales selling 17,916 shares for an estimated $1,442,656.
SANTIAGO SUBOTOVSKY has made 0 purchases and 13 sales selling 14,850 shares for an estimated $1,215,738.
HERBERT RAYMOND MCMASTER has made 0 purchases and 3 sales selling 3,500 shares for an estimated $283,500.
JANET NAPOLITANO sold 2,617 shares for an estimated $200,921

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$ZM Revenue

$ZM had revenues of $1.2B in Q3 2026. This is an increase of 4.44% from the same period in the prior year.

You can track ZM financials on Quiver Quantitative's ZM stock page.

$ZM Congressional Stock Trading

Members of Congress have traded $ZM stock 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $ZM stock by members of Congress over the last 6 months:

REPRESENTATIVE ROBERT BRESNAHAN sold up to $15,000 on 06/25.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$ZM Hedge Fund Activity

We have seen 394 institutional investors add shares of $ZM stock to their portfolio, and 376 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

NEWLANDS MANAGEMENT OPERATIONS LLC removed 3,760,588 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $310,248,510
NORGES BANK removed 2,288,599 shares (-24.8%) from their portfolio in Q2 2025, for an estimated $178,464,950
T. ROWE PRICE INVESTMENT MANAGEMENT, INC. removed 2,209,855 shares (-34.0%) from their portfolio in Q3 2025, for an estimated $182,313,037
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC added 2,114,915 shares (+68.4%) to their portfolio in Q3 2025, for an estimated $174,480,487
ACADIAN ASSET MANAGEMENT LLC added 1,823,713 shares (+48.4%) to their portfolio in Q3 2025, for an estimated $150,456,322
AQR CAPITAL MANAGEMENT LLC added 1,607,253 shares (+23.4%) to their portfolio in Q3 2025, for an estimated $132,598,372
EVERGREEN QUALITY FUND GP, LTD. added 1,278,600 shares (+inf%) to their portfolio in Q3 2025, for an estimated $105,484,500

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$ZM Analyst Ratings

Wall Street analysts have issued reports on $ZM in the last several months. We have seen 8 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Needham issued a "Buy" rating on 11/25/2025
Rosenblatt issued a "Buy" rating on 11/25/2025
Jefferies issued a "Buy" rating on 11/25/2025
RBC Capital issued a "Outperform" rating on 11/25/2025
Wedbush issued a "Outperform" rating on 11/25/2025
Benchmark issued a "Buy" rating on 09/18/2025
Mizuho issued a "Outperform" rating on 08/26/2025

To track analyst ratings and price targets for $ZM, check out Quiver Quantitative's $ZM forecast page.

$ZM Price Targets

Multiple analysts have issued price targets for $ZM recently. We have seen 17 analysts offer price targets for $ZM in the last 6 months, with a median target of $94.0.

Here are some recent targets:

Samad Samana from Jefferies set a target price of $105.0 on 11/25/2025
Thomas Blakey from Cantor Fitzgerald set a target price of $87.0 on 11/25/2025
Catharine Trebnick from Rosenblatt set a target price of $115.0 on 11/25/2025
Meta Marshall from Morgan Stanley set a target price of $92.0 on 11/25/2025
Mark Murphy from JP Morgan set a target price of $90.0 on 11/25/2025
Rishi Jaluria from RBC Capital set a target price of $100.0 on 11/25/2025
Daniel Ives from Wedbush set a target price of $95.0 on 11/25/2025

Full Release

SAN JOSE, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- Today, on behalf of employees everywhere, Zoom announced the launch of a major brand campaign developed with Colin Jost’s No Notes Productions lampooning the technology everybody hates and inspiring users to stand up for what they really want. Starring SNL standout Bowen Yang, the “Zoom Ahead” campaign will debut on December 31 during the U.S. College Football Playoffs with the hero spot, I Use Zoom! , which taps into a universal truth — people just want technology that works for them. The campaign will continue with additional high-profile placements, including a Super Bowl pre-show placement on February 8, and will be supported by digital, social, and experiential activations throughout Spring 2026.

The campaign amplifies what users have made clear: Zoom’s AI-first platform beats the alternatives. Q3 FY26 NPS data tells the story: 22,000+ responses with an industry-leading score of 58, and over 70% praising simplicity, 40% citing reliability, and 100% of direct comparisons choosing Zoom Workplace over other tools. This momentum echoes industry recognition, as well: Zoom was recently named a Customers’ Choice in the Gartner ^® Peer Insights™ “Voice of the Customer” report and is one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants.

“ I Use Zoom! resonates with audiences because it humorously delivers a truth familiar to everyone: don’t give us bad tools when Zoom makes work easier,” said Kimberly Storin, Chief Marketing Officer at Zoom . “The ‘Zoom Ahead’ campaign marks the first time we’re officially using ‘Zoom’ as a verb in our advertising. To ‘Zoom’ is already in the popular vernacular and signifies that the platform has become synonymous with getting things done.”

“Of all the virtual meeting options, Zoom definitely has the best brand name. I’ve never said, ‘Let’s do a Teams!’” said Colin Jost, founder of No Notes .

Directed by SNL’s Mike Diva, the spot blends the rebellion of Apple’s 1984 ad and the empowerment of Dead Poets Society into a dramatic uprising against clunky, overengineered tools. While satirizing the corporate monoliths that dictate which tech employees will use, it also celebrates the everyday employee finally standing up for their platform of choice.

“Zoom is no longer just a meetings app; it’s a complete, AI-first workplace platform built for people, not for complexity,” continued Storin. “The evolution of the Zoom platform has been dramatic — we’re leading the next generation of powerful, safe, and secure collaboration tools that are transforming business — and that’s a message people need to hear.”

The Zoom portfolio includes communication (Meetings, Team Chat, Phone), collaboration (Docs, Whiteboard, Tasks), productivity (Calendar, Mail), customer experience (Contact Center), sales & marketing (Webinars, Events, Revenue Accelerator), and AI Companion — all of which are designed to support how people actually work today.

To explore the “Zoom Ahead” campaign, visit www.zoom.com/resources/zoomahead .

About Zoom
Zoom (NASDAQ:ZM) provides the AI-first, open work platform built for human connection and purposefully designed to move conversations to completion. From entrepreneurs to global enterprises, customers choose Zoom to seamlessly collaborate, communicate, and drive outcomes across meetings, chat, phone, contact center, events, and more — all with the built-in assistance of Zoom AI Companion. Founded in 2011, Zoom is headquartered in San Jose, CA. For more information, visit zoom.com .

Press Contact
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