Why ServiceNow (NOW) Stock Is Up Today

ServiceNow (NOW) is up 6.8% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver appears to be a continuation of bullish sentiment after ServiceNow’s strong second-quarter results, combined with investor enthusiasm around its expanding AI and cybersecurity product push. There does not appear to be one fresh headline fully explaining a move of this size today, so part of the rally could also reflect momentum buying in a stock that has already been rebounding from its late-July earnings reaction.

Details:

ServiceNow reported second-quarter 2026 results that beat expectations on revenue growth and profitability, and it raised its full-year subscription revenue outlook.

The company highlighted strong AI traction, including ServiceNow AI surpassing $1 billion in annual contract value during the second quarter.

ServiceNow recently introduced Autonomous Security, which broadens its product story beyond workflow software and reinforces the view that cybersecurity can become another growth pillar.

Recent analyst target increases and favorable commentary on AI adoption suggest Wall Street sentiment has remained constructive even after the earnings release.

Sources:

ServiceNow Investor Relations, SEC, Investing.com

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$NOW Insider Trading Activity

$NOW insiders have traded $NOW stock on the open market 10 times in the past 6 months. Of those trades, 2 have been purchases and 8 have been sales.

Here’s a breakdown of recent trading of $NOW stock by insiders over the last 6 months:

WILLIAM R MCDERMOTT (Chairman & CEO) has made 2 purchases buying 28,682 shares for an estimated $3,000,057 and 0 sales.
PAUL FIPPS (President, Global Customer Ops) has made 0 purchases and 3 sales selling 14,385 shares for an estimated $1,500,651.
ANITA M SANDS sold 16,445 shares for an estimated $1,482,401
JACQUELINE P CANNEY (Chief People & AI Enblmt. Off.) sold 8,927 shares for an estimated $799,868
PAUL EDWARD CHAMBERLAIN has made 0 purchases and 2 sales selling 3,000 shares for an estimated $319,245.
TERESA BRIGGS sold 1,595 shares for an estimated $173,376

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$NOW Hedge Fund Activity

We have seen 1,280 institutional investors add shares of $NOW stock to their portfolio, and 1,339 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

PRICE T ROWE ASSOCIATES INC /MD/ removed 18,043,553 shares (-52.9%) from their portfolio in Q2 2026, for an estimated $1,791,363,941
JPMORGAN CHASE & CO added 13,949,279 shares (+inf%) to their portfolio in Q2 2026, for an estimated $1,384,884,419
SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 8,080,617 shares (+inf%) to their portfolio in Q2 2026, for an estimated $802,243,655
SG AMERICAS SECURITIES, LLC added 5,062,556 shares (+744.8%) to their portfolio in Q2 2026, for an estimated $502,610,559
WELLINGTON MANAGEMENT GROUP LLP removed 4,905,136 shares (-89.3%) from their portfolio in Q2 2026, for an estimated $486,981,902
TWO SIGMA INVESTMENTS, LP removed 4,533,997 shares (-97.8%) from their portfolio in Q2 2026, for an estimated $450,135,222
EDGEWOOD MANAGEMENT LLC removed 4,215,235 shares (-99.9%) from their portfolio in Q2 2026, for an estimated $418,488,530

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$NOW Government Contracts

We have seen $749,146 of award payments to $NOW over the last year.

Here are some of the awards which we have have seen pay out the most over the last year:

SOFTWARE LICENSE RENEWAL: $749,146

To track government contracts to publicy traded companies, check out Quiver Quantitative's government contracts dashboard. You can access data on government contracts through the Quiver Quantitative API government contracts endpoint.

$NOW Congressional Stock Trading

Members of Congress have traded $NOW stock 4 times in the past 6 months. Of those trades, 1 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $NOW stock by members of Congress over the last 6 months:

REPRESENTATIVE JOSH GOTTHEIMER has traded it 2 times. They made 1 purchase worth up to $15,000 on 03/06 and 1 sale worth up to $15,000 on 04/24.
REPRESENTATIVE GILBERT RAY CISNEROS, JR. sold up to $15,000 on 04/14.
SENATOR ALAN ARMSTRONG sold up to $50,000 on 03/27.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.

$NOW Price Targets

Multiple analysts have issued price targets for $NOW recently. We have seen 29 analysts offer price targets for $NOW in the last 6 months, with a median target of $134.0.

Here are some recent targets:

Miller Jump from Truist Securities set a target price of $130.0 on 07/09/2026
Kash Rangan from Goldman Sachs set a target price of $145.0 on 07/09/2026
John Difucci from Guggenheim set a target price of $125.0 on 07/01/2026
Allan Verkhovski from BTIG set a target price of $150.0 on 06/29/2026
Yi Fu Lee from Benchmark set a target price of $130.0 on 06/15/2026
Tal Liani from B of A Securities set a target price of $130.0 on 05/18/2026
Peter Weed from Bernstein set a target price of $236.0 on 05/06/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.