Stellantis ($STLA) appointed veteran automotive executives Matt VanDyke as CEO of the Ram brand and Branden Coté as CEO of the Jeep brand as CEO Antonio Filosa continues reshaping the company's North American leadership team. VanDyke assumes the Ram role immediately, while Coté will take over Jeep on August 3, replacing Bob Broderdorf, who is taking medical leave and is expected to return in a new leadership position.
- Matt VanDyke previously led Shift Digital and FordDirect and held senior marketing roles at Ford Motor.
- Branden Coté joins from AutoNation and previously held leadership positions at Aston Martin, Canoo and Mercedes-Benz USA.
- Both executives will report to Tim Kuniskis, who remains head of American brands, North America marketing and retail strategy.
- The appointments come as Stellantis works to revive its U.S. business, with Ram posting sales gains while Jeep continues efforts to improve performance.
Relevant Companies
- Stellantis ($STLA) – The leadership changes are part of the company's North American turnaround strategy.
- AutoNation ($AN) – Former executive Branden Coté is leaving the dealership group to lead the Jeep brand.
- Ford Motor ($F) – Former Ford executive Matt VanDyke has been appointed CEO of the Ram brand.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
