We have received text from H.R. 10146: AI Advertising Disclosure Act. This bill was received on 2026-08-24, and currently has 1 cosponsor.
Here is a short summary of the bill:
This bill would require certain public-facing AI tools to clearly disclose when they are showing sponsored content —that is, AI-generated responses influenced by a commercial arrangement with a third party.
What kinds of AI tools are covered
The bill applies to covered entities , meaning companies or organizations that operate consumer-facing AI tools with more than 50,000 monthly active users. A covered tool includes AI chatbots and AI-powered search features that generate adaptive, conversational, or summary-style responses rather than fixed, prewritten answers.
When disclosure would be required
A covered entity would have to disclose when an AI response:
- mentions, recommends, or promotes a product, service, or entity because of a commercial arrangement;
- shows a brand-specific ranking, mention, or omission that is influenced by such an arrangement, even if the user did not ask for a product recommendation;
- is generated using prompts, retrieval sources, or fine-tuning data supplied or funded by a third party under a commercial arrangement; or
- contains an affiliate link or referral code.
How the disclosure would have to appear
The disclosure would have to be clear and easy to see, in plain language, and shown before or at the same time as the relevant content. It would need to explain the type of relationship involved, such as a paid promotion, sponsorship, or affiliate partnership. The disclosure would also have to remain attached if the conversation is saved, exported, or shared. The bill also sets similar visibility rules for voice-based AI tools, requiring disclosures to be spoken in a way that is not deliberately muted or less noticeable.
Practices the bill would prohibit
The bill would bar covered entities from allowing their AI tools to:
- deny that they are AI or deny having a commercial relationship when directly asked;
- use design choices that hide or downplay required disclosures; or
- present sponsored content as if it were purely the result of neutral, organic AI reasoning when it is not.
Recordkeeping and user access
Covered entities would have to keep an internal, real-time registry of third-party commercial arrangements that affect AI-generated content. They would also have to let users ask, during a session or conversation, whether any response they received was influenced by a commercial arrangement.
Enforcement and penalties
The Federal Trade Commission would be responsible for enforcing the law. Violations would be treated as unfair or deceptive acts or practices under the FTC Act. The FTC would also have authority to issue regulations within 180 days after enactment, and then every three years afterward.
State attorneys general would also be able to bring civil actions on behalf of residents to stop violations, enforce compliance, and seek damages or other relief, subject to notice requirements and certain limits if a federal case is already pending.
The bill would also create a private right of action. A person harmed by a violation could sue to stop it, recover actual monetary losses, or recover up to $1,000 per violation, whichever is greater. If the violation was willful or knowing, a court could increase damages up to three times that amount. Winning plaintiffs would also be entitled to costs and reasonable attorney’s fees. Claims would generally have to be filed within two years of discovering the violation.
Other key points
The bill defines sponsored content broadly, covering AI responses that promote a specific product, service, or entity when that content is produced in whole or in part because of a commercial arrangement. It would not limit other federal or state consumer protection authority, and it would not preempt state laws that provide stronger consumer protections. The law would take effect 12 months after enactment.
Relevant Companies
- GOOGL / GOOG - Alphabet could be affected through AI search and assistant products that may display sponsored or commercially influenced generated answers.
- MSFT - Microsoft could be affected through AI chatbot and search products that generate responses influenced by commercial arrangements.
- META - Meta could be affected if its consumer-facing AI tools include sponsored or commercially influenced responses.
- AMZN - Amazon could be affected if its AI assistants or shopping tools generate product recommendations tied to commercial arrangements.
- DUOL - Duolingo could be affected if any AI features shown to users include sponsored recommendations or affiliate-linked content.
Representative Seth Magaziner Bill Proposals
Here are some bills which have recently been proposed by Representative Seth Magaziner:
- H.R.10146: AI Advertising Disclosure Act
- H.R.9358: Improving the Lives of the American People Act
- H.R.8518: Domenic and Ed’s Law
- H.R.8517: Clean Energy Workforce Act
- H.R.7436: Department of Homeland Security Intelligence and Analysis Training Act
- H.R.7435: DHS Intelligence Transparency and Oversight Program Office and Ombuds Act
You can track bills proposed by Representative Seth Magaziner on Quiver Quantitative's politician page for Magaziner.
Representative Seth Magaziner Net Worth
Quiver Quantitative estimates that Representative Seth Magaziner is worth $1.2M, as of August 25th, 2026. This is the 324th highest net worth in Congress, per our live estimates.
Magaziner has approximately $157.6K invested in publicly traded assets which Quiver is able to track live.
You can track Representative Seth Magaziner's net worth on Quiver Quantitative's politician page for Magaziner.
Representative Seth Magaziner Stock Trading
We have data on up to $50.0K of trades from Representative Seth Magaziner, which we parsed from STOCK Act filings.
You can track Representative Seth Magaziner's stock trading on Quiver Quantitative's politician page for Magaziner.
2026 Rhode Island's 2nd Congressional District Election
There has been approximately $4,700,659 of spending in Rhode Island's 2nd congressional district elections over the last two years, per our estimates.
The rating for this race is currently "Solid D".
You can track this election on our matchup page for the 2026 Rhode Island's 2nd congressional district election.
This article is not financial advice. See Quiver Quantitative's disclaimers for more information.
