Why Deckers Brands (DECK) Stock Is Down Today

Deckers Brands (DECK) is down 3.8% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver appears to be continued investor concern after the company’s late-July quarterly report, even though revenue and earnings per share rose. With no obvious new company announcement on August 25, 2026, the decline looks tied to lingering worries about softer profit growth, tariff exposure, and a more cautious view from some analysts after earnings.

Details:

In fiscal first-quarter 2027, net sales rose 5.7% to $1.02 billion, led by 7.7% growth at HOKA and 4.9% growth at UGG.

Despite that top-line growth, operating income fell to $155.3 million from $165.3 million, and net income slipped to $130.0 million from $139.2 million.

Diluted EPS still increased to $0.94 from $0.93, helped by aggressive share repurchases; Deckers bought back about 3.3 million shares for $338.2 million during the quarter.

Deckers maintained its full-year sales outlook at $5.86 billion to $5.91 billion and raised EPS guidance slightly, but it also highlighted risks tied to tariffs, trade restrictions, consumer spending, and supply chain disruption. Recent analyst target cuts after the report may still be weighing on sentiment.

Sources:

Deckers Brands Investor Relations, SEC, Benzinga

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$DECK Hedge Fund Activity

We have seen 432 institutional investors add shares of $DECK stock to their portfolio, and 519 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

BLACKROCK, INC. removed 1,252,987 shares (-8.5%) from their portfolio in Q2 2026, for an estimated $124,409,079
SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 1,236,001 shares (+inf%) to their portfolio in Q2 2026, for an estimated $122,722,539
AQR CAPITAL MANAGEMENT LLC removed 1,205,863 shares (-30.7%) from their portfolio in Q2 2026, for an estimated $119,730,137
ALYESKA INVESTMENT GROUP, L.P. removed 1,122,690 shares (-100.0%) from their portfolio in Q2 2026, for an estimated $111,471,890
NORGES BANK removed 881,827 shares (-36.2%) from their portfolio in Q2 2026, for an estimated $87,556,602
D. E. SHAW & CO., INC. removed 870,441 shares (-51.5%) from their portfolio in Q2 2026, for an estimated $86,426,086
FMR LLC removed 846,443 shares (-13.8%) from their portfolio in Q2 2026, for an estimated $84,043,325

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$DECK Price Targets

Multiple analysts have issued price targets for $DECK recently. We have seen 8 analysts offer price targets for $DECK in the last 6 months, with a median target of $121.0.

Here are some recent targets:

Adrienne Yih from Barclays set a target price of $141.0 on 05/26/2026
Tom Nikic from Needham set a target price of $138.0 on 05/22/2026
Joseph Civello from Truist Securities set a target price of $125.0 on 05/22/2026
Jay Sole from UBS set a target price of $161.0 on 05/22/2026
Jenny Liu from KGI Securities set a target price of $117.0 on 05/22/2026
Anna Andreeva from Piper Sandler set a target price of $100.0 on 05/18/2026
Ike Boruchow from Wells Fargo set a target price of $90.0 on 05/08/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.