Zebra Technologies jumps as Q1 results beat expectations and full-year outlook rises

Zebra Technologies Corporation (ZBRA) is up 18.9% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears driven by a strong first-quarter earnings report paired with higher full-year guidance. Investors also likely responded to improving profitability metrics, robust free cash flow expectations, and continued share repurchases.

Details:

Zebra reported first-quarter net sales of $1.495 billion, up 14.3% year over year, alongside non-GAAP diluted EPS of $4.75.

The company raised its full-year 2026 outlook, guiding for sales growth of 10% to 14%, non-GAAP diluted EPS of $18.30 to $18.70, and free cash flow greater than $900 million.

Second-quarter guidance implied continued momentum, with expected sales growth of 14% to 17% and non-GAAP diluted EPS of $4.20 to $4.50.

Zebra highlighted $300 million of share repurchases during the quarter, which can reinforce investor confidence in cash generation and capital returns.

Sources:

Zebra Technologies (press release), SEC (Form 8-K), Associated Press

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$ZBRA Insider Trading Activity

$ZBRA insiders have traded $ZBRA stock on the open market 5 times in the past 6 months. Of those trades, 3 have been purchases and 2 have been sales.

Here’s a breakdown of recent trading of $ZBRA stock by insiders over the last 6 months:

SATISH DHANASEKARAN has made 3 purchases buying 1,200 shares for an estimated $274,198 and 0 sales.
CRISTEN L KOGL (Chief Legal Officer) sold 145 shares for an estimated $34,177
ROBERT JOHN JR ARMSTRONG (Chief Marketing Officer) sold 9 shares for an estimated $2,067

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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$ZBRA Hedge Fund Activity

We have seen 293 institutional investors add shares of $ZBRA stock to their portfolio, and 449 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

MACQUARIE GROUP LTD removed 1,379,545 shares (-99.7%) from their portfolio in Q4 2025, for an estimated $334,981,116
ALLIANCEBERNSTEIN L.P. removed 879,625 shares (-79.4%) from their portfolio in Q4 2025, for an estimated $213,590,542
NORDEA INVESTMENT MANAGEMENT AB added 876,711 shares (+87.9%) to their portfolio in Q4 2025, for an estimated $212,882,965
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 717,884 shares (-57.5%) from their portfolio in Q4 2025, for an estimated $174,316,592
DZ BANK AG DEUTSCHE ZENTRAL GENOSSENSCHAFTS BANK, FRANKFURT AM MAIN removed 567,711 shares (-99.7%) from their portfolio in Q4 2025, for an estimated $137,851,585
FOCUS PARTNERS WEALTH added 523,605 shares (+2635.4%) to their portfolio in Q4 2025, for an estimated $127,141,766
D. E. SHAW & CO., INC. added 428,245 shares (+602.0%) to their portfolio in Q4 2025, for an estimated $103,986,450

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$ZBRA Analyst Ratings

Wall Street analysts have issued reports on $ZBRA in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Needham issued a "Buy" rating on 02/13/2026
Barclays issued a "Overweight" rating on 01/12/2026

To track analyst ratings and price targets for $ZBRA, check out Quiver Quantitative's $ZBRA forecast page.

$ZBRA Price Targets

Multiple analysts have issued price targets for $ZBRA recently. We have seen 5 analysts offer price targets for $ZBRA in the last 6 months, with a median target of $300.0.

Here are some recent targets:

Jamie Cook from Truist Securities set a target price of $256.0 on 04/20/2026
Piyush Avasthy from Citigroup set a target price of $274.0 on 04/13/2026
Richard Eastman from Baird set a target price of $300.0 on 03/30/2026
James Ricchiuti from Needham set a target price of $345.0 on 02/13/2026
Guy Hardwick from Barclays set a target price of $330.0 on 02/13/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.