Rackspace Technology collaborates with Dealer eProcess to enhance digital capabilities on Google Cloud, improving customer experiences for automotive dealerships.
Quiver AI Summary
Rackspace Technology has partnered with Dealer eProcess (DEP), a leading automotive digital agency, to enhance its digital capabilities and customer experiences using Google Cloud. Founded in 2006, DEP offers high-converting websites and digital marketing strategies for automotive dealerships, boasting a 99% satisfaction rating. To support its rapid growth and expanding customer base, especially through partnerships with OEMs, DEP needed a scalable infrastructure solution. Rackspace provided a collaborative approach, helping DEP migrate from a private cloud to Google Cloud, utilizing various services for efficiency and performance. This new infrastructure enables DEP to rapidly onboard new customers and manage data traffic effectively. DEP plans to continue its partnership with Rackspace to drive further innovation and scalability in its operations.
Potential Positives
- Rackspace Technology's partnership with Dealer eProcess highlights its capability in delivering robust cloud solutions tailored for high-demand environments, showcasing its expertise in cloud technology.
- The use of advanced Google Cloud services, such as managed instance groups and automated updates, demonstrates Rackspace's commitment to providing scalable and efficient solutions to meet customer needs.
- This collaboration positions Rackspace as a critical partner for Dealer eProcess, particularly as it plans to scale quickly and efficiently in response to growth and customer demand.
- The continued partnership indicates Rackspace's potential for future growth and innovation within the thriving automotive digital marketing industry.
Potential Negatives
- Dependent on Partnership: The reliance on Dealer eProcess for growth could signal potential vulnerabilities if this relationship does not yield the expected results.
- Lack of Originality: Emphasizing partnership with a single client may suggest a lack of diversity in Rackspace's customer base, raising concerns about business instability.
- Limited Self-Described Expertise: The press release indicates that Rackspace's Elastic Engineering team provides essential support, possibly highlighting a gap in Rackspace's internal capacity to manage Google Cloud efficiently on their own.
FAQ
What is the partnership between Rackspace and Dealer eProcess about?
The partnership aims to scale digital capabilities and enhance customer experiences using Google Cloud solutions.
What services does Dealer eProcess provide?
Dealer eProcess offers high-converting websites, digital advertising strategies, and exceptional customer service for automotive dealerships.
How does Rackspace support Dealer eProcess's infrastructure needs?
Rackspace provides guidance and technical support to build a cloud solution on Google Cloud, enhancing scalability and efficiency.
What is DEP's flagship product?
DEP's flagship product, Everest, supports dealership websites and manages millions of visitors with a modernized cloud infrastructure.
What benefits does Google Cloud offer to Dealer eProcess?
Google Cloud provides flexibility, scalability, and the ability to manage high traffic and data volumes effectively.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$RXT Insider Trading Activity
$RXT insiders have traded $RXT stock on the open market 14 times in the past 6 months. Of those trades, 1 have been purchases and 13 have been sales.
Here’s a breakdown of recent trading of $RXT stock by insiders over the last 6 months:
- AMAR MALETIRA (Chief Executive Officer) has made 0 purchases and 5 sales selling 366,905 shares for an estimated $882,190.
- DHARMENDRA KUMAR SINHA (EVP, President, Public Cloud) has made 0 purchases and 2 sales selling 111,905 shares for an estimated $295,749.
- SRINI KOUSHIK (President, Technology) has made 0 purchases and 3 sales selling 35,238 shares for an estimated $90,874.
- BRIAN LILLIE (EVP, President Private Cloud) sold 20,165 shares for an estimated $51,219
- ANTHONY C. ROBERTS purchased 19,455 shares for an estimated $50,583
- MARK A. MARINO (Chief Financial Officer) sold 14,458 shares for an estimated $33,831
- KELLIE TEAL-GUESS (Chief Human Resources Officer) sold 6,993 shares for an estimated $17,762
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$RXT Hedge Fund Activity
We have seen 51 institutional investors add shares of $RXT stock to their portfolio, and 38 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- LEGAL & GENERAL GROUP PLC removed 7,843,252 shares (-99.9%) from their portfolio in Q3 2024, for an estimated $19,215,967
- MACKENZIE FINANCIAL CORP removed 1,160,726 shares (-16.6%) from their portfolio in Q3 2024, for an estimated $2,843,778
- CASTLEKNIGHT MANAGEMENT LP added 966,048 shares (+35.7%) to their portfolio in Q3 2024, for an estimated $2,366,817
- UBS GROUP AG removed 605,978 shares (-94.1%) from their portfolio in Q3 2024, for an estimated $1,484,646
- GOLDMAN SACHS GROUP INC added 483,255 shares (+146.1%) to their portfolio in Q3 2024, for an estimated $1,183,974
- JACOBS LEVY EQUITY MANAGEMENT, INC added 474,299 shares (+139.4%) to their portfolio in Q3 2024, for an estimated $1,162,032
- VANGUARD GROUP INC added 359,844 shares (+8.2%) to their portfolio in Q3 2024, for an estimated $881,617
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Full Release
SAN ANTONIO, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Rackspace Technology ® (NASDAQ: RXT) , a leading hybrid, multicloud, and AI technology solutions company, today announced working with Dealer eProcess (DEP) to scale digital capabilities and enhance customer experiences on Google Cloud.
DEP was founded in 2006 in Lisle, Illinois, and is the leading automotive digital agency. DEP specializes in delivering high-converting websites, digital advertising strategies, and exceptional customer service to automotive dealerships. With a 99% satisfaction rating, DEP is a recognized leader in the automotive digital marketing industry, enhancing dealership customer experiences and driving vehicle sales through advanced online tools and 24/7 support.
DEP’s flagship product, Everest, supports dealership websites and manages millions of visitors monthly with a modernized cloud infrastructure. The AI-powered platform integrates websites, marketing, retail, and essential tools to drive lead generation and sales growth. The platform’s AI engine, Sherpa, delivers real-time personalized experiences, adapting to user behavior without requiring logins or pre-existing data.
DEP experienced rapid growth and needed to scale its infrastructure to support its expanding customer base of thousands of retailers across North America and parts of Europe. DEP’s expansion through OEM (Original Equipment Manufacturer) partnerships highlighted the need for a more robust infrastructure solution.
“We have both organic growth and growth through OEM partnerships,” said Jim Bodine, CIO at Dealer eProcess. “When we onboard with an OEM, it can mean adding hundreds of websites simultaneously, so we need the ability to grow rapidly to support rapid deployment and efficiently scale resources while managing the high volume of data and traffic integral to its operations.”
Rackspace recommended a collaborative approach to build a comprehensive cloud solution on Google Cloud, with the Rackspace Elastic Engineering team providing guidance and support as DEP set up its initial environment.
Together, the teams developed a production-ready Google Cloud architecture, implemented infrastructure as Code (IaC) hosted on GitHub, and established a deployment pipeline using GitHub Actions. The new solution leverages several Google Cloud services, including managed instance groups (MIGs) for flexible and scalable compute workloads. MIGs offer high availability through automatic VM repair, application-based auto-healing, scalability to meet changing demands, and support for automated updates and stateful workloads.
In addition, the Google solution incorporates:
- Filestore for high-performance file storage
- Memorystore for in-memory data storage
- Cloud SQL for managed relational databases
- Cloud Load Balancing for traffic distribution
The Rackspace team also supported DEP’s modernization of its image build process, contributing to increased automation and efficiency. This increase in efficiency allows them to be prepared to onboard new websites quickly.
With the support of Rackspace, Dealer eProcess’s migration from a private cloud to Google Cloud provided the flexibility and scalability needed to transform its operations and capabilities. The new infrastructure allows DEP to rapidly spin up instances so that the company can quickly respond to changes in demand, deploy resources efficiently, and scale its services to manage traffic spikes and growth.
The enhanced ability to onboard new customers quickly supports DEP’s growth strategy and maximizes the impact of its cloud solution. The scalability of the Google Cloud solution enabled DEP to manage massive volumes of traffic and data. DEP plans to continue its partnership with Rackspace Technology to drive further innovation and growth.
“We look forward to continuing our collaboration with Rackspace Elastic Engineering as we expand our data center environment and advance our technology stack. The Rackspace Elastic Engineering team are my Google Cloud Platform experts. They can quickly do things in Google Cloud when I don’t have time. They’re basically part of my team, and they are essential,” added Bodine.
Click here to read the full Dealer eProcess case study.
About Rackspace Technology
Rackspace Technology
is a leading end-to-end, hybrid, multicloud, and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Media Contact: Natalie Silva, [email protected]
