Hasbro slides as investors weigh cyber-related disruption and tariff-driven costs despite a strong Q1

Hasbro, Inc. (HAS) is down 7.9% today. Here is some analysis on what might have caused this price movement.

Analysis: The drop appears tied to investor focus on near-term headwinds discussed alongside the quarter, particularly expected second-quarter disruption and incremental costs related to the company’s previously disclosed unauthorized network access. Another likely factor is a “sell-the-news” reaction after strong first-quarter results and a reaffirmed (but not raised) full-year outlook.

Details:

The company reported first-quarter revenue of about $1.0 billion and diluted EPS of $1.39, with strength driven primarily by Wizards of the Coast and Digital Gaming.

Management highlighted that containment and restoration work following the unauthorized network access is expected to create some impact to second-quarter Consumer Products revenue and operating profit due to order processing, shipping, and invoicing delays, plus investigatory/advisor costs.

Consumer Products remained seasonally loss-making in Q1, and the company’s quarterly report described incremental tariff-related costs as a driver of higher losses versus last year.

Hasbro reiterated its full-year 2026 outlook rather than increasing guidance, which can disappoint investors after a strong quarter and a prior run-up.

Sources:

Hasbro Investor Relations, U.S. Securities and Exchange Commission, RTTNews

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$HAS Insider Trading Activity

$HAS insiders have traded $HAS stock on the open market 11 times in the past 6 months. Of those trades, 0 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $HAS stock by insiders over the last 6 months:

CHRISTIAN P COCKS (Chief Executive Officer) has made 0 purchases and 6 sales selling 377,992 shares for an estimated $38,565,064.
TARRANT L. SIBLEY (EVP, CLO and Corp Secretary) sold 15,148 shares for an estimated $1,590,185
GINA M GOETTER (EVP & CFO) sold 12,429 shares for an estimated $1,285,867
TIMOTHY J. KILPIN (President, Toy, Lic & Ent) sold 7,773 shares for an estimated $800,619
HOLLY BARBACOVI (Chief People Officer) sold 4,337 shares for an estimated $437,928
JASON M BUNGE (Chief Marketing Officer) sold 2,380 shares for an estimated $252,341

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$HAS Hedge Fund Activity

We have seen 398 institutional investors add shares of $HAS stock to their portfolio, and 399 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

VIKING GLOBAL INVESTORS LP added 3,738,902 shares (+inf%) to their portfolio in Q1 2026, for an estimated $343,006,869
CAPITAL RESEARCH GLOBAL INVESTORS removed 3,225,875 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $295,941,772
GOLDMAN SACHS GROUP INC added 1,766,373 shares (+117.4%) to their portfolio in Q1 2026, for an estimated $162,047,059
SAMLYN CAPITAL, LLC removed 1,546,304 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $126,796,928
MARSHALL WACE, LLP added 1,228,485 shares (+6001.7%) to their portfolio in Q1 2026, for an estimated $112,701,213
MORGAN STANLEY added 1,020,570 shares (+50.9%) to their portfolio in Q1 2026, for an estimated $93,627,091
AQR CAPITAL MANAGEMENT LLC removed 995,910 shares (-22.9%) from their portfolio in Q1 2026, for an estimated $91,364,783

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$HAS Analyst Ratings

Wall Street analysts have issued reports on $HAS in the last several months. We have seen 3 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

JP Morgan issued a "Overweight" rating on 02/11/2026
Morgan Stanley issued a "Overweight" rating on 02/02/2026
UBS issued a "Buy" rating on 01/07/2026

To track analyst ratings and price targets for $HAS, check out Quiver Quantitative's $HAS forecast page.

$HAS Price Targets

Multiple analysts have issued price targets for $HAS recently. We have seen 9 analysts offer price targets for $HAS in the last 6 months, with a median target of $114.0.

Here are some recent targets:

Megan Alexander from Morgan Stanley set a target price of $123.0 on 05/14/2026
Xian Siew from BNP Paribas set a target price of $115.0 on 04/01/2026
Anthony Bonadio from Wells Fargo set a target price of $98.0 on 03/11/2026
Arpine Kocharyan from UBS set a target price of $110.0 on 03/05/2026
James Hardiman from Citigroup set a target price of $118.0 on 02/12/2026
Keegan Cox from DA Davidson set a target price of $110.0 on 02/11/2026
Stephen Laszczyk from Goldman Sachs set a target price of $114.0 on 02/11/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.