GoPro (GPRO) reported second-quarter revenue of $105 million for the period ended June 30, 2026, down 31% year over year. GAAP net loss was $51 million, or a diluted loss of $0.30 per share, compared with a $16 million loss, or $0.10 per share, in the prior year quarter.
The company said subscription and service revenue rose 11% to $29 million, including $2 million from its AI content licensing program. GoPro also highlighted the launch of its MISSION 1 Series cameras, a record 69% subscription attach rate and an ongoing review of strategic alternatives, including a potential sale.
- Total revenue was $104.9 million, compared with $152.6 million a year earlier.
- GAAP gross margin was 30.2%, compared with 35.8% in Q2 2025.
- Retail channel revenue was $58 million, while GoPro.com revenue was $47 million.
- Sell-through was approximately 291,000 camera units, down 38% year over year.
- Adjusted EBITDA was negative $29 million, compared with negative $6 million in the prior year quarter.
$GPRO Insider Trading Activity
$GPRO insiders have traded $GPRO stock on the open market 3 times in the past 6 months. Of those trades, 0 have been purchases and 3 have been sales.
Here’s a breakdown of recent trading of $GPRO stock by insiders over the last 6 months:
- BRIAN MCGEE (EVP, CFO and COO) sold 59,509 shares for an estimated $47,137
- JASON CHRISTOPHER STEPHEN (SVP, General Counsel) has made 0 purchases and 2 sales selling 22,287 shares for an estimated $23,052.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$GPRO Hedge Fund Activity
We have seen 53 institutional investors add shares of $GPRO stock to their portfolio, and 68 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- BLACKROCK, INC. added 6,886,405 shares (+278.5%) to their portfolio in Q2 2026, for an estimated $5,357,623
- POINT72 ASSET MANAGEMENT, L.P. removed 3,731,069 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $2,872,923
- YORKVILLE ADVISORS GLOBAL, LP added 2,887,253 shares (+inf%) to their portfolio in Q2 2026, for an estimated $2,246,282
- SUSQUEHANNA INTERNATIONAL GROUP, LLP removed 2,761,422 shares (-67.7%) from their portfolio in Q1 2026, for an estimated $2,126,294
- MILLENNIUM MANAGEMENT LLC removed 2,433,308 shares (-70.8%) from their portfolio in Q1 2026, for an estimated $1,873,647
- UBS GROUP AG removed 2,412,359 shares (-63.8%) from their portfolio in Q1 2026, for an estimated $1,857,516
- JANE STREET GROUP, LLC removed 1,966,389 shares (-99.2%) from their portfolio in Q1 2026, for an estimated $1,514,119
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
