Why Deckers Outdoor (DECK) Stock Is Down Today

Deckers Outdoor (DECK) is down 4.6% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver is a mix of pre-earnings caution and a broader selloff in consumer discretionary stocks rather than a fresh company-specific negative announcement. This could be because investors were reducing risk ahead of Deckers’ fiscal first-quarter earnings release scheduled for after the close, especially with options markets implying a sizable post-report move.

Details:

Deckers had a fiscal first-quarter 2027 earnings conference call scheduled for July 23 after the market close, which often leads to volatile trading as investors reposition before results.

Recent market commentary showed traders were bracing for a large post-earnings swing in the shares, suggesting elevated uncertainty even before management reported.

Consensus expectations heading into the report called for modest revenue growth but a year-over-year decline in earnings per share, which may have kept sentiment cautious.

The stock also traded against a weak backdrop for consumer discretionary names and a broader market retreat, which likely added pressure to the move.

Sources:

Deckers Brands Investor Relations, Schaeffer's Research, Investing.com, Zacks

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$DECK Insider Trading Activity

$DECK insiders have traded $DECK stock on the open market 3 times in the past 6 months. Of those trades, 0 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $DECK stock by insiders over the last 6 months:

LAURI M SHANAHAN sold 4,682 shares for an estimated $537,680
ANNE SPANGENBERG (President, Fashion Lifestyle) sold 4,063 shares for an estimated $471,389
ROBIN SPRING-GREEN (President, Hoka) sold 347 shares for an estimated $39,481

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$DECK Hedge Fund Activity

We have seen 430 institutional investors add shares of $DECK stock to their portfolio, and 370 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

FMR LLC removed 3,988,242 shares (-39.4%) from their portfolio in Q1 2026, for an estimated $399,183,141
FEDERATED HERMES, INC. removed 1,441,006 shares (-45.8%) from their portfolio in Q1 2026, for an estimated $144,230,290
AQR CAPITAL MANAGEMENT LLC added 1,291,133 shares (+49.0%) to their portfolio in Q1 2026, for an estimated $129,229,501
BANK OF NEW YORK MELLON CORP added 995,099 shares (+123.2%) to their portfolio in Q1 2026, for an estimated $99,599,458
UBS GROUP AG added 786,198 shares (+55.1%) to their portfolio in Q1 2026, for an estimated $78,690,557
MARSHALL WACE, LLP removed 734,912 shares (-49.1%) from their portfolio in Q1 2026, for an estimated $73,557,342
ALYESKA INVESTMENT GROUP, L.P. added 631,777 shares (+128.7%) to their portfolio in Q1 2026, for an estimated $63,234,559

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$DECK Analyst Ratings

Wall Street analysts have issued reports on $DECK in the last several months. We have seen 3 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

Argus Research issued a "Buy" rating on 02/20/2026
Stifel issued a "Buy" rating on 01/30/2026
Piper Sandler issued a "Underweight" rating on 01/30/2026
UBS issued a "Buy" rating on 01/30/2026

To track analyst ratings and price targets for $DECK, check out Quiver Quantitative's $DECK forecast page.

$DECK Price Targets

Multiple analysts have issued price targets for $DECK recently. We have seen 12 analysts offer price targets for $DECK in the last 6 months, with a median target of $119.0.

Here are some recent targets:

Adrienne Yih from Barclays set a target price of $141.0 on 05/26/2026
Tom Nikic from Needham set a target price of $138.0 on 05/22/2026
Joseph Civello from Truist Securities set a target price of $125.0 on 05/22/2026
Jay Sole from UBS set a target price of $161.0 on 05/22/2026
Jenny Liu from KGI Securities set a target price of $117.0 on 05/22/2026
Anna Andreeva from Piper Sandler set a target price of $100.0 on 05/18/2026
Ike Boruchow from Wells Fargo set a target price of $90.0 on 05/08/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.