Harley-Davidson (HOG) reported third-quarter 2026 net income attributable to Harley-Davidson, Inc. of $43 million, compared with $377 million a year earlier. HDMC revenue declined 10% year over year to $964 million as global motorcycle shipments fell 8% to 33,616 units.
Global retail sales of new motorcycles rose 5% from the prior-year quarter, while North American retail sales increased 9%. The company raised its full-year 2026 guidance for HDMC and Harley-Davidson Financial Services.
- GAAP net income was $40.9 million, or $0.41 per basic share and $0.40 per diluted share.
- HDMC operating income was $44 million, down 18% year over year, while gross margin increased 173 basis points to 28.1%.
- HDFS operating income was $11 million, compared with $439 million a year earlier.
- Dealer inventory of new motorcycles ended the quarter 26% below Q3 2025 levels.
- Harley-Davidson returned $110 million to shareholders during the quarter, including $91 million in share repurchases and $19 million in cash dividends.
- Full-year HDMC motorcycle retail sales and wholesale shipments are now projected at 135,500 to 139,000 units.
$HOG Insider Trading Activity
$HOG insiders have traded $HOG stock on the open market 8 times in the past 6 months. Of those trades, 3 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $HOG stock by insiders over the last 6 months:
- DANIEL J NOVA purchased 40,000 shares for an estimated $982,700
- ARTIE STARRS (President & CEO) purchased 10,000 shares for an estimated $258,941
- GAYLE LITTLETON (CLO, CCO, CAO & Corp Sec) purchased 7,500 shares for an estimated $197,850
- JONATHAN R ROOT (CFO and CCO) has made 0 purchases and 4 sales selling 6,221 shares for an estimated $152,352.
- PAUL J KRAUSE (Chief Legal Officer) sold 1,564 shares for an estimated $40,664
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$HOG Hedge Fund Activity
We have seen 199 institutional investors add shares of $HOG stock to their portfolio, and 185 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FIFTHDELTA LTD added 2,241,849 shares (+105.2%) to their portfolio in Q2 2026, for an estimated $54,835,626
- JANE STREET GROUP, LLC added 1,271,639 shares (+152.2%) to their portfolio in Q2 2026, for an estimated $31,104,289
- SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 1,252,213 shares (+inf%) to their portfolio in Q2 2026, for an estimated $30,629,129
- NORGES BANK removed 1,194,501 shares (-95.0%) from their portfolio in Q2 2026, for an estimated $29,217,494
- TWO SIGMA INVESTMENTS, LP removed 1,183,906 shares (-38.9%) from their portfolio in Q2 2026, for an estimated $28,958,340
- D. E. SHAW & CO., INC. added 1,051,082 shares (+86.0%) to their portfolio in Q2 2026, for an estimated $25,709,465
- AQR CAPITAL MANAGEMENT LLC added 1,021,890 shares (+64.1%) to their portfolio in Q2 2026, for an estimated $24,995,429
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
