Townsquare Media Announces Strategic Digital Advertising Partnership with Lakes Media Network

Townsquare Media partners with Lakes Media Network for enhanced digital advertising solutions across Virginia and North Carolina.

Quiver AI Summary

Townsquare Media, Inc. has announced a strategic digital advertising partnership with Lakes Media Network, which operates six radio brands in Southside Virginia and Northern North Carolina. This collaboration allows Lakes Media to access Townsquare's advanced programmatic advertising technology and performance reporting, enabling them to offer clients integrated advertising solutions across multiple platforms. The partnership aims to leverage Lakes Media's strong local presence and advertiser relationships while providing them with enhanced digital marketing capabilities. Townsquare Ignite, the company's digital advertising division, has a history of delivering successful digital strategies to local media companies, with digital revenues constituting more than half of Townsquare's overall income.

Potential Positives

Townsquare Media has established a strategic digital advertising partnership with Lakes Media Network, enhancing its reach and capabilities in Southside Virginia and Northern North Carolina.
The partnership allows Lakes Media Network to leverage Townsquare's proprietary programmatic platform, advanced audience targeting, and performance reporting, thereby improving the advertising services offered to clients.
This collaboration supports the growth of Townsquare Ignite, the Company's Digital Advertising division, which has been crucial in generating over half of Townsquare’s total revenue and profit, indicating strong performance in the digital advertising sector.
By expanding its Media Partnerships division, Townsquare positions itself as a key player in providing digital advertising solutions to local media companies, thus broadening its market presence and potential client base.

Potential Negatives

Dependence on partnerships like the one with Lakes Media Network may highlight a lack of independent growth or expansion in Townsquare's own capabilities.
The press release focuses heavily on the digital advertising segment, indicating a reliance on this division for revenue, which may be a concern if market conditions for digital advertising deteriorate.
By promoting a white-label service for other local media companies, Townsquare might be seen as diverting resources away from its core operations, raising questions about its long-term strategy and focus.

FAQ

What is the partnership between Townsquare Media and Lakes Media Network?

Townsquare Media announced a strategic partnership with Lakes Media Network to enhance digital advertising solutions across two states.

How will the partnership benefit local advertisers?

The partnership provides local advertisers access to advanced programmatic platforms and sophisticated audience targeting to streamline multi-channel campaigns.

What are the key features of Townsquare's digital advertising division?

Townsquare Ignite specializes in data-driven strategies, proprietary programmatic technology, and a vast network of local news and entertainment platforms.

What markets does Lakes Media Network serve?

Lakes Media Network serves Southside Virginia and Northern North Carolina, utilizing six radio brands to reach regional clients.

How can businesses partner with Townsquare Media?

Businesses can partner with Townsquare Media through Townsquare Ignite’s white-label service, gaining access to its digital advertising capabilities.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$TSQ Insider Trading Activity

$TSQ insiders have traded $TSQ stock on the open market 8 times in the past 6 months. Of those trades, 1 have been purchases and 7 have been sales.

Here’s a breakdown of recent trading of $TSQ stock by insiders over the last 6 months:

BILL WILSON (Chief Executive Officer) has made 0 purchases and 2 sales selling 148,164 shares for an estimated $829,700.
CLAIRE MARIE YENICAY (EVP, Inv Rel and Corp Comm) has made 0 purchases and 3 sales selling 53,151 shares for an estimated $322,195.
ROBERT L. WORSHEK (SVP, Chief Accounting Officer) sold 34,299 shares for an estimated $227,059
ERIK HELLUM (COO) sold 35,000 shares for an estimated $225,400
SCOTT SCHATZ (EVP, Finance Op and Tech) purchased 943 shares for an estimated $6,138

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$TSQ Revenue

$TSQ had revenues of $115.4M in Q2 2026. This is a decrease of -0.08% from the same period in the prior year.

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$TSQ Hedge Fund Activity

We have seen 20 institutional investors add shares of $TSQ stock to their portfolio, and 28 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

CAPITAL MANAGEMENT CORP /VA added 371,733 shares (+14.9%) to their portfolio in Q2 2026, for an estimated $2,628,152
CASTLEKNIGHT MANAGEMENT LP added 173,539 shares (+426.6%) to their portfolio in Q2 2026, for an estimated $1,226,920
BECK MACK & OLIVER LLC removed 141,252 shares (-23.0%) from their portfolio in Q2 2026, for an estimated $998,651
MSD CAPITAL, L.P. removed 111,745 shares (-15.4%) from their portfolio in Q2 2026, for an estimated $790,037
ACCESS INVESTMENT MANAGEMENT LLC removed 77,700 shares (-59.1%) from their portfolio in Q2 2026, for an estimated $549,339
ACADIAN ASSET MANAGEMENT LLC removed 55,575 shares (-100.0%) from their portfolio in Q2 2026, for an estimated $392,915
O'SHAUGHNESSY ASSET MANAGEMENT, LLC added 38,565 shares (+83.7%) to their portfolio in Q2 2026, for an estimated $272,654

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Full Release

PURCHASE, N.Y., Oct. 01, 2026 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, today announced a strategic digital advertising partnership with Lakes Media Network, a radio and digital advertising platform with six radio brands serving Southside Virginia and Northern North Carolina.

“Lakes Media Network has built a strong local radio franchise with deep relationships with advertisers across a broad regional footprint spanning two states,” noted Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “Through this partnership, their sellers gain access to our proprietary programmatic platform, advanced audience targeting and transparent performance reporting, so they can offer clients one coordinated campaign across radio, digital and every device, and grow their business without having to build that infrastructure themselves.”

In 2024, Townsquare launched its Media Partnerships division within Townsquare Ignite, to bring its industry-leading digital advertising solutions to other local media companies through a white-label service, giving them access to the same capabilities that have powered Townsquare’s success, with digital now contributing more than half of the Company’s total revenue and profit. Through this collaboration, Lakes Media Network will deliver customized, data-driven advertising solutions to local, regional, and national clients across its footprint in Northern North Carolina and Southside Virginia.

“Lakes Media is the leading local media platform in Southside Virginia and Northern North Carolina. We are pleased to partner with Townsquare Ignite to deliver our local and regional clients an unparalleled opportunity to access data and to develop comprehensive strategies for multi-channel customers for lead generation, acquisition and engagement,” said Tom Birch, Owner and President of Lakes Media Network.

About Townsquare Media, Inc.
Townsquare is a community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S. Townsquare Ignite , our robust digital advertising division, specializes in helping businesses of all sizes connect with their target audience through data-driven, results based strategies, by utilizing a) our proprietary digital programmatic advertising technology stack with an in-house demand and data management platform and b) our owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data. Townsquare Interactive , our subscription digital marketing services business, partners with SMBs to help manage their digital presence by providing a SAAS business management platform, website design, creation and hosting, search engine optimization and other digital services. And through our portfolio of local radio stations strategically situated outside the Top 50 markets in the United States, we provide effective advertising solutions for our clients and relevant local content for our audiences. For more information, please visit www.townsquaremedia.com , www.townsquareinteractive.com , and www.townsquareignite.com .

About Lakes Media Network
Lakes Media Network is a dominant radio and digital advertising platform serving Northern North Carolina and Southside Virginia. Lakes Media owns Country US 98.3 (WLUS-FM), Classic Hits Rewind 1019 (WKSK-FM), Urban AC 967 WSHV (WSHV AM-FM), Adult Contemporary 967 HLF (WHLF-FM), Classic Country Legends 105.9 (WMPW AM-FM) and Classic Rock 1045 The Dan (WWDN AM-FM), and its marketing area encompasses Granville, Vance, Franklin, Warren and Person Counties in North Carolina and Mecklenburg, Halifax, Lunenburg, Brunswick and Pittsylvania Counties and the City of Danville in Virginia. For more information, please visit www.LakesMediaNetwork.com .

Townsquare Contact
Claire Yenicay
(203) 900-5555
[email protected]

Lakes Media Contact
Tom Birch
919-610-7126
[email protected]