Comcast ($CMCSA)'s NBCUniversal and Alphabet ($GOOGL)'s YouTube reached a new multi-year agreement that will make Peacock available to U.S. YouTube Premium subscribers beginning in early 2027 while extending Peacock's distribution on YouTube TV. The companies said the partnership represents Peacock's largest wholesale distribution agreement to date, expanding access to its original programming and live sports.
- Peacock will be bundled with YouTube Premium in the U.S., giving eligible subscribers access to Peacock originals, NFL games and NBA coverage beginning in early 2027.
- The companies also renewed their multi-year agreement to continue carrying NBCUniversal television networks on YouTube TV.
- YouTube Premium has more than 125 million global subscribers, while Peacock has approximately 48 million U.S. subscribers.
- Negotiations reportedly began about nine months ago between Comcast Chairman Brian Roberts and YouTube CEO Neal Mohan.
- Recent Comcast lobbying disclosures highlight continued engagement on telecommunications, broadband, media and spectrum policy, while Alphabet lobbying filings show activity on AI, data privacy, competition policy, cloud services and technology regulation relevant to the companies' streaming and digital media businesses.
Relevant Companies
- Comcast ($CMCSA) – The agreement expands Peacock's distribution and extends carriage of NBCUniversal networks on YouTube TV.
- Alphabet ($GOOGL) – YouTube Premium adds Peacock to its subscriber offering while renewing its NBCUniversal programming agreement.
- Netflix ($NFLX) – Another major streaming platform competing for subscriber growth and engagement.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
