Townsquare Media Announces Strategic Digital Advertising Partnership with Midlands Media Group

Townsquare Media partners with Midlands Media Group for enhanced digital advertising solutions and market expansion in South Carolina.

Quiver AI Summary

Townsquare Media, Inc. has announced a strategic digital advertising partnership with Midlands Media Group, a multimedia company based in Columbia, S.C. This collaboration is expected to enhance Townsquare's digital advertising services by leveraging Midlands' local radio and digital news brands and engaged audiences. Townsquare's Chief Revenue Officer, Shaun Collignon, emphasized the partnership's potential to unlock new revenue opportunities through combined technology and data-driven strategies. This initiative is part of Townsquare's broader Media Partnerships division, aimed at expanding their digital solutions into new markets, especially those outside the Top 50 in the U.S. Midlands Media Group expressed enthusiasm about this alliance, highlighting the synergy it will create in delivering effective, integrated marketing campaigns to local businesses.

Potential Positives

Townsquare Media has established a strategic digital advertising partnership with Midlands Media Group, enhancing its portfolio and market presence.
The partnership allows Townsquare to expand its reach into 41 new markets, increasing its potential customer base significantly.
Digital revenue is already contributing more than half of Townsquare's total revenue and profit, indicating strong growth and sustainability in its business model.
This collaboration reinforces Townsquare's commitment to helping local media companies monetize their audiences effectively across various platforms.

Potential Negatives

The announcement primarily focuses on a partnership rather than any major achievements or new product launches from Townsquare Media, potentially signaling a lack of growth or innovation within the company itself.
The partnership involves a media group operating in the #90-ranked MSA, which raises questions about the strategic focus on less competitive markets instead of expanding in higher-ranked urban areas.
The reliance on partnerships for revenue growth could indicate difficulties in organic growth or market penetration of Townsquare's own offerings.

FAQ

What is the Townsquare and Midlands Media Group partnership about?

The partnership aims to enhance digital advertising solutions by combining Townsquare's technology with Midlands Media Group's local media presence.

How does Townsquare Ignite support local media companies?

Townsquare Ignite offers white-label digital solutions that leverage data-driven strategies and proprietary technology to help local media companies grow revenue.

In how many markets has Townsquare expanded through partnerships?

Townsquare has established 16 strategic alliances, expanding its reach into 41 new markets beyond its owned and operated footprint.

What kind of services does Midlands Media Group provide?

Midlands Media Group offers radio stations, digital news services, a ticketing provider, a discount certificate site, and advertising solutions.

How does Townsquare contribute to the local business community?

Townsquare helps local businesses connect with audiences through tailored, data-driven advertising strategies across digital and broadcast platforms.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$TSQ Insider Trading Activity

$TSQ insiders have traded $TSQ stock on the open market 12 times in the past 6 months. Of those trades, 1 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $TSQ stock by insiders over the last 6 months:

BILL WILSON (Chief Executive Officer) has made 0 purchases and 2 sales selling 148,164 shares for an estimated $829,700.
SCOTT SCHATZ (EVP, Finance Op and Tech) has made 1 purchase buying 943 shares for an estimated $6,138 and 3 sales selling 84,906 shares for an estimated $435,979.
ERIK HELLUM (COO) has made 0 purchases and 2 sales selling 55,106 shares for an estimated $357,697.
CLAIRE MARIE YENICAY (EVP, Inv Rel and Corp Comm) has made 0 purchases and 3 sales selling 53,151 shares for an estimated $322,195.
ROBERT L. WORSHEK (SVP, Chief Accounting Officer) sold 34,299 shares for an estimated $227,059

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$TSQ Revenue

$TSQ had revenues of $115.4M in Q2 2026. This is a decrease of -0.08% from the same period in the prior year.

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$TSQ Hedge Fund Activity

We have seen 25 institutional investors add shares of $TSQ stock to their portfolio, and 40 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

CAPITAL MANAGEMENT CORP /VA added 371,733 shares (+14.9%) to their portfolio in Q2 2026, for an estimated $2,628,152
CASTLEKNIGHT MANAGEMENT LP added 173,539 shares (+426.6%) to their portfolio in Q2 2026, for an estimated $1,226,920
BECK MACK & OLIVER LLC removed 141,252 shares (-23.0%) from their portfolio in Q2 2026, for an estimated $998,651
MSD CAPITAL, L.P. removed 111,745 shares (-15.4%) from their portfolio in Q2 2026, for an estimated $790,037
ACCESS INVESTMENT MANAGEMENT LLC removed 77,700 shares (-59.1%) from their portfolio in Q2 2026, for an estimated $549,339
ACADIAN ASSET MANAGEMENT LLC removed 55,575 shares (-100.0%) from their portfolio in Q2 2026, for an estimated $392,915
O'SHAUGHNESSY ASSET MANAGEMENT, LLC added 38,565 shares (+83.7%) to their portfolio in Q2 2026, for an estimated $272,654

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Full Release

PURCHASE, N.Y., Aug. 17, 2026 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced today a strategic digital advertising partnership with Midlands Media Group, a Columbia, S.C.-based multimedia company with two radio stations, a digital news service, a digital ticketing provider, a discount certificate site, and a comprehensive digital advertising platform.

“Midlands Media Group has built a highly local portfolio of radio and digital news brands with engaged audiences and a strong market presence, making them an ideal partner for our digital platform and services,” said Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth.”

In 2024, Townsquare launched its Media Partnerships division as part of Townsquare Ignite, its Digital Advertising segment, to bring its industry-leading digital solutions to other local media companies. The division provides a white-label service that allows partners to tap into the same data-driven strategies and proprietary technology that have powered Townsquare’s success, with digital now contributing more than half of the Company’s total revenue and profit.

This partnership with Midlands Media Group is one of 16 strategic alliances Townsquare has established under this initiative, collectively expanding the Company's reach into 41 new markets beyond its owned and operated footprint, including those in the Top 50 markets. Townsquare will work closely with Midlands Media Group, which operates in the #90-ranked MSA in the United States, to deliver customized, data-driven advertising solutions tailored to local, regional, and national clients, helping to grow their digital business while enhancing the value of their trusted broadcast and multimedia platforms.

“This alliance reflects our continued commitment to helping leading local media companies to more fully monetize their audiences across platforms and deliver stronger results for their clients,” Collignon added.

“Midlands Media Group is very excited to partner with Townsquare Ignite to further expand our digital solutions capabilities. After extensive evaluation and industry experience, we believe Townsquare Ignite is best-in-class and fully committed to digital growth. Their team and technology position us to accelerate results for our clients across all platforms,” said Keith Stover, President & CEO of Midlands Media Group.

Marie Stover, Chief Operating Officer of Midlands Media Group, added: “Our unique focus is to super-serve the marketing needs of local businesses in our community. Adding Townsquare Ignite’s digital marketing component to our market-leading radio and news products positions us to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”

About Townsquare Media, Inc.
Townsquare is a community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S. Townsquare Ignite , our robust digital advertising division, specializes in helping businesses of all sizes connect with their target audience through data-driven, results based strategies, by utilizing a) our proprietary digital programmatic advertising technology stack with an in-house demand and data management platform and b) our owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data. Townsquare Interactive , our subscription digital marketing services business, partners with SMBs to help manage their digital presence by providing a SAAS business management platform, website design, creation and hosting, search engine optimization and other digital services. And through our portfolio of local radio stations strategically situated outside the Top 50 markets in the United States, we provide effective advertising solutions for our clients and relevant local content for our audiences. For more information, please visit www.townsquaremedia.com , www.townsquareinteractive.com , and www.townsquareignite.com .

About Midlands Media Group
Midlands Media Group is a Columbia, S.C.-based multimedia company and the only locally owned and operated media company in the Columbia market. The company connects local audiences and businesses through two radio stations, a digital news service, a digital ticketing provider, a discount certificate platform and a comprehensive suite of digital advertising solutions.

Townsquare Contact
Claire Yenicay
(203) 900-5555
[email protected]

Midlands Media Group Contact
Keith Stover
803-753-6802
[email protected]