SoundHound AI Unveils Amelia 7 Agentic AI for Voice Commerce at CES 2026

SoundHound AI expands voice commerce capabilities in vehicles and devices, showcasing new AI technologies at CES 2026.

Quiver AI Summary

SoundHound AI, Inc. has announced the launch of its Amelia 7 agentic AI platform for vehicles, TVs, and smart devices, enhancing the voice commerce experience by allowing AI agents to perform various tasks such as ordering food, making reservations, and booking travel. These capabilities are being showcased at CES 2026, including the debut of Vision AI, which integrates visual and voice recognition to enable drivers to interact with their surroundings safely and efficiently. The expansion includes partnerships with OpenTable and Parkopedia, facilitating restaurant reservations and parking payments, among other features. SoundHound emphasizes that its agentic AI can transform real-world commerce interactions using voice controls across multiple platforms, aiming to revolutionize customer engagement in the AI era. Additionally, SoundHound is collaborating with NVIDIA to demonstrate advanced AI experiences at the event.

Potential Positives

SoundHound AI is expanding its capabilities with the introduction of its Amelia 7 agentic AI to vehicles, TVs, and smart devices, significantly enhancing its voice commerce marketplace.
The debut of Vision AI for vehicles at CES 2026 integrates visual perception with voice AI, improving user interaction and safety for drivers.
SoundHound's agent orchestration platform allows for seamless task execution across various media, broadening its appeal to businesses and enhancing customer experiences.
The collaboration with NVIDIA demonstrates SoundHound's commitment to innovation and advanced LLM-powered experiences, positioning the company favorably within the automotive tech space.

Potential Negatives

The announcement may suggest that SoundHound is facing fierce competition in the AI and voice commerce space, which could lead to concerns about its market position and ability to maintain technological leadership.
The reliance on partnerships with companies like OpenTable and Parkopedia for key functionalities may indicate that SoundHound lacks fully integrated solutions, potentially impacting customer experience and satisfaction.
The press release does not provide information on any customer adoption metrics, which raises questions about the actual impact and effectiveness of their newly launched technologies.

FAQ

What is SoundHound's Amelia 7 AI?

Amelia 7 is SoundHound's advanced agentic AI platform capable of enabling voice commerce and orchestrating tasks across multiple devices.

How does SoundHound enable voice commerce in vehicles?

SoundHound's AI can carry out transactions like food ordering and reservations directly from the vehicle using voice commands.

What new features are introduced at CES 2026?

At CES 2026, SoundHound showcased its expanded voice commerce capabilities and Vision AI for vehicles, enhancing interactions and transactions.

How does Vision AI enhance driving experiences?

Vision AI integrates visual and voice recognition, allowing drivers to interact with their surroundings hands-free for increased convenience and safety.

What can attendees experience at the SoundHound booth?

Attendees can see live demos of AI commerce capabilities, Vision AI, and intelligent interactions with various smart devices at the booth.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$SOUN Insider Trading Activity

$SOUN insiders have traded $SOUN stock on the open market 25 times in the past 6 months. Of those trades, 0 have been purchases and 25 have been sales.

Here’s a breakdown of recent trading of $SOUN stock by insiders over the last 6 months:

KEYVAN MOHAJER (CEO) has made 0 purchases and 3 sales selling 401,503 shares for an estimated $6,217,504.
NITESH SHARAN (Chief Financial Officer) has made 0 purchases and 6 sales selling 247,752 shares for an estimated $4,064,681.
MAJID EMAMI (CSO & SVP, Engineering) has made 0 purchases and 5 sales selling 194,812 shares for an estimated $2,972,905.
TIMOTHY STONEHOCKER (Chief Technology Officer) has made 0 purchases and 5 sales selling 143,791 shares for an estimated $2,428,442.
MICHAEL ZAGORSEK (Chief Operating Officer) has made 0 purchases and 2 sales selling 143,243 shares for an estimated $1,945,295.
JAMES MING HOM (Chief Product Officer) has made 0 purchases and 2 sales selling 84,719 shares for an estimated $1,154,367.
DIANA SROKA has made 0 purchases and 2 sales selling 2,686 shares for an estimated $32,050.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$SOUN Revenue

$SOUN had revenues of $42M in Q3 2025. This is an increase of 67.57% from the same period in the prior year.

You can track SOUN financials on Quiver Quantitative's SOUN stock page.

$SOUN Congressional Stock Trading

Members of Congress have traded $SOUN stock 2 times in the past 6 months. Of those trades, 1 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $SOUN stock by members of Congress over the last 6 months:

REPRESENTATIVE CLEO FIELDS has traded it 2 times. They made 1 purchase worth up to $15,000 on 07/16 and 1 sale worth up to $15,000 on 12/15.

To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.

$SOUN Hedge Fund Activity

We have seen 258 institutional investors add shares of $SOUN stock to their portfolio, and 159 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

BANK OF AMERICA CORP /DE/ removed 10,862,321 shares (-46.6%) from their portfolio in Q3 2025, for an estimated $174,666,121
TIDAL INVESTMENTS LLC added 6,632,396 shares (+22180.4%) to their portfolio in Q3 2025, for an estimated $106,648,927
PRICE T ROWE ASSOCIATES INC /MD/ added 6,470,590 shares (+2112.9%) to their portfolio in Q3 2025, for an estimated $104,047,087
VANGUARD GROUP INC added 6,132,648 shares (+16.4%) to their portfolio in Q3 2025, for an estimated $98,612,979
MORGAN STANLEY added 2,061,443 shares (+51.4%) to their portfolio in Q3 2025, for an estimated $33,148,003
GOLDMAN SACHS GROUP INC removed 1,778,369 shares (-50.2%) from their portfolio in Q3 2025, for an estimated $28,596,173
IMC-CHICAGO, LLC added 1,615,787 shares (+4044.1%) to their portfolio in Q3 2025, for an estimated $25,981,854

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$SOUN Analyst Ratings

Wall Street analysts have issued reports on $SOUN in the last several months. We have seen 5 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Cantor Fitzgerald issued a "Overweight" rating on 12/12/2025
DA Davidson issued a "Buy" rating on 11/18/2025
HC Wainwright & Co. issued a "Buy" rating on 09/17/2025
Wedbush issued a "Outperform" rating on 09/11/2025
Ladenburg Thalmann issued a "Buy" rating on 08/11/2025

To track analyst ratings and price targets for $SOUN, check out Quiver Quantitative's $SOUN forecast page.

$SOUN Price Targets

Multiple analysts have issued price targets for $SOUN recently. We have seen 6 analysts offer price targets for $SOUN in the last 6 months, with a median target of $16.0.

Here are some recent targets:

Thomas Blakey from Cantor Fitzgerald set a target price of $15.0 on 12/12/2025
Gil Luria from DA Davidson set a target price of $17.0 on 11/18/2025
James Fish from Piper Sandler set a target price of $15.0 on 11/07/2025
Scott Buck from HC Wainwright & Co. set a target price of $26.0 on 10/16/2025
Daniel Ives from Wedbush set a target price of $16.0 on 09/11/2025
Glenn Mattson from Ladenburg Thalmann set a target price of $16.0 on 08/11/2025

Full Release

SANTA CLARA, Calif., Jan. 05, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced that it’s bringing the full power of its Amelia 7 agentic AI to vehicles, TVs, and smart devices – enabling a significantly expanded voice commerce marketplace, with AI agents that can order food, make dinner reservations, pay for parking, book tickets, travel, and more.

These new capabilities are being showcased for the very first time at CES 2026 [West Hall, Booth #5867], alongside the company’s first ever live demo of Vision AI for vehicles.

Agentic Voice Commerce Expansion

SoundHound’s AI agent orchestration platform brings new capabilities into the vehicle, enabling multiple agents to carry out tasks and transactions on behalf of the driver – from the company’s own voice commerce agents that allow food ordering and reservations with top restaurant brands, to external agents that will allow users to check email or adjust their schedules.

Last year SoundHound debuted in-vehicle voice ordering at CES. In 2026, the company’s fully-fledged agentic platform extends to include:

Commerce

Restaurant reservations powered by OpenTable , the world’s leading provider of online restaurant reservations
Parking payments powered by Parkopedia , the world’s largest provider of parking services
Take out ordering with thousands of restaurant locations throughout the U.S.
Flight bookings and hotel reservations

Additional AI Agent-Powered Capabilities

Intelligent vehicle diagnosis
Booking for service appointments and appointments with car dealerships
Access to popular calendars, emails, and messages – including the ability to book meetings (via MCP )

SoundHound’s broader omnichannel agentic environment, built on its leading Amelia 7 platform , can also host any agent that is optimized for MCP and A2A protocols. This means any business – from large enterprises to OEMs – can build on the Amelia platform to achieve the best possible experience via self-built agents, pre-built agents, or agents from outside the SoundHound ecosystem (or a mix of all three).

“ At CES 2026, SoundHound is showcasing a whole ecosystem of AI agents that perform tasks and transactions on behalf of consumers, no matter where they are ,” said Keyvan Mohajer, CEO and Co-Founder of SoundHound AI . “ Attendees can see for themselves how our agentic AI can now orchestrate real-world commerce via the vehicle dashboard, via TVs, and across many other media, using the human voice as its main interface. After decades of websites and mobile apps, we predict this is the way businesses will interact with customers in this new era of AI.”

Vision AI for Vehicles

SoundHound is also debuting Vision AI for vehicles at CES 2026, a new capability that seamlessly unites visual with voice AI, allowing the in-vehicle assistant to listen, see, and interpret the world around.

Vision AI works by uniting the vehicle camera’s real-time visual perception with SoundHound’s Polaris automatic speech recognition, natural language understanding, agent orchestration, and text-to-speech technologies. The result is fast, frictionless interactions that allow the driver to do more – safely and hands-free.

Some examples for Vision AI in use:

Famous landmarks: “Hey, can you tell me more about that building on the right?”
Billboards: “Call the number on that billboard”
Urban travel: “Translate that sign”
Road trips: “What exit did we just pass?”

Like SoundHound’s agentic voice commerce platform, Vision AI enables drivers and their passengers to do more behind the wheel. In combination, these technologies unlock more information discovery, entertainment, transactions, and interactions from the comfort of the vehicle – just by speaking naturally.

Elsewhere on the booth, SoundHound will highlight agentic AI running on the edge through its collaboration with NVIDIA, demonstrating advanced LLM-powered experiences, including multilingual capabilities, directly on the NVIDIA DRIVE AGX™ platform. The company will be participating in NVIDIA’s “ Explore to Win ” passport program.

Visitors can also explore additional demos on the booth, including intelligent interactions – like food ordering from smart TVs, Ultraviolette’s two-wheeler in-helmet voice control, and SoundHound’s award-winning AI-powered drive-thru.

Learn more about SoundHound at www.soundhound.com

About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world-class businesses.

Media Contact
Fiona McEvoy
415-610-6590
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e3297408-f5b9-4f7a-aed7-c7ad295a9323