JAKKS Pacific Unveils Exciting New Super Mario Product Line for Fall 2025

JAKKS Pacific announces new Super Mario toys and figures releasing this fall, including exclusive offerings at Costco and Target.

Quiver AI Summary

JAKKS Pacific, Inc. announced the launch of its new Super Mario products set to hit stores this fall, coinciding with the holiday season. Highlighted products include the Super Mario Big Bad Bowser figure, available exclusively at Costco for $69.99, featuring a light-up effect, articulation, and sounds. A Princess Peach figure will also be available for $39.99, along with new 2.5-inch scale playsets and figures priced at $19.99 and $4.99 respectively, including popular characters like Raccoon Mario and Baby Daisy. Additionally, Target shoppers can find a special Donkey Kong 4-pack. JAKKS Pacific continues its long-standing partnership with Nintendo to deliver toys and collectibles that cater to fans of the Super Mario franchise.

Potential Positives

JAKKS Pacific is launching highly anticipated Super Mario products in time for the holiday shopping season, tapping into seasonal sales opportunities.
The exclusive release of the Super Mario Big Bad Bowser figure at Costco showcases a strong partnership with retailers and targeted marketing strategies.
The diverse product range, including new figures, playsets, and dioramas, caters to fans of all ages, enhancing the company's appeal and potential market reach.
The ongoing collaboration with Nintendo reinforces JAKKS Pacific's commitment to delivering high-quality, licensed products for dedicated fanbases.

Potential Negatives

Limited availability of the highly anticipated Super Mario Big Bad Bowser figure exclusively at Costco may restrict access for some consumers.
High price point of the Big Bad Bowser figure at $69.99 could deter potential buyers, impacting sales volume.

FAQ

What new Super Mario toys are being released by JAKKS Pacific?

JAKKS Pacific is releasing a variety of Super Mario products including figures, playsets, and toys this fall.

Where can I buy the Big Bad Bowser figure?

The Big Bad Bowser figure is exclusively available at Costco for $69.99.

When will the Yours Truly, Princess Peach figure be available?

The Yours Truly, Princess Peach figure will be available at major retailers late fall for $39.99.

What are the prices of the new 2.5-inch Super Mario playsets?

The Spinning Spirit House Playset and Diorama will be priced at $19.99 each.

What other Super Mario figures can I expect this fall?

Fans can expect 2.5-inch figures like Raccoon Mario and Baby Daisy for $4.99 each at major retailers.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$JAKK Insider Trading Activity

$JAKK insiders have traded $JAKK stock on the open market 3 times in the past 6 months. Of those trades, 0 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $JAKK stock by insiders over the last 6 months:

STEPHEN G BERMAN (Chairman, CEO, and Secretary) has made 0 purchases and 3 sales selling 115,000 shares for an estimated $2,572,600.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$JAKK Hedge Fund Activity

We have seen 73 institutional investors add shares of $JAKK stock to their portfolio, and 43 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

GRATIA CAPITAL, LLC added 149,970 shares (+inf%) to their portfolio in Q2 2025, for an estimated $3,116,376
MARSHALL WACE, LLP removed 129,525 shares (-91.7%) from their portfolio in Q2 2025, for an estimated $2,691,529
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC removed 119,159 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $2,476,124
NUVEEN, LLC added 110,300 shares (+381.3%) to their portfolio in Q2 2025, for an estimated $2,292,034
MONIMUS CAPITAL MANAGEMENT, LP removed 107,143 shares (-45.8%) from their portfolio in Q2 2025, for an estimated $2,226,431
BLACKROCK, INC. added 72,552 shares (+12.4%) to their portfolio in Q2 2025, for an estimated $1,507,630
PACIFIC RIDGE CAPITAL PARTNERS, LLC added 60,223 shares (+22.1%) to their portfolio in Q2 2025, for an estimated $1,251,433

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$JAKK Analyst Ratings

Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Small Cap Consumer Research issued a "Buy" rating on 09/30/2025

To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.

$JAKK Price Targets

Multiple analysts have issued price targets for $JAKK recently. We have seen 2 analysts offer price targets for $JAKK in the last 6 months, with a median target of $35.0.

Here are some recent targets:

Eric M Beder from Small Cap Consumer Research set a target price of $30.0 on 09/30/2025

Full Release

SANTA MONICA, Calif., Oct. 01, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the release of its highly anticipated Super Mario products hitting stores this fall, just in time for the holiday shopping season. With a wide range of offerings, from all-new toys, playsets, figures and more, JAKKS Pacific is ensuring that there’s something for every Super Mario fan this year.

The sought-after Super Mario Big Bad Bowser recently launched exclusively at Costco, a must-have for kids and collectors alike. Standing at a towering 12-inches tall, the iconic figure features a “fire breathing” light effect from his mouth, 13 points of articulation, and 15+ iconic sounds and music. Big Bad Bowser is available for $69.99 exclusively at Costco.

Fans will love recreating their favorite Princess Peach moments with the Yours Truly, Princess Peach figure, available late fall at major retailers for $39.99. She stands approximately 12-inches tall, has 6 points of articulation, 25+ sounds, and can be posed in her iconic floaty jump pose, making her the perfect gift for any Super Mario fan this holiday season.

JAKKS Pacific will also release two new ways to play in the 2.5-inch scale later this fall, Spinning Spirit House Playset and Spinning Spirit House Diorama , available at major retailers for $19.99 each. The Spinning Spirit House Playset brings the classic Super Mario level right into the living room where fans can play with an all-new interactive crate with spinning coin, and help Mario escape all of the Boos. Fans can expand their Super Mario world with the Spinning Spirit House Diorama , available with 2.5-inch Fire Mario, Boo, an all-new Shy Boo, a green warp pipe, and all-new button-activated P-Switch.

Fans of all ages will love playing with JAKKS Pacific’s authentic 2.5-inch figures from the Super Mario video games. The assortment includes Raccoon Mario, Ice Running Luigi, Toadette, Chain Chomp, and an all-new Baby Daisy, each sold separately this fall for $4.99 at all major retailers. As a special treat to Target shoppers, JAKKS will be offering a 2.5-inch Donkey Kong 4-pack , available this October. An all-new selection of 4-inch figures will also be available, including Mario with Super Mushroom, Luigi with 1-Up Mushroom, Daisy with Super Star, Bone Piranha Plant with Coin, and all-new Birdo with ? Block.

“For more than a decade, JAKKS Pacific has delivered fan-favorite and innovative Nintendo products year after year, and 2025 is no exception,” said Jeremy Sueper, VP of Marketing at JAKKS Pacific, Inc. “We greatly value our partnership with Nintendo and remain committed to developing the absolute best products for the fans.”

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. The company manages a broad portfolio of licensed and owned I.P. brands and products, including bestsellers such as The Legend of Zelda, Metroid, Donkey Kong, Pikmin, and Super Mario figures, toys, and themed playsets. These products feature characters from Nintendo’s most popular series, offering interactive and collectible experiences for fans. All products are available online or in retail stores worldwide .

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans ^® , Disguise ^® , Fly Wheels ^® , JAKKS Wild Games ^® , Moose Mountain ^® , Maui ^® , Perfectly Cute ^® , ReDo ^® Skateboard Co., Sky Ball ^® , SportsZone™, Xtreme Power Dozer ^® , WeeeDo ^® , and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkspacific.toys).

Media Contacts:
Jessica Kavanaugh
[email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/ff763848-2fa7-4c94-be87-e206c98366ed

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