Planet Fitness shares climb as investors rebound into an oversold stock

Planet Fitness (PLNT) is up 4.1% today. Here is some analysis on what might have caused this price movement.

Analysis: The move appears tied to a rebound after a sharp late-September selloff, helped by constructive analyst commentary that framed the decline as overdone and pointed to improving confidence in the company’s fundamentals. This could also be because investors are revisiting Planet Fitness after recent management meetings highlighted marketing, membership trends, pricing, and franchisee health as areas that management believes are fixable.

Details:

PLNT had fallen steeply in the prior week, including a large drop on September 22, leaving the shares near multi-year lows before today’s bounce.

A recent analyst note described the selloff as a tactical opportunity and kept a bullish rating, arguing that fears around subscription-model disruption may have pushed the stock down too far.

Management discussions with analysts in mid-September were described as incrementally positive, with attention on member additions, marketing strategy, pricing, competition, and franchisee conditions.

Planet Fitness’ most recent quarterly report in August showed revenue growth, same-club sales growth, and a sizable share repurchase, which may have supported bargain buying despite the company’s earlier guidance reset.

Sources:

Planet Fitness, SEC, Investing.com, Fidelity

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$PLNT Insider Trading Activity

$PLNT insiders have traded $PLNT stock on the open market 4 times in the past 6 months. Of those trades, 3 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $PLNT stock by insiders over the last 6 months:

STEPHEN JR SPINELLI purchased 10,000 shares for an estimated $492,800
WILLIAM BODE (Chief Operating Officer) sold 7,000 shares for an estimated $358,540
COLLEEN KEATING (Chief Executive Officer) purchased 5,000 shares for an estimated $247,700
CHRISTOPHER TANCO purchased 2,328 shares for an estimated $119,259

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$PLNT Hedge Fund Activity

We have seen 227 institutional investors add shares of $PLNT stock to their portfolio, and 226 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

T. ROWE PRICE INVESTMENT MANAGEMENT, INC. added 3,432,865 shares (+70.1%) to their portfolio in Q2 2026, for an estimated $179,092,567
PRICE T ROWE ASSOCIATES INC /MD/ removed 2,792,072 shares (-96.4%) from their portfolio in Q2 2026, for an estimated $145,662,396
CORVEX MANAGEMENT LP added 1,893,738 shares (+inf%) to their portfolio in Q2 2026, for an estimated $98,796,311
NINETY ONE UK LTD removed 1,776,287 shares (-63.1%) from their portfolio in Q2 2026, for an estimated $92,668,892
BLACKROCK, INC. removed 1,561,318 shares (-15.8%) from their portfolio in Q2 2026, for an estimated $81,453,960
MILLENNIUM MANAGEMENT LLC added 1,496,681 shares (+496.6%) to their portfolio in Q2 2026, for an estimated $78,081,847
AQR CAPITAL MANAGEMENT LLC added 1,482,920 shares (+128.1%) to their portfolio in Q2 2026, for an estimated $77,363,936

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$PLNT Analyst Ratings

Wall Street analysts have issued reports on $PLNT in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

TD Cowen issued a "Buy" rating on 04/29/2026

To track analyst ratings and price targets for $PLNT, check out Quiver Quantitative's $PLNT forecast page.

$PLNT Price Targets

Multiple analysts have issued price targets for $PLNT recently. We have seen 13 analysts offer price targets for $PLNT in the last 6 months, with a median target of $65.0.

Here are some recent targets:

Rahul Krotthapalli from JP Morgan set a target price of $62.0 on 07/09/2026
George Kelly from Roth Capital set a target price of $64.0 on 05/20/2026
Arpine Kocharyan from UBS set a target price of $79.0 on 05/15/2026
Rafe Jadrosich from B of A Securities set a target price of $59.0 on 05/08/2026
Simeon Siegel from Guggenheim set a target price of $95.0 on 05/08/2026
Anthony Bonadio from Wells Fargo set a target price of $65.0 on 05/08/2026
Noah Zatzkin from Keybanc set a target price of $65.0 on 05/08/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.