Holley Performance Brands appoints Del Bohlman as vice president of the Safety & Racing Division effective January 1, 2026.
Quiver AI Summary
Holley Performance Brands has named Del Bohlman as the new vice president of its Safety & Racing Division, effective January 1, 2026, succeeding Brian Appelgate, who is retiring after a successful 40-year career in the automotive performance sector. Bohlman brings over 20 years of experience, including serving as CEO of Dealer Rocket LLC and in senior roles at Bombardier Recreational Products, where he was instrumental in increasing global services and dealer development. At Holley, Bohlman will oversee global operations, brand strategy, and innovation for its iconic brands, including Simpson and RaceQuip. CEO Matthew Stevenson highlighted the strategic significance of the Safety & Racing Division and expressed confidence in Bohlman’s ability to lead its growth. Appelgate, who previously contributed to Holley's operational framework and culture, leaves behind a significant legacy after joining the company in 2018. Holley Performance Brands specializes in high-performance products for automotive enthusiasts and maintains a diverse portfolio, targeting various consumer segments within the aftermarket industry.
Potential Positives
- Appointment of Del Bohlman as vice president of the Safety & Racing Division signifies strategic leadership and continuity within a key growth area for Holley Performance Brands.
- Bohlman's extensive experience in global leadership and operational expertise is expected to drive growth and innovation within the Safety & Racing Division, enhancing the company's competitive position in the motorsports market.
- The Safety & Racing Division is highlighted as a strategically important growth platform, serving professional and grassroots motorsports, indicating significant market opportunities and potential for expansion.
Potential Negatives
- The departure of Brian Appelgate, a long-time leader who played a significant role in transforming the Safety & Racing Division, may raise concerns about continuity and stability within the leadership team.
- There is an implied challenge in that the new vice president, Del Bohlman, will need to prove his capability in a highly specialized and competitive market, particularly after taking over from a well-respected predecessor.
- The press release does not address any specific goals or metrics for Bohlman's leadership, leaving stakeholders uncertain about the company's strategic direction moving forward.
FAQ
Who is Del Bohlman?
Del Bohlman is the newly appointed vice president of Holley Performance Brands' Safety & Racing Division, effective Jan. 1, 2026.
What is Del Bohlman's experience?
Bohlman has over 20 years of leadership experience in the powersports and performance sectors, including roles at Dealer Rocket LLC and BRP.
What role will Bohlman play at Holley?
Bohlman will lead the Safety & Racing Division's global operations, brand strategy, and innovation across various iconic performance brands.
What is the significance of the Safety & Racing Division?
The Safety & Racing Division is strategically important for Holley, serving motorsports participants and offering high-quality safety products.
Who did Del Bohlman succeed?
Bohlman succeeds Brian Appelgate, who is retiring after a successful 40-year career in the performance automotive industry.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$HLLY Insider Trading Activity
$HLLY insiders have traded $HLLY stock on the open market 2 times in the past 6 months. Of those trades, 0 have been purchases and 2 have been sales.
Here’s a breakdown of recent trading of $HLLY stock by insiders over the last 6 months:
- DAVID S LOBEL has made 0 purchases and 2 sales selling 16,100,000 shares for an estimated $42,343,000.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$HLLY Revenue
$HLLY had revenues of $138.4M in Q3 2025. This is an increase of 3.23% from the same period in the prior year.
You can track HLLY financials on Quiver Quantitative's HLLY stock page.
$HLLY Hedge Fund Activity
We have seen 84 institutional investors add shares of $HLLY stock to their portfolio, and 55 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- WASATCH ADVISORS LP added 5,975,252 shares (+inf%) to their portfolio in Q3 2025, for an estimated $18,762,291
- KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC removed 5,659,675 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $17,771,379
- BOSTON PARTNERS added 4,316,578 shares (+129.4%) to their portfolio in Q3 2025, for an estimated $13,554,054
- ADVISORY RESEARCH INC added 2,250,000 shares (+inf%) to their portfolio in Q3 2025, for an estimated $7,065,000
- CITADEL ADVISORS LLC added 1,120,762 shares (+3088.4%) to their portfolio in Q3 2025, for an estimated $3,519,192
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added 1,093,927 shares (+inf%) to their portfolio in Q3 2025, for an estimated $3,434,930
- ALLSPRING GLOBAL INVESTMENTS HOLDINGS, LLC removed 888,181 shares (-8.4%) from their portfolio in Q4 2025, for an estimated $3,668,187
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$HLLY Analyst Ratings
Wall Street analysts have issued reports on $HLLY in the last several months. We have seen 4 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Canaccord Genuity issued a "Buy" rating on 11/10/2025
- Benchmark issued a "Buy" rating on 11/10/2025
- Telsey Advisory Group issued a "Outperform" rating on 11/07/2025
- Raymond James issued a "Outperform" rating on 08/07/2025
To track analyst ratings and price targets for $HLLY, check out Quiver Quantitative's $HLLY forecast page.
$HLLY Price Targets
Multiple analysts have issued price targets for $HLLY recently. We have seen 6 analysts offer price targets for $HLLY in the last 6 months, with a median target of $4.5.
Here are some recent targets:
- Michael Albanses from Benchmark set a target price of $4.5 on 11/10/2025
- Michael Baker from DA Davidson set a target price of $4.5 on 11/10/2025
- Brian McNamara from Canaccord Genuity set a target price of $7.0 on 11/10/2025
- Joseph Feldman from Telsey Advisory Group set a target price of $5.0 on 11/07/2025
- Joseph Altobello from Raymond James set a target price of $3.0 on 08/07/2025
Full Release
BOWLING GREEN, Ky., Jan. 20, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the appointment of Del Bohlman as vice president of its Safety & Racing Division, effective Jan. 1, 2026. Bohlman succeeds Brian Appelgate, who is retiring after a distinguished four-decade career in the performance automotive industry.
Bohlman brings more than 20 years of global leadership experience in the powersports and performance sectors, most recently as CEO of Dealer Rocket LLC and previously in senior roles at Bombardier Recreational Products (BRP). At BRP, Bohlman led global services, parts, accessories and garments distribution, as well as dealer development, driving profitable growth in parts and accessories while scaling customer experience initiatives across multiple continents. At Holley, he will lead the Safety & Racing Division’s global operations, brand strategy and innovation agenda across its iconic portfolio of brands, including Simpson, Stilo, HANS and RaceQuip.
“Del’s appointment underscores the strategic importance of our Safety & Racing vertical and the opportunities ahead,” said Matthew Stevenson, president and CEO of Holley Performance Brands. “With his operational expertise, global mindset and deep channel experience, Del is well positioned to lead this business into its next phase of growth as we continue expanding our platform across motorsports, motorcycle and broader powersports markets.”
The Safety & Racing Division represents a strategically important growth platform within Holley Performance Brands. The brands in the division collectively serve professional and grassroots motorsports participants across automotive, motorcycle and powersports categories, with products trusted and certified by leading sanctioning bodies worldwide. The division benefits from strong brand equity, stringent regulatory standards and a differentiated product portfolio that spans helmets, head-and-neck restraint systems, protective apparel and safety hardware, positioning Holley as a global leader in motorsports safety with long-term growth opportunities across established and emerging racing disciplines.
Appelgate, who previously served as Holley’s interim Chief Operations Officer and as Head of M&A, leaves a lasting legacy. He joined Holley in 2018 following his tenure as CEO of Driven Performance Brands and earlier served as chairman of SEMA. He was inducted into the SEMA Hall of Fame in recognition of his leadership and contributions to the industry.
“We thank Brian for his extraordinary impact, not only in building the Safety & Racing Division into a global leader but also for shaping Holley’s operational capabilities and culture,” Stevenson added. “His leadership helped set the foundation for our current transformation and future growth within the Safety & Racing portfolio and across the broader enterprise.”
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit
H
olley.com
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Media Contact:
Kahn Media
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Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka / Jenna Kozlowski
Solebury Strategic Communications
203-428-3224
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5889ef64-a4f5-4779-a699-42f01e257809
