JAKKS Pacific unveiled prototypes from its new Anime Division at Licensing Expo, featuring hololive production merchandise.
Quiver AI Summary
JAKKS Pacific, Inc. has launched its new Anime Division at the Licensing Expo in Las Vegas, showcasing prototypes centered on the popular VTuber brand hololive production. The lineup includes keychains, plush dolls, and mini figures, marking a significant expansion for JAKKS, which aims to tap into the booming global anime market projected to grow to $49.6 billion by 2031. This initiative, developed over two years, is part of JAKKS' largest strategic expansion in its 30-year history, focusing on partnerships with major industry players and digital creators. The company reported its highest profitability in 15 years in 2025, and plans to release products from the Anime Division globally in early 2027. JAKKS Pacific has a long history of successful collaborations with leading entertainment brands and aims to leverage this experience in the anime sector.
Potential Positives
- JAKKS Pacific has launched its new Anime Division at Licensing Expo Las Vegas, showcasing its initial product prototypes, signaling its entry into a rapidly growing market.
- The company reports its strongest profitability in over a decade, with gross margins of 32.4% in 2025, highlighting financial stability as it expands into the anime sector.
- The new division is part of a strategic expansion aimed at capturing a significant share of the projected growth in the global anime market, expected to reach $49.6 billion by 2031.
- The initiative includes partnerships with major industry players and digital creators, enhancing JAKKS' brand positioning and future product offerings in the competitive anime merchandise landscape.
Potential Negatives
- The announcement of the new Anime Division comes with high expectations, and any failure to meet these expectations upon product launch in early 2027 could significantly impact the company's reputation and financial performance.
- The significant investment and two-year development period suggest that if the division does not quickly gain traction in the competitive anime market, JAKKS Pacific may face challenges in justifying the resources allocated to this strategic expansion.
- The focus on expanding into the anime market, which is currently growing rapidly, means that the company is also taking on increased risk; any downturn in this segment could adversely affect overall company performance due to reliance on a single market's success.
FAQ
What is JAKKS Pacific's new Anime Division?
JAKKS Pacific's Anime Division focuses on creating toys and collectibles tied to popular anime and digital entertainment properties.
When will products from the Anime Division be available?
Products from the Anime Division are expected to launch globally in early 2027.
What brands are featured in the initial product lineup?
The initial lineup features products based on hololive production, a globally recognized VTuber entertainment brand.
Why is JAKKS expanding into anime merchandise?
JAKKS is expanding into anime to capitalize on the rapidly growing global market for anime and related consumer products.
How has JAKKS Pacific performed financially recently?
JAKKS Pacific reported its strongest profitability in over a decade, with gross margins reaching 32.4% in 2025.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$JAKK Revenue
$JAKK had revenues of $106.7M in Q1 2026. This is a decrease of -5.81% from the same period in the prior year.
You can track JAKK financials on Quiver Quantitative's JAKK stock page.
You can access data on JAKK stock through the Quiver Quantitative API.
$JAKK Hedge Fund Activity
We have seen 53 institutional investors add shares of $JAKK stock to their portfolio, and 77 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- DONALD SMITH & CO., INC. added 220,381 shares (+inf%) to their portfolio in Q1 2026, for an estimated $4,389,989
- GATE CITY CAPITAL MANAGEMENT, LLC added 184,397 shares (+23.6%) to their portfolio in Q1 2026, for an estimated $3,673,188
- GRATIA CAPITAL, LLC removed 179,520 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $3,576,038
- MILLENNIUM MANAGEMENT LLC removed 73,949 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $1,248,259
- MARSHALL WACE, LLP added 70,551 shares (+inf%) to their portfolio in Q1 2026, for an estimated $1,405,375
- CROWN ADVISORS MANAGEMENT, INC. removed 60,000 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $1,012,799
- GABELLI FUNDS LLC added 59,473 shares (+46.1%) to their portfolio in Q1 2026, for an estimated $1,184,702
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$JAKK Analyst Ratings
Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Small Cap Consumer Research issued a "Buy" rating on 12/16/2025
To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.
Full Release
SANTA MONICA, Calif., May 19, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc . (NASDAQ: JAKK) has debuted the first prototypes from its new Anime Division at Licensing Expo Las Vegas. The initial lineup centers on hololive production , the globally recognized VTuber entertainment brand, and includes keychains, jumbo plush dolls and mini figures in several varieties, all on display at hololive production booth throughout the show.
The prototype reveal marks the first public showcase from JAKKS' Anime Division. The company's most ambitious strategic expansion in its 30-year history, launched earlier this year to capitalize on the rapidly growing global market for anime, manga, and digital creator culture.
Developed over the course of more than two years, the new division establishes a large-scale platform to create toys, collectibles and consumer products tied to leading anime and digital entertainment properties. Products from the division are expected to begin launching globally in early 2027.
The initiative includes nearly a dozen partnerships with major industry players, as well as collaborations with multiple digital creators and personalities.
The new division comes as JAKKS Pacific reports its strongest profitability in more than a decade. The company’s gross margins in 2025 reached 32.4%, the company’s highest level in 15 years.
“Anime has evolved into one of the most influential global entertainment ecosystems, spanning streaming, gaming, merchandise and creator culture,” said Stephen G. Berman, CEO of JAKKS Pacific. “We have invested significant time building the right partnerships and infrastructure to enter this market in a meaningful way. Our goal is to leverage JAKKS’ decades of licensing and product development expertise to create a platform that drives long-term growth.”
The strategic expansion targets one of the fastest-growing segments in global entertainment. The worldwide anime market is projected to grow from $27.1 billion in 2025 to $49.6 billion by 2031, according to research from Mordor Intelligence .
Consumer engagement is also expanding rapidly among younger audiences. Approximately 50% of Gen Z viewers watch anime weekly, compared with 24% of Generation X. Merchandise spending is also significant, with roughly 28% of global anime viewers spending more than $200 on anime-related products in the past year, while one in 10 spent more than $500.
International demand is accelerating as well. Markets outside Japan now account for more than 56% of the global anime industry’s total value, surpassing Japan’s domestic market for the first time.
For JAKKS Pacific, the expansion represents a natural evolution of a business built around turning entertainment brands into consumer products. Since its founding in 1995, the company has grown through more than 30 acquisitions and hundreds of licensing agreements with leading entertainment companies including The Walt Disney Company, Nintendo, SEGA and WWE.
More information about the division is available at www.jakks.com/anime/ .
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at
www.jakks.com
and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).
Media Contact:
Danielle Bramley, SPM Communications
[email protected]
214-379-7000
