Rocky Mountain Chocolate Factory plans to open new locations in California and New Jersey, expanding its retail footprint.
Quiver AI Summary
Rocky Mountain Chocolate Factory Inc. (RMCF) announced the opening of two new retail locations at Palladio Mall in Folsom, California, and Jersey Shore Premium Outlets in Tinton Falls, New Jersey, as part of its strategic expansion. The Folsom store will feature the brand's full range of premium chocolates and a new store design, while the Tinton Falls location aims to serve both local residents and visitors to the Jersey Shore. Both franchises are owned by existing franchisees, Jessica Feurerbach and David Seemer, respectively. Interim CEO Jeff Geygan emphasized the company's commitment to delivering a premium chocolate experience in vibrant communities and underscored RMCF's dedication to expanding its retail presence across the U.S.
Potential Positives
- Expansion into two new retail locations enhances brand visibility and accessibility in key markets, California and New Jersey.
- Partnership with existing franchisees demonstrates confidence in the brand's growth potential and the effectiveness of its franchise model.
- Introduction of updated store designs and packaging may elevate customer experience and attract new clientele.
- Continued inclusion in significant franchise rankings such as Entrepreneur’s Franchise 500® and Franchise Times’ Franchise 400® reflects the company's solid market position and operational success.
Potential Negatives
- Dependence on franchisees for expansion may indicate limited corporate resources or capacity to manage direct company-owned locations.
- Expansion into competitive retail environments like outlet malls raises concerns about achieving sufficient market differentiation and foot traffic.
- The press release lacks specific financial details or projections, which could leave investors questioning the anticipated return on the investments in these new locations.
FAQ
Where are the new Rocky Mountain Chocolate Factory locations opening?
The new locations are opening at Palladio Mall in Folsom, California, and Jersey Shore Premium Outlets in Tinton Falls, New Jersey.
Who owns the new franchise locations?
Jessica Feurerbach will own the Folsom location, while David Seemer will own the Tinton Falls store.
What products will be offered at the new stores?
Both new locations will feature RMCF's premium chocolates, handcrafted selections, gourmet caramel apples, and signature confections.
How many stores does Rocky Mountain Chocolate Factory operate?
RMCF operates over 250 stores across the United States and has several international locations.
What is the mission of Rocky Mountain Chocolate Factory?
RMCF aims to make premium chocolate accessible to a growing audience of chocolate lovers nationwide.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$RMCF Insider Trading Activity
$RMCF insiders have traded $RMCF stock on the open market 3 times in the past 6 months. Of those trades, 3 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $RMCF stock by insiders over the last 6 months:
- VALUE INVESTMENT CORP. GLOBAL has made 2 purchases buying 18,472 shares for an estimated $63,918 and 0 sales.
- JEFFREY RICHART GEYGAN (Interim CEO) purchased 11,072 shares for an estimated $21,356
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$RMCF Hedge Fund Activity
We have seen 3 institutional investors add shares of $RMCF stock to their portfolio, and 12 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS GROUP AG removed 28,834 shares (-18.7%) from their portfolio in Q2 2025, for an estimated $40,655
- VANGUARD GROUP INC removed 28,056 shares (-12.4%) from their portfolio in Q2 2025, for an estimated $39,558
- CITADEL ADVISORS LLC added 18,485 shares (+inf%) to their portfolio in Q2 2025, for an estimated $26,063
- RENAISSANCE TECHNOLOGIES LLC removed 8,876 shares (-2.9%) from their portfolio in Q2 2025, for an estimated $12,515
- GLOBAL VALUE INVESTMENT CORP. removed 8,085 shares (-0.5%) from their portfolio in Q2 2025, for an estimated $11,399
- TOWER RESEARCH CAPITAL LLC (TRC) removed 3,147 shares (-53.0%) from their portfolio in Q2 2025, for an estimated $4,437
- RIDGEWOOD INVESTMENTS LLC removed 2,976 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $4,196
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
DURANGO, Colo., Sept. 22, 2025 (GLOBE NEWSWIRE) -- Rocky Mountain Chocolate Factory Inc. (Nasdaq: RMCF) (the “Company”, “we”, or “RMCF”), America’s Chocolatier™ and a leading franchiser of a premium chocolate and confectionary retail store concept, today announced plans to expand its footprint with two new locations at Palladio Mall in Folsom, California, and the Jersey Shore Premium Outlets ® in Tinton Falls, NJ.
These new stores represent continued progress in RMCF’s strategic expansion, bringing handcrafted chocolates, gourmet caramel apples, and signature confections to two vibrant retail destinations.
Palladio Mall in Folsom, California will offer RMCF’s full assortment of premium chocolates and handcrafted selections, showcasing the brand’s updated store design and packaging. This new store aims to provide customers with a welcoming environment that embodies the excellence and artisanal heritage at the core of the RMCF brand. This is the second franchise that Jessica Feurerbach will own as a complement to her Old Sacramento Rocky Mountain Chocolate Factory store.
On the East Coast, the Company will expand its presence in New Jersey with a new location at the Jersey Shore Premium Outlets ® in Tinton Falls, New Jersey, introducing RMCF’s elevated retail experience to a bustling coastal community. Blending the brand’s refreshed design and packaging with its signature charm, the new location is positioned to serve both year-round residents and seasonal visitors, aiming to become a staple in the heart of the Jersey Shore. The new location will be owned by David Seemer in addition to his nearby Rocky Mountain Chocolate Factory store in Long Branch.
Reflecting on the Company’s expansion, Jeff Geygan, Interim CEO of Rocky Mountain Chocolate Factory, stated, “We are pleased to partner with two current franchisees as we expand our presence in both California and New Jersey. These additions align with our strategic growth objectives and our commitment to delivering a premium chocolate experience in vibrant communities across the country, while supporting excellent operators.”
This franchise expansion underscores RMCF’s dedication to growing its retail footprint and scaling the RMCF brand across the United States. Through these new openings, Rocky Mountain Chocolate Factory reaffirms its mission to make its premium chocolate accessible to a growing audience of chocolate lovers nationwide.
About Rocky Mountain Chocolate Factory, Inc.
R ocky Mountain Chocolate Factory, Inc. is a leading franchiser of a premium chocolate and confectionary retail store concept. As America’s Chocolatier™, the Company has been producing an extensive line of premium chocolates and other confectionery products, including gourmet caramel apples since 1981. Headquartered in Durango, Colorado, Rocky Mountain Chocolate Factory is ranked among Entrepreneur’s Franchise 500 ® for 2025 and Franchise Times’ Franchise 400 ® for 2024. The Company and its franchisees and licensees operate over 250 Rocky Mountain Chocolate stores across the United States, with several international locations. The Company's common stock is listed on the Nasdaq Global Market under the symbol "RMCF."
About Palladio Mall
Palladio Mall in Folsom, California is an Open Air Mall that is the preeminent destination for those seeking a great experience in shopping, dining and entertainment. Retailers include Whole Foods, White House Black Market, Back Wine Bar, Nordstrom Rack, Chicago Fire, Palladio 16 Movie Theaters, Blue Nami Creative Sushi, Red Robin Gourmet Burgers, Kirkland’s, Miosa Bride, Stichic, Windsor, Claire’s, Victoria’s Secret, Pink, Luxe Theater, H & M and more.
About Jersey Shore Premium Outlets ®
The Jersey Shore Premium Outlets ® is conveniently located off the Garden State Parkway at Exit 100B in Tinton Falls, New Jersey. It is a wonderful outdoor center that features 120 stores including adidas, Champion, Coach, J. Crew Factory Store, Kate Spade New York, Michael Kors, Old Navy Outlet, Vineyard Vines and more all at savings of 25%-65% every day. Jersey Shore Premium Outlets serves the nearby communities of Belmar, Manasquan, Red Bank, and Wall Township.
Investor Contact
Sean Mansouri, CFA
Elevate IR
720-330-2829
[email protected]
