Salesforce ($CRM) announced October 20 that it has entered into a definitive agreement to acquire Braze ($BRZE) for approximately $5.66 billion in enterprise value. Braze shareholders will receive $47.50 in cash per Class A share. The acquisition would expand Salesforce's marketing and customer engagement capabilities through Braze's real-time messaging and AI-powered personalization technology.
- The transaction is expected to close during Salesforce's fiscal year 2028, subject to shareholder and regulatory approvals.
- Braze operates a customer engagement platform spanning mobile apps, websites, email, SMS, WhatsApp, and other channels.
- The company serves approximately 2,770 customers, including Canva, Instacart, Urban Outfitters, and Venmo.
- Salesforce plans to integrate Braze's capabilities with Marketing Cloud, Data 360, Customer 360, and Agentforce.
- Braze's AI technology helps businesses optimize messaging content, offers, delivery channels, and timing.
- Salesforce said the acquisition does not change its fiscal 2027 financial guidance.
- J.P. Morgan is advising Salesforce, while Qatalyst Partners is advising Braze.
Relevant Companies
- Salesforce ($CRM) - Would acquire Braze for approximately $5.66 billion, expanding its customer engagement software portfolio.
- Braze ($BRZE) - Shareholders would receive $47.50 per Class A share upon completion of the acquisition.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
