Wix partners with PayPal to enable AI-powered product discovery and checkout for merchants through streamlined integration.
Quiver AI Summary
Wix.com Ltd. has announced a strategic partnership with PayPal Inc. to introduce AI-powered product discovery and commerce services for Wix merchants. This collaboration will allow merchants to enhance their product visibility on leading AI platforms, such as Perplexity, while facilitating direct payment through PayPal’s agentic commerce solution. The integration promises a seamless experience, enabling merchants to sync their product data without technical challenges, thereby enhancing product discoverability and shopping engagement. Merchants will retain brand visibility and customer communication during transactions while accessing multiple AI shopping channels through a single PayPal integration. With store synchronization launching soon and anticipated features set for 2025 and 2026, the partnership positions Wix merchants to benefit from the evolving landscape of AI-driven shopping and enhanced buyer protections.
Potential Positives
- Wix merchants will gain early access to AI-powered product discovery and commerce, enhancing their competitive edge in the evolving digital retail landscape.
- The integration with PayPal’s agentic commerce services simplifies the process for merchants, requiring no additional technical effort and enabling faster time to market.
- Wix merchants will benefit from increased product visibility through popular AI shopping channels, potentially leading to higher sales and engagement.
- Merchants retain ownership of customer relationships and brand visibility, ensuring a seamless brand experience for consumers during AI-driven transactions.
Potential Negatives
- Wix merchants will have to wait until the end of 2025 for discoverability on Perplexity and early 2026 for full payment capabilities, potentially limiting their short-term competitive advantage in the rapidly evolving AI shopping landscape.
- Reliance on PayPal’s services for AI-powered commerce could create vulnerabilities if PayPal's platform encounters issues or if the partnership does not meet expected service levels, affecting Wix merchants' operations.
- The announcement highlights that Wix is responding to a market shift rather than leading it, which may raise concerns about their position in the competitive eCommerce platform landscape.
FAQ
What is the collaboration between Wix and PayPal?
Wix and PayPal announced a partnership to enable AI-powered product discovery and checkout for Wix merchants.
How will Wix merchants benefit from this collaboration?
Merchants will gain faster product discoverability, higher intent purchases, and maintain brand visibility with a single PayPal integration.
What is PayPal’s agentic commerce service?
This service combines payments, identity, risk, and buyer protection to support merchants in AI-driven shopping experiences.
When will Wix merchants be able to use store sync?
Store sync enrollment will open soon at PayPal.ai, with discoverability on Perplexity expected before the end of 2025.
What features will Wix merchants have for accepting payments?
Starting in early 2026, Wix merchants will accept payments on AI surfaces, equipped with fraud detection and buyer protection.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$WIX Hedge Fund Activity
We have seen 216 institutional investors add shares of $WIX stock to their portfolio, and 202 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- LONE PINE CAPITAL LLC added 2,161,331 shares (+inf%) to their portfolio in Q2 2025, for an estimated $342,484,510
- AMERIPRISE FINANCIAL INC added 1,824,070 shares (+879.0%) to their portfolio in Q2 2025, for an estimated $289,042,132
- FMR LLC removed 883,941 shares (-23.1%) from their portfolio in Q2 2025, for an estimated $140,069,290
- LORD, ABBETT & CO. LLC removed 706,589 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $111,966,092
- WELLINGTON MANAGEMENT GROUP LLP added 699,770 shares (+64.7%) to their portfolio in Q2 2025, for an estimated $110,885,554
- DURABLE CAPITAL PARTNERS LP removed 580,808 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $92,034,835
- FRANKLIN RESOURCES INC removed 533,291 shares (-95.6%) from their portfolio in Q2 2025, for an estimated $84,505,291
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$WIX Analyst Ratings
Wall Street analysts have issued reports on $WIX in the last several months. We have seen 14 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Piper Sandler issued a "Overweight" rating on 09/26/2025
- JMP Securities issued a "Market Outperform" rating on 09/23/2025
- RBC Capital issued a "Outperform" rating on 08/19/2025
- Barclays issued a "Overweight" rating on 08/07/2025
- Raymond James issued a "Strong Buy" rating on 08/07/2025
- Scotiabank issued a "Sector Outperform" rating on 08/07/2025
- UBS issued a "Buy" rating on 08/07/2025
To track analyst ratings and price targets for $WIX, check out Quiver Quantitative's $WIX forecast page.
$WIX Price Targets
Multiple analysts have issued price targets for $WIX recently. We have seen 15 analysts offer price targets for $WIX in the last 6 months, with a median target of $210.0.
Here are some recent targets:
- Bernie McTernan from Needham set a target price of $200.0 on 10/27/2025
- Andrew Boone from JMP Securities set a target price of $210.0 on 10/03/2025
- Clarke Jeffries from Piper Sandler set a target price of $210.0 on 09/26/2025
- Brad Erickson from RBC Capital set a target price of $210.0 on 08/19/2025
- Josh Beck from Raymond James set a target price of $200.0 on 08/07/2025
- Chris Zhang from UBS set a target price of $200.0 on 08/07/2025
- Trevor Young from Barclays set a target price of $235.0 on 08/07/2025
Full Release
Wix merchants will be among the first to enable AI-powered product discovery and checkout on leading AI shopping surfaces via PayPal’s agentic commerce services
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing, and growing a complete digital presence, today announced a strategic collaboration with PayPal Inc. to enable AI-powered product discovery and commerce for Wix merchants. Through PayPal’s new agentic commerce services, Wix merchants will be able to make their catalogs discoverable on leading AI LLMs, including Perplexity, and accept payments directly through PayPal’s agentic commerce solution.
PayPal’s agentic commerce services combine payments, identity, risk, and buyer protection to help merchants participate in the next wave of AI-driven shopping. As part of this collaboration, Wix merchants will be able to sync their product data, inventory to AI discovery and checkout experiences to PayPal, with no additional technical lift required.
Key benefits for Wix merchants:
- Faster time to value: With store sync, Wix product catalogs will be able to become discoverable and purchasable across supported AI channels through a streamlined integration with PayPal.
- More discovery, higher intent: Wix merchants will be able to reach shoppers on AI channels and agents, benefiting from intent-driven purchasing journeys beyond traditional search and browsing.
- Keep customer relationships: Wix merchants will remain the merchant of record and retain brand visibility and customer communications for agent-initiated transactions.
- One-to-many reach: A single PayPal integration will enable surface products across multiple AI shopping experiences, including PayPal’s shopping agent in the PayPal app (currently in testing in select markets) and Perplexity (anticipated before the end of 2025), with additional channels to come.
“We’re proud to be among the first eCommerce platforms working with PayPal to help merchants seamlessly participate in AI-driven discovery and checkout experiences,” said Nir Zohar, President at Wix. “AI is transforming how people shop, and our collaboration with PayPal will put Wix merchants at the forefront of that shift. With agentic discovery and checkout, merchants can expand their reach to new, high-intent channels and convert with PayPal’s trusted protections—without added technical complexity or sacrificing brand ownership”
Store sync will open for enrollment soon at PayPal.ai, with Wix merchant discoverability on Perplexity expected before the end of 2025. PayPal’s agentic payments solution is anticipated to launch in early 2026, enabling Wix merchants to accept payments on AI surfaces with built-in fraud detection, buyer protection.
About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible to all.
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