Rumble partners with Perplexity to enhance video discovery and introduce a new subscription bundle featuring AI tools.
Quiver AI Summary
Rumble has announced a strategic partnership with Perplexity to enhance video discovery on its platform by integrating Perplexity's AI tools. This collaboration will feature a subscription bundle that combines Rumble Premium with Perplexity Pro and includes an advertising commitment from Perplexity to promote its new AI browser, Comet, to Rumble users. The initiative aims to address the challenge of content discoverability in an oversaturated media landscape by leveraging Perplexity’s AI technology to improve how creators reach audiences and how viewers find relevant content. Rumble's CEO Chris Pavlovski expressed enthusiasm about the partnership, while Perplexity’s Chief Business Officer Dmitry Shevelenko highlighted the goal of efficiently connecting viewers with content that matches their interests. The rollout of the integrated search capabilities and subscription bundle will occur progressively, reflecting a broader trend in the industry towards AI-enhanced user experiences.
Potential Positives
- Strategic partnership with Perplexity enhances Rumble's platform by integrating AI-powered tools for improved content discoverability.
- Introduction of a subscription bundle combining Rumble Premium with Perplexity Pro could attract more subscribers and expand revenue streams.
- Advertising commitment from Perplexity to promote its new AI-based browser Comet to Rumble's audience could increase user engagement and platform visibility.
Potential Negatives
- The partnership with Perplexity may indicate Rumble's current struggles with content discoverability, suggesting that their platform is not effectively meeting user needs without external assistance.
- The need for an advertising commitment from Perplexity to promote Comet may raise concerns about Rumble's own marketing effectiveness and its dependency on external partnerships to drive engagement.
- The announcement does not include specific metrics or goals, which could lead to skepticism about the actual impact of the partnership on Rumble’s growth and user experience.
FAQ
What is the purpose of the Rumble and Perplexity partnership?
The partnership aims to enhance content discoverability on Rumble using Perplexity's AI tools.
What is included in the new subscription bundle?
The bundle combines Rumble Premium with Perplexity Pro for enhanced user benefits.
How will Perplexity promote its Comet browser?
Perplexity will promote Comet across the Rumble ecosystem, including the Rumble Advertising Center.
What is Comet and how does it enhance user experience?
Comet is an AI-powered browser that offers contextual assistance and intelligent search for deeper content engagement.
When will the new features be launched on Rumble?
The integration of Perplexity's search technology will be rolled out progressively, with launches planned concurrently.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
Collaboration to drive improved video discovery on Rumble by leveraging Perplexity AI tools
Rumble will introduce a new bundled subscription offer combining Perplexity Pro with Rumble Premium
Partnership includes an advertising commitment from Perplexity to promote its new AI-based browser Comet to the Rumble audience
LONGBOAT KEY, Fla., Oct. 02, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video sharing platform and cloud services provider, today announced a strategic partnership with Perplexity, the AI-powered answer engine.
The partnership includes several initiatives, including the integration of Perplexity’s AI-powered tools to drive more discoverability on Rumble.com, the introduction of a new subscription bundle combining Rumble Premium with Perplexity Pro, and the promotion of Perplexity’s new product Comet across the Rumble ecosystem, including the Rumble Advertising Center.
The collaboration addresses a fundamental product challenge in digital video: helping users discover relevant content in an increasingly crowded media landscape. By integrating Perplexity’s AI search technology into Rumble.com, the partnership aims to improve content discoverability for both creators seeking to reach their audiences and viewers looking for specific topics or discussions.
“We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base,” said Rumble founder and CEO Chris Pavlovski. “We are excited that Perplexity is tapping Rumble’s audience to drive their launch of Comet and also to find new opportunities with their subscription product Perplexity Pro,” he added. “On the product side, we are excited to work with Perplexity and their AI technologies to drive substantial improvements to the discoverability across our platform.”
“Every video platform faces the challenge of connecting viewers with content that matches their interests,” said Dmitry Shevelenko, Chief Business Officer at Perplexity. “Our search technology is designed to understand user intent and surface relevant results efficiently. We’re focused on bringing these capabilities to Rumble’s platform while introducing their community to Comet’s browsing innovations.”
Comet, Perplexity’s AI-powered browser, transforms how users interact with web content by providing contextual assistance and intelligent search capabilities. The browser serves as a personal AI assistant that learns with users and enables deeper engagement with online content across any website.
The collaboration reflects both companies’ focus on technology solutions that enhance user experience in digital media consumption. As video content continues to proliferate across platforms, partnerships like this demonstrate the industry’s movement toward AI-enhanced discovery and engagement tools.
The integration of Perplexity’s search technology into Rumble.com will be rolled out progressively, with the subscription bundle and Comet browser promotion launching in conjunction with the enhanced search capabilities.
ABOUT RUMBLE
Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com .
Contact: [email protected]
ABOUT PERPLEXITY
Perplexity is an AI-powered answer engine that draws from credible sources in real time to accurately answer questions with in-line citations, perform deep research, and more. Founded in 2022, the company’s mission is to serve the world’s curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 150 million questions globally. Perplexity is available in the app store and online at www.perplexity.com
Contact: [email protected]
