e.l.f. Beauty (ELF) is up 7.2% today. Here is some analysis on what might have caused this price movement. ([benzinga.com](https://www.benzinga.com/quote/ELF/analyst-ratings?ad=analyst-ratings&adType=benzinga-insights&campaign=wallstreetadvantage&utm_source=openai))
Analysis: The most likely driver appears to be fresh bullish analyst commentary tied to the early rollout of e.l.f. Hair, a new category extension that seems to be gaining traction. If there was no single company-specific filing today, the move could also reflect momentum buying after investors digested the brand’s recent growth initiatives and improving sentiment around fiscal 2027 prospects. ([uk.investing.com](https://uk.investing.com/news/stock-market-news/canaccord-raises-elf-beauty-stock-price-target-on-hair-launch-93CH-4776141?utm_source=openai))
Details:
Sources:
e.l.f. Beauty Investor Relations, SEC, Investing.com
Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.
$ELF Insider Trading Activity
$ELF insiders have traded $ELF stock on the open market 26 times in the past 6 months. Of those trades, 1 have been purchases and 25 have been sales.
Here’s a breakdown of recent trading of $ELF stock by insiders over the last 6 months:
- TARANG AMIN (Chief Executive Officer) has made 0 purchases and 8 sales selling 91,684 shares for an estimated $6,568,015.
- JENNIFER CATHERINE HARTNETT (Chief Commercial Officer) has made 0 purchases and 4 sales selling 60,856 shares for an estimated $4,114,709.
- KORY MARCHISOTTO (See Remarks) has made 0 purchases and 3 sales selling 36,660 shares for an estimated $2,181,225.
- SCOTT MILSTEN has made 0 purchases and 3 sales selling 36,471 shares for an estimated $2,171,498.
- MANDY J FIELDS (See Remarks) has made 0 purchases and 3 sales selling 36,447 shares for an estimated $2,168,531.
- JOSHUA ALLEN FRANKS (SVP, Operations) has made 0 purchases and 3 sales selling 33,894 shares for an estimated $2,034,847.
- MATTHEW FARRELL purchased 5,000 shares for an estimated $464,814
- LAUREN COOKS LEVITAN sold 7,714 shares for an estimated $434,376
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$ELF Hedge Fund Activity
We have seen 210 institutional investors add shares of $ELF stock to their portfolio, and 202 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- ILEX CAPITAL PARTNERS (UK) LLP removed 1,257,126 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $76,194,406
- AQR CAPITAL MANAGEMENT LLC added 1,166,279 shares (+354.0%) to their portfolio in Q1 2026, for an estimated $70,688,170
- POINT72 ASSET MANAGEMENT, L.P. removed 639,832 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $38,780,217
- BALYASNY ASSET MANAGEMENT L.P. removed 609,917 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $36,967,069
- ARMISTICE CAPITAL, LLC removed 602,557 shares (-91.6%) from their portfolio in Q1 2026, for an estimated $36,520,979
- ENSIGN PEAK ADVISORS, INC added 579,032 shares (+43.9%) to their portfolio in Q1 2026, for an estimated $35,095,129
- BNP PARIBAS FINANCIAL MARKETS removed 509,249 shares (-55.1%) from their portfolio in Q1 2026, for an estimated $30,865,581
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$ELF Price Targets
Multiple analysts have issued price targets for $ELF recently. We have seen 14 analysts offer price targets for $ELF in the last 6 months, with a median target of $70.0.
Here are some recent targets:
- Cristian Rios from Bernstein set a target price of $60.0 on 06/11/2026
- Anna Glaessgen from B. Riley Securities set a target price of $70.0 on 05/26/2026
- Anna Lizzul from B of A Securities set a target price of $85.0 on 05/21/2026
- Susan Anderson from Canaccord Genuity set a target price of $90.0 on 05/21/2026
- Dara Mohsenian from Morgan Stanley set a target price of $59.0 on 05/21/2026
- Anna Andreeva from Piper Sandler set a target price of $50.0 on 05/21/2026
- Ashley Helgans from Jefferies set a target price of $70.0 on 05/21/2026
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.
