Obagi Medical launches two new lip treatments, enhancing skincare with a targeted rejuvenation and protection protocol.
Quiver AI Summary
Obagi Medical has launched two new lip care products, the Obagi Lip Therapy AHA + PHA Smoothing Micro-Peel and the Obagi Lip Therapy Soothe & Protect Lip Treatment SPF 30, as part of a targeted two-step treatment protocol. This regimen is designed to rejuvenate and protect the delicate skin of the lips by gently resurfacing and hydrating while also providing sun protection. The Micro-Peel utilizes a combination of resurfacing acids and hydrating ingredients for nightly use, while the Lip Treatment offers daily hydration and sun protection with a blend of peptides and vitamins. Consumer testing showed significant improvements in lip texture and hydration within two weeks. The products are now available through professional channels and on Obagi’s website.
Potential Positives
- Obagi Medical has launched two new lip products that represent an innovative expansion in their skincare line, reinforcing their commitment to advanced skin science.
- The launch reflects Obagi's reputation for clinically-backed skincare solutions, potentially strengthening customer trust and brand loyalty.
- Results from consumer perception testing indicate that the new lip products effectively improve lip appearance, which could enhance customer satisfaction and drive sales.
- Obagi Medical is noted as the fastest-growing professional skincare brand in the U.S. in 2024, suggesting strong market performance and consumer demand for their products.
Potential Negatives
- None
FAQ
What are the new products launched by Obagi Medical?
Obagi Medical launched two new lip innovations: Lip Therapy AHA + PHA Smoothing Micro-Peel and Soothe & Protect Lip Treatment SPF 30.
How do the new Obagi lip treatments work?
The treatments work together as a two-step regimen to resurface the lips, restore hydration, and provide sun protection.
What ingredients are in the Lip Therapy Smoothing Micro-Peel?
The Micro-Peel contains Glycolic Acid, Lactic Acid, Gluconolactone, Hyaluronic Acid, and Argan Oil for gentle exfoliation and hydration.
When will the new lip products be available for purchase?
The Lip Therapy products will be available on Obagi.com starting February 3rd, 2026.
What benefits have users reported from the new lip protocol?
Users reported smoother, plumper lips, improved hydration, and reduced fine lines after using the complete protocol.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW YORK, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Obagi Medical (“Obagi”), a leader in advanced skincare innovation, the originator of medical-grade skincare and part of Waldencast plc (NASDAQ: WALD) (“Waldencast” or the “Company”), continues its commitment to advanced skin science with the launch of two new lip innovations designed to work together as a targeted treatment protocol: Obagi Lip Therapy AHA + PHA Smoothing Micro-Peel and Obagi Lip Therapy Soothe & Protect Lip Treatment SPF 30 .
Building on the brand’s legacy of clinically backed solutions for skin health and rejuvenation, the new Lip Therapy protocol brings Obagi’s expertise to one of the most delicate areas of the face. Designed for nightly rejuvenation and daily protection, the two-step regimen gently resurfaces the lips while restoring hydration, improving texture, and defending against environmental stressors, including the sun’s UV rays.
“This exciting new launch reflects Obagi’s long-standing approach to skincare innovation,” said Justin Giouzepis, Chief Marketing Officer. “Thoughtful formulation and clinical validation come together in a dermatologist-tested lip protocol that delivers visible smoothing while remaining gentle enough for everyday use.”
The Lip Therapy AHA + PHA Smoothing Micro-Peel is a gentle no-scrub, chemical exfoliating treatment formulated with 3 resurfacing acids: Glycolic Acid, Lactic Acid, and Gluconolactone to resurface and smooth the delicate lip surface. Hyaluronic Acid, a multi-molecular glycerin system, and Argan Oil help lock in moisture and support a softer, smoother, more youthful-looking appearance. Designed as the first step in the regimen, the Micro-Peel visibly smooths texture and can help enhance the performance of subsequent treatments.
Following resurfacing, Soothe & Protect Lip Treatment SPF 30 delivers daily hydration, comfort, and broad-spectrum sun protection. Formulated with a plumping peptide complex, Calendula, Hyaluronic Acid, and Vitamin E, the treatment visibly smooths fine lines while supporting the lip barrier and protecting against UVA and UVB exposure. Its comforting, replenishing formula makes it ideal for everyday use.
In consumer perception testing, when used as part of the complete protocol, the vast majority of users reported their lips looked and felt smoother, plumper, and more replenished immediately after application, with continued improvements in hydration, fine lines, and overall lip appearance in just two weeks. 1
“Lips are uniquely vulnerable to environmental damage and dehydration, especially following in-office treatments or the application of wrong topical products,” said Dr. Suzan Obagi, Chief Medical Director. “This two-step protocol addresses both rejuvenation and protection, helping patients maintain smoother, healthier-looking lips with clinically thoughtful ingredients they can trust.”
Together, the Lip Therapy AHA + PHA Smoothing Micro-Peel and Soothe & Protect Lip Treatment SPF 30 reinforce Obagi Medical’s philosophy that skin health is a long-term investment, extending targeted, professional-grade care to deliver visible, science-backed results where they matter most.
Lip Therapy AHA + PHA Smoothing Micro-Peel ($55) and Soothe & Protect Lip Treatment SPF 30 ($40) are now available through partnering professional channels. They will be available for customers to purchase on Obagi.com beginning February 3rd
*Consumer perception study results on file. Results may vary.
1. Data on file at Obagi Cosmeceuticals LLC. Results may vary.
2. Among the Top 10 Professional Skin Care Brands in the U.S., According to Kline’s 2024 Global Professional Skin Care Series (China, Europe and the U.S.)
About Obagi Medical
Obagi Medical is an industry-leading, advanced skincare line rooted in research and skin biology, with a legacy of 35+ years of experience. Initially known for its leadership in the treatment of hyperpigmentation with the Obagi Nu-Derm
®
System, Obagi Medical products are designed to address a variety of skin concerns, including premature aging, photodamage, skin discoloration, acne, and sun damage. As the fastest-growing professional skincare brand in the U.S. in 2024,
2
Obagi Medical empowers individuals to achieve healthy, beautiful skin. More information about Obagi Medical is available on the brand's website,
https://www.obagi.com
.
About Waldencast plc
Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. The first step in realizing its vision was the Business Combination. As part of the Waldencast platform, its brands will benefit from the operational scale of a multi-brand platform; the expertise in managing global beauty brands at scale; a balanced portfolio to mitigate category fluctuations; asset light efficiency; and the market responsiveness and speed of entrepreneurial indie brands. For more information please visit: https://ir.waldencast.com.
Media Contact:
[email protected]
Source: Waldencast plc
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/424b9e84-977f-45a5-bb68-c9e06e9d6e29