Meta Lab has signed a 10-year lease for a flagship retail space at 697 Fifth Avenue in New York City.
Quiver AI Summary
Vornado Realty Trust announced that Meta has signed a 10-year lease for its flagship retail location, Meta Lab, at 697 Fifth Avenue in New York City, occupying the entire 15,000-square-foot townhouse. This marks Meta's first flagship store in Manhattan, following its opening in Los Angeles in 2025. Meta Lab focuses on creating an experiential retail space that highlights community and culture while allowing visitors to explore their AI glasses and virtual reality headsets. The location aims to integrate with the local community, collaborating with artists on unique creative themes. Vornado views this lease as a significant addition to the retail landscape of Fifth Avenue, further solidifying Meta's presence in New York, where the company has invested heavily since 2007.
Potential Positives
- Vornado Realty Trust has secured a long-term lease agreement with Meta for its first flagship retail location in Manhattan, highlighting the company's attractiveness as a premier retail partner.
- The establishment of Meta Lab New York at a high-profile location like Fifth Avenue underscores Vornado's position in a world-class retail corridor, potentially increasing foot traffic and brand exposure for both Vornado and Meta.
- The partnership with Meta and the introduction of a groundbreaking retail concept focused on experiential shopping enhance Vornado's reputation for innovation in the real estate sector.
Potential Negatives
- Reliance on Meta's success may pose risks given the volatile nature of the technology and retail sectors, which could impact Vornado's portfolio performance if Meta struggles.
- Potential public perception issues regarding Meta's branding and reputation could negatively affect foot traffic and sales at the new flagship store.
- Increased competition in the experiential retail sector may threaten the uniqueness and profitability of the Meta Lab location, as similar concepts gain popularity.
FAQ
What is Meta Lab New York?
Meta Lab New York is a flagship experiential retail space located at 697 Fifth Avenue, focused on community and creative self-expression.
Where is the flagship location of Meta Lab?
The flagship location of Meta Lab is situated at 697 Fifth Avenue, New York City, adjacent to the St. Regis Hotel.
What products can visitors experience at Meta Lab?
Visitors at Meta Lab can experience Meta’s leading AI glasses and virtual reality headsets in an interactive setting.
How long is the lease agreement for Meta Lab New York?
Meta has signed a 10-year lease agreement for the entire five-level building at Meta Lab New York.
When did Meta Lab officially open in New York City?
Meta Lab officially opened its flagship location in New York City on March 18, 2026.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW YORK, March 18, 2026 (GLOBE NEWSWIRE) -- Vornado Realty Trust (NYSE: VNO) today announced the New York flagship location for Meta Lab at 697 Fifth Avenue. Meta signed a 10-year lease agreement with Vornado for Meta Lab New York to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.
Meta Lab is a people-first experiential retail space that reimagines traditional shopping as a celebration of community, culture, and creative self-expression. Designed for hands-on discovery, Meta Lab invites visitors to experience Meta’s leading AI glasses and virtual reality headsets, making it easy to understand how the technology works and imagine how it fits into everyday life. Each location is shaped by its neighborhood, co-created with local artists and communities around distinct creative themes, and brought to life in an authentic, welcoming space.
“We’re proud to make a long-term commitment to Fifth Avenue, the heart of U.S. retail,” said Matt Jacobson, VP and Creative Director, Wearables, at Meta. “Our people-first approach to experiential retail is rooted in culture, creativity, and self-expression, and it’s driving meaningful sales and awareness of our products. Placing our flagship store alongside the brands that help define culture, will distinguish Meta Lab from traditional consumer electronics retail. There’s no better home than NYC to innovate on retail, and we’ll continue to celebrate the community while making our products easy to see, try, and understand.”
“As evidenced by Meta Lab’s immediate and tremendous success during its introductory pop up at this location, Fifth Avenue remains one of the most attractive retail corridors in the world for today’s most innovative and iconic brands,” said Vornado Executive Vice President and Co-Head of Real Estate Glen Weiss. “We are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New York City’s retail landscape.”
Drawn to its world-class tech industry, universities, financial institutions and startup ecosystem, Meta has invested heavily in New York City since joining its vibrant business and civic community in 2007. In 2020, Meta leased 730,000 square feet comprising all of the office space at The Farley Building in Vornado’s PENN DISTRICT. The iconic location serves as Meta’s New York City headquarters and a hub for its tech and engineering teams. Meta Lab New York joins Meta Lab Los Angeles as flagship retail locations. Meta also operates a retail location in Burlingame, Calif. The company recently launched pop-up boutiques in Las Vegas and Honolulu and plans to open additional retail locations throughout 2026.
About Vornado Realty Trust
Vornado (NYSE: VNO) is a fully integrated real estate investment trust (“REIT”) with a 26 million square-foot portfolio of premier New York City office, retail and multifamily assets and the developer of the new PENN DISTRICT. While concentrated in New York, Vornado also owns premier assets in both Chicago and San Francisco. Vornado is a real estate industry leader in sustainability, with 100% of our in-service office buildings LEED certified and over 95% certified LEED Gold or Platinum.
About Meta
Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.
C O N T A C T
Thomas J. Sanelli
(212) 894-7000
Certain statements contained herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of performance. They represent our intentions, plans, expectations and beliefs and are subject to numerous assumptions, risks and uncertainties. Our future results, financial condition and business may differ materially from those expressed in these forward-looking statements. You can find many of these statements by looking for words such as "approximates," "believes," "expects," "anticipates," "estimates," "intends," "plans," "would," "may" or other similar expressions in this press release. For a discussion of factors that could materially affect the outcome of our forward-looking statements and our future results and financial condition, see “Risk Factors” in Part I, Item 1A, of our Annual Report on Form 10-K for the year ended December 31, 2025. Currently, some of the factors are interest rate fluctuations and the effects of inflation on our business, financial condition, results of operations, cash flows, operating performance and the effect that these factors have had and may continue to have on our tenants, the global, national, regional and local economies and financial markets and the real estate market in general.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7a6234dd-ce30-4069-a83e-0946199b513f