JAKKS Pacific Partners with COVER Corporation to Launch Official hololive Merchandise in North America

JAKKS Pacific partners with COVER Corporation to produce official hololive merchandise in North America, debuting in 2027.

Quiver AI Summary

JAKKS Pacific, Inc. has partnered with COVER Corporation to create and distribute officially licensed hololive merchandise in North America, marking a significant expansion for hololive’s reach in the U.S. market. The collaboration will focus on fan-favorite VTubers, including Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis, with the first products set to include collectibles, figures, plush toys, and novelty items. These items will be available through various distribution channels, such as online platforms, live events, and retail partners, aiming to enhance fan access to authentic merchandise. The initial product launch is planned for 2027, with a strategy to introduce more talent and product categories in the future. This partnership underscores the growing influence of VTubers and marks a new era of engagement for fans with high-quality products that celebrate their favorite digital entertainers.

Potential Positives

JAKKS Pacific has secured a partnership with COVER Corporation, allowing it to become one of the first major US manufacturers to create and distribute official hololive merchandise, expanding its product offerings and market presence.
The product line will feature popular VTubers, enhancing JAKKS' appeal to a growing and engaged fan community, potentially driving sales and brand loyalty.
The multi-channel distribution strategy will increase fan access to the products, including online sales and live events, thereby broadening JAKKS Pacific's market reach.
The launch of the product line is expected in 2027, with plans for future expansions, indicating long-term growth opportunities for JAKKS Pacific in the VTuber merchandise sector.

Potential Negatives

The partnership with COVER Corporation is contingent on the successful launch of the first wave of products in 2027, which may pose a risk if the products do not perform well in the market.
JAKKS Pacific may face significant competition from other manufacturers in the rapidly growing VTuber merchandise market, which could impact its market share and profitability.
Delays in product launch or supply chain issues could hinder the company's ability to capitalize on the growing popularity of hololive and its talents, leading to potential revenue loss.

FAQ

What is the new partnership between JAKKS Pacific and COVER Corporation?

JAKKS Pacific and COVER Corporation have partnered to create officially licensed hololive consumer products in North America.

When will the first hololive products be launched?

The first wave of hololive products is expected to launch in 2027.

Which VTubers will be featured in the product line?

The product line will feature popular VTubers like Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis.

Where will the hololive merchandise be available?

Products will be distributed through multiple channels, including events, direct-to-consumer platforms, and select retail partners.

What types of products will JAKKS Pacific offer?

The line will include figures, plush toys, novelty items, and role-play products designed with authenticity and quality in mind.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$JAKK Revenue

$JAKK had revenues of $211.2M in Q3 2025. This is a decrease of -34.33% from the same period in the prior year.

You can track JAKK financials on Quiver Quantitative's JAKK stock page.

$JAKK Hedge Fund Activity

We have seen 53 institutional investors add shares of $JAKK stock to their portfolio, and 79 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

PHILOSOPHY CAPITAL MANAGEMENT LLC removed 373,859 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $7,002,379
THOMPSON SIEGEL & WALMSLEY LLC added 325,466 shares (+inf%) to their portfolio in Q4 2025, for an estimated $5,493,866
GATE CITY CAPITAL MANAGEMENT, LLC added 252,337 shares (+47.6%) to their portfolio in Q4 2025, for an estimated $4,259,448
BASTION ASSET MANAGEMENT INC. removed 146,128 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $2,736,977
GABELLI FUNDS LLC added 129,019 shares (+inf%) to their portfolio in Q4 2025, for an estimated $2,177,840
MILLENNIUM MANAGEMENT LLC removed 73,949 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $1,248,259
PACIFIC RIDGE CAPITAL PARTNERS, LLC added 65,156 shares (+19.1%) to their portfolio in Q4 2025, for an estimated $1,099,833

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$JAKK Analyst Ratings

Wall Street analysts have issued reports on $JAKK in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Small Cap Consumer Research issued a "Buy" rating on 12/16/2025

To track analyst ratings and price targets for $JAKK, check out Quiver Quantitative's $JAKK forecast page.

Full Release

SANTA MONICA, Calif., Feb. 24, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, and COVER Corporation, the Japanese public company behind the globally renowned hololive production, today announced a groundbreaking partnership to create and distribute officially licensed hololive consumer products in North America.

Under the agreement, JAKKS Pacific will become one of the first major US manufacturers to bring official hololive merchandise to market, featuring fan-favorite VTubers from hololive production’s English talent roster. The product line will debut with collectibles and consumer products inspired by Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis, three of the most influential and recognizable VTubers in the world.

JAKKS will design, manufacture, market, and sell a wide-ranging assortment of figures, plush, novelty items, and role-play products, developed with authenticity and quality at the forefront. Products will be distributed across the US through multiple channels, including venue and event sales, JAKKS’ direct-to-consumer platforms, and select retail partners, significantly expanding fan access to official hololive merchandise.

“hololive production represents one of the most dynamic and engaged fan communities in entertainment today,” said Ariana Berman, Senior Director of the Anime Division at JAKKS Pacific, Inc. “Being one of the first major US manufacturing companies to launch and distribute official hololive merchandise is a tremendous opportunity. Together with COVER Corporation, we are creating a robust, multi-channel strategy that meets fans where they are—online, at live events, and around the world—with high-quality products that truly reflect the talent and creativity of these incredible VTubers.”

“JAKKS Pacific’s proven ability to build global brands through innovative product design and broad distribution makes them an ideal partner,” said Max Kim, COVER USA Sales & Licensing Director. “This partnership marks a major milestone for hololive production as we expand into new sales channels and give fans new ways to celebrate and connect with our talents on a global scale.”

The first wave of products is expected to launch in 2027, with additional talent, product categories, and territories planned for future expansion.

Owned by COVER Corporation, hololive production is the leading management company in the VTuber Industry. VTubers are virtual entertainers who use 2D/3D animated avatars to create content. There are 86 active members across all hololive production branches.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. All products are available online or in retail stores nationwide.

Media Contact:
JAKKS Pacific
Jessica Kavanaugh
[email protected]

About COVER Corporation:
COVER Corp. is a next-generation IT entertainment company engaged in the Internet-based IP business with the world's leading VTubers and highly passionate fandoms. Guided by the principle of "Together, Let's Create Culture Loved by All," we endeavor to cultivate a virtual entertainment culture that originated in Japan and is spreading globally. It is our sincere hope that our technology for developing rich content, platforms, and metaverses will contribute to the creation of a virtual culture that brings joy to people around the world.

About hololive Production
hololive production is one of the largest virtual talent companies in the world. The VTuber groups "hololive" and "HOLOSTARS" have a combined audience of over 80 million subscribers on YouTube and interact with fans around the world through live streaming, live concert events, and events.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).