MasterCraft's 2026 lineup features innovative technology, an upgraded X24 model, enhanced audio systems, and customizable designs.
Quiver AI Summary
MasterCraft Boat Company announced its 2026 model year lineup, showcasing a diverse array of boats designed for exceptional performance and reliability. The highlight is the all-new X24, which features a reengineered hull, expanded cockpit space, enhanced storage options, and the innovative SoundStage audio system powered by Meridian. New technology includes a keyless digital ignition, a new stern thruster for improved maneuverability, and upgraded lighting features. The lineup also offers customizable designs with fresh color options and improved functionality tailored to enhance the on-water experience. With nearly 60 years of industry leadership, MasterCraft continues to set the standard for premium performance boats, focusing on craftsmanship and innovative designs that enhance the joy of boating. The new models are now available at MasterCraft dealerships worldwide.
Potential Positives
- MasterCraft introduces a completely redesigned X24 model, the first full refresh in nearly a decade, showcasing the company's commitment to innovation and performance.
- The 2026 lineup features advanced technology, including the new SoundStage audio system powered by Meridian, enhancing the on-water audio experience.
- New features such as the keyless digital ignition and a standard stern thruster improve usability and maneuverability, appealing to a broader audience of boaters.
- The diverse lineup caters to various boater needs and lifestyles, solidifying MasterCraft's reputation as a leading brand in the recreational boating industry.
Potential Negatives
- There is no mention of any improvements or innovations related to environmental sustainability, which could be a significant concern for consumers and stakeholders increasingly focused on eco-friendly practices.
FAQ
What are the highlights of MasterCraft's 2026 lineup?
The 2026 lineup features improvements in performance, new technology, enhanced audio systems, and upgraded aesthetics across all models.
What is unique about the new X24 model?
The redesigned X24 includes a reengineered hull for better performance, smarter storage, enhanced audio, and a modernized profile.
What audio system is introduced in the 2026 lineup?
The MasterCraft SoundStage, powered by Meridian, offers immersive, high-fidelity sound, custom-tuned for each model in the lineup.
What new features come with the X24's Power Tower?
The new standard Z9 Power Tower features powered functionality, integrated lighting, and customizable bimini options for enhanced performance and style.
How does MasterCraft prioritize design and performance?
MasterCraft focuses on quality craftsmanship, innovative seating, and superior ride characteristics to ensure an exceptional on-water experience for all users.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MCFT Insider Trading Activity
$MCFT insiders have traded $MCFT stock on the open market 9 times in the past 6 months. Of those trades, 9 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $MCFT stock by insiders over the last 6 months:
- FUND, L.P. FORAGER has made 9 purchases buying 105,280 shares for an estimated $1,701,804 and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MCFT Hedge Fund Activity
We have seen 48 institutional investors add shares of $MCFT stock to their portfolio, and 49 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- GRATIA CAPITAL, LLC added 230,000 shares (+inf%) to their portfolio in Q2 2025, for an estimated $4,273,400
- JACOBS LEVY EQUITY MANAGEMENT, INC removed 131,788 shares (-85.7%) from their portfolio in Q2 2025, for an estimated $2,448,621
- MORGAN STANLEY removed 116,431 shares (-67.8%) from their portfolio in Q2 2025, for an estimated $2,163,287
- CORIENT PRIVATE WEALTH LLC added 111,152 shares (+inf%) to their portfolio in Q2 2025, for an estimated $2,065,204
- FORAGER CAPITAL MANAGEMENT, LLC added 105,280 shares (+6.2%) to their portfolio in Q2 2025, for an estimated $1,956,102
- ROYCE & ASSOCIATES LP added 85,447 shares (+58.9%) to their portfolio in Q2 2025, for an estimated $1,587,605
- BLACKROCK, INC. removed 80,843 shares (-6.4%) from their portfolio in Q2 2025, for an estimated $1,502,062
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MCFT Analyst Ratings
Wall Street analysts have issued reports on $MCFT in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Raymond James issued a "Outperform" rating on 08/28/2025
To track analyst ratings and price targets for $MCFT, check out Quiver Quantitative's $MCFT forecast page.
$MCFT Price Targets
Multiple analysts have issued price targets for $MCFT recently. We have seen 4 analysts offer price targets for $MCFT in the last 6 months, with a median target of $23.5.
Here are some recent targets:
- Anna Glaessgen from B. Riley Securities set a target price of $23.0 on 08/28/2025
- Craig Kennison from Baird set a target price of $24.0 on 08/28/2025
- Joseph Altobello from Raymond James set a target price of $25.0 on 08/28/2025
- Michael Swartz from Truist Securities set a target price of $17.0 on 05/08/2025
Full Release
From Perfect Waves to Endless Possibilities, MasterCraft’s 2026 Lineup Offers Class-Leading Performance, Unmatched Craftsmanship, and Proven Reliability
2026 Lineup Introduces Convenient Smart Features, New Stern Thruster, Intuitive Software, and an All-New Audio System – MasterCraft SoundStage
New X24 Features a Sophisticated New Profile, Reengineered Hull, Expanded Cockpit, Smarter Storage, Enhanced Audio, and All-New Standard Z9 Power Tower With Powered Functionality
VONORE, Tenn., Oct. 01, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company , a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world's best-selling towboat brand, today announced its 2026 model year lineup and an all-new, completely redesigned X24. Built for unforgettable moments, the 2026 MasterCraft lineup offers class-leading performance, unmatched craftsmanship, and proven reliability.
“For nearly 60 years, MasterCraft has led the industry – pioneering performance, driving innovation, and creating lifelong memories,” said Krista Schipner, MasterCraft’s Vice President of Marketing. “Today, we’re excited to raise the bar with the industry’s most diverse lineup. From fresh new colors to intuitive technology and performance upgrades, every detail in every MasterCraft model is thoughtfully crafted to deliver experiences that turn every day on the water into an unforgettable memory.”
With a diverse lineup, including NXT, XT, X, and XStar, and an intuitive design center that offers endless personalization, MasterCraft delivers a range of models to suit every boater’s needs and lifestyle – all without sacrificing performance. From NXT to XStar, each MasterCraft is handcrafted with relentless precision and rigorously tested to ensure every detail elevates the experience, allowing boaters to focus on friends, family, and making memories.
New 2026 Highlights
MasterCraft’s 2026 lineup builds upon its legacy of innovation with features that introduce new technology, enhanced functionality, and add stylish design across every model.
SoundStage Audio Powered by Meridian
MasterCraft debuts a completely reimagined audio experience, delivering a more rich sound, refined acoustics, and concert-level clarity. Custom-tuned for each model to maximize clarity, directionality, and depth – immersive audio is now a hallmark of every MasterCraft boat.
Keyless Digital Ignition
A new touchscreen-enabled start/stop sequence modernizes the helm, adds enhanced security with “Sleep” and “Away” modes, and eliminates the need for a traditional key.
New Stern Thruster
Developed in partnership with Ilmor, the all-new stern thruster is standard on XStar and available as an upgrade on X and XT models. The new stern thruster offers easy maneuverability, eliminates the need for an additional battery, and delivers seamless integration with telematics for visibility and diagnostics.
Enhanced Lighting
All 2026 MasterCraft models now feature enhanced courtesy lighting with expanded zones. NXT gains full RGB lighting standard, while XT models add new storage-area LEDs for improved visibility and aesthetic.
Functional Upgrades
Thoughtful touches include an optional valuables drawer on XT models, upgraded onboard battery charger ports, higher-output alternators (6.2L & 6.2L SC engines), updated volume knobs, and new rear entry “Raccoon Door” access on mooring covers.
Cosmetic Refreshes
New gel and flake colors are now available to the entire fleet (Sierra Dune, Solstice, Granite Flake, Sapphire Blue Flake, Viridian Flake, and Golden Hour Flake) plus new vinyl and flooring options keep the lineup modern and customizable. Updated tower color options for Z6 and Z8 towers, plus new white M80 speaker cans expand personalization even further.
2026 X24
The completely redesigned X24 headlines MasterCraft’s 2026 lineup, marking the first full refresh of this renowned model in nearly a decade. Every detail was reengineered to enhance power, precision, and presence.
Reengineered Hull
Built from the hull up, the X24’s redesigned running surface refines wake and wave performance for all skill levels while delivering improved handling and efficiency.
Expanded Cockpit & Smarter Storage
Increased cockpit space and reimagined storage solutions make it easier than ever to bring friends, family, and gear along without compromise. The X24 features all-new transom storage that is equipped to hold up to two boards per side with a removable and modular board bag storage system.
SoundStage Audio Powered by Meridian
Standard on X24, the new MasterCraft SoundStage system transforms the on-water experience with immersive, high-fidelity sound throughout the boat. The X24 also has an optional transom audio system, MAAX (MasterCraft Aft Audio Experience) that takes the audio for surfers to the next level.
All-New Standard Z9 Power Tower
A striking new design that balances strength with style, offering powered functionality as standard equipment, integrated lighting, and multiple finishes. A heritage or premium bimini can be selected to further customize the Z9 tower.
Modernized Profile
With a bold new silhouette and refined interior lines, the X24 commands attention both on the water and at the dock.
MasterCraft is driven by a mission to deliver industry-leading quality, uncompromising comfort, and precision craftsmanship in every model. From hull to helm, each boat is engineered with meticulous attention to detail, ensuring durability and performance that exceed industry-standards. Designed with the driver, rider, and passenger in mind, MasterCraft prioritizes on-water comfort through innovative seating, intuitive controls, and superior ride characteristics. Above all, the brand is renowned for its unmatched wave and wake performance, consistently pushing the boundaries to provide the perfect pull for wakeboarders, wakesurfers, and skiers alike—setting the standard for excellence on the water.
The 2026 MasterCraft lineup is now available at all MasterCraft dealerships globally. For more information, visit www.MasterCraft.com and follow along on Instagram , YouTube , X , and Facebook .
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit
Investors.MasterCraft.com
,
www.MasterCraft.com
,
www.CrestPontoonBoats.com
, and
www.BalisePontoonBoats.com
Media Contact:
Kim Ramos
The Brand Amp
[email protected]
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a3ed3351-7ca3-4f15-952b-0bf1f26f2304
https://www.globenewswire.com/NewsRoom/AttachmentNg/f2e91a9e-e01d-499e-995c-ec3965992b14
https://www.globenewswire.com/NewsRoom/AttachmentNg/4823e345-5c57-4c8a-977b-68176bda6e98
https://www.globenewswire.com/NewsRoom/AttachmentNg/04a7dc24-c36f-495f-ade6-f9c08b184fab
