Sinclair and Nexstar launch GoNextGenTV campaign to educate consumers about NextGenTV technology in 13 markets.
Quiver AI Summary
Sinclair, Inc. and Nexstar Media Group announced a joint campaign called GoNextGenTV to educate consumers about NextGenTV, utilizing the ATSC 3.0 broadcast technology. Launching on September 17, the campaign will take place in 13 markets and includes on-air promotions as well as digital and social media content aimed at highlighting the benefits of NextGenTV, such as improved picture and sound quality and enhanced interactive features. Both companies aim to increase consumer awareness and adoption of this technology, building on a successful initiative tested previously in Columbus, Ohio. They will provide resources through a shared website, GoNextGenTV.com, to offer information about compatible devices and market availability. This collaboration is seen as a significant step in promoting the advantages of NextGenTV, with both companies confident that increased consumer understanding will lead to greater adoption of the technology.
Potential Positives
- Sinclair and Nexstar are collaborating on a significant campaign to promote NextGenTV, which should enhance consumer awareness and engagement with the new technology.
- The GoNextGenTV campaign will leverage both companies' local market reach and trusted brands to effectively communicate the benefits of ATSC 3.0 technology to a wider audience.
- This joint initiative builds on previously successful consumer education efforts, indicating Sinclair's commitment to advancing technology adoption in broadcasting.
- The campaign's structured approach, including a dedicated consumer website, provides clear and practical information, potentially leading to increased demand for ATSC 3.0 compatible devices.
Potential Negatives
- The campaign may indicate that consumer understanding and adoption of NextGenTV technology is currently low, necessitating a significant educational effort.
- Pairing with Nexstar could expose Sinclair to scrutiny regarding their effectiveness in promoting technological advancements independently.
- The reliance on a joint campaign raises concerns about each company's ability to independently drive consumer engagement and adoption of NextGenTV.
FAQ
What is the GoNextGenTV campaign?
The GoNextGenTV campaign is a joint initiative by Sinclair and Nexstar to educate consumers about NextGenTV technology, launching on September 17, 2026.
How does NextGenTV improve broadcasting?
NextGenTV, powered by ATSC 3.0, offers improved picture and sound quality, enhanced broadcast services, greater interactivity, and advanced capabilities.
Which markets are involved in the NextGenTV campaign?
The campaign will run in 13 markets, with Nexstar participating in seven and Sinclair in six, including major cities like Cleveland and Nashville.
Where can I find more information about NextGenTV?
For more details, visit GoNextGenTV.com, a dedicated consumer website offering information on NextGenTV, compatible devices, and market availability.
Why is consumer education important for NextGenTV adoption?
Consumer education helps viewers understand NextGenTV's benefits and access, ultimately increasing engagement and driving adoption of this advanced broadcasting technology.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
BALTIMORE and IRVING, Texas, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.
Launching September 17, the GoNextGenTV campaign will run across 13 markets served by Sinclair and Nexstar television stations, combining on-air promotion with digital and social content. The campaign is focused on consumer education, designed to make NextGenTV easier for consumers to understand, demonstrating the technology’s improved picture and sound, enhanced broadcast services, greater interactivity, and advanced capabilities of the ATSC 3.0 standard.
Nexstar will take part in the campaign across seven markets: Cleveland, Austin, Kansas City, Tampa, Portland, OR, Buffalo, and Denver. Sinclair will participate in six markets: Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C.
The campaign builds on a successful consumer education initiative developed and tested by Sinclair this summer in Columbus, Ohio.
“Consumer education is an important part of accelerating adoption of NextGenTV,” said Del Parks, President of Technology, Sinclair. “Our experience in Columbus demonstrated that when consumers understand what NextGenTV is, how to access it and the benefits it can deliver, we can meaningfully increase engagement. By partnering with Nexstar, we can take what we learned from that campaign and bring a consistent, consumer-friendly message to viewers across an even broader group of markets. Now is the time for all broadcasters to begin promoting the advantages of NextGenTV.”
Both companies will use a shared set of campaign resources and direct viewers to GoNextGenTV.com , a consumer website offering information about NextGenTV, compatible devices and availability by market.
“The transition to NextGenTV has been a story of broadcasters working together to bring new capabilities to TV viewers. The cooperation and collaboration with Sinclair to educate those viewers is the next chapter in that story,” said Brett Jenkins, Nexstar’s Executive Vice President and Chief Technology and Digital Officer. “We’re confident that as consumers come to understand the advantages of NextGenTV, they will be eager to adopt it and will seek out TV models with ATSC 3.0 capability.”
The September launch represents the first phase of the joint campaign, with Sinclair and Nexstar using their local market reach and trusted local brands to connect directly with consumers and provide practical information about the transition to NextGenTV.
For more information, visit GoNextGenTV.com .
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s content portfolio includes AMP Media, which produces a growing slate of original programming across multiple platforms. For more information, please visit
www.sbgi.net
.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit
nexstar.tv
.
Media contacts:
Sinclair: Jessica Bellucci, [email protected]
Nexstar: Gary Weitman, [email protected]
Category: General
