GoHealth offers technology-driven solutions to assist Medicare beneficiaries during a challenging Annual Enrollment Period, emphasizing personalized guidance.
Quiver AI Summary
GoHealth, Inc., a health insurance marketplace focused on Medicare, is addressing the challenges that millions of Medicare beneficiaries will face during the upcoming Annual Enrollment Period (AEP), which runs from October 15 to December 7. With significant disruptions in the Medicare market, including plan exits and reductions in benefits, GoHealth aims to provide consumers with clarity and support through its innovative PlanFit technology. This technology enhances the plan comparison experience by enabling licensed agents to offer tailored advice and facilitate comprehensive reviews of beneficiaries' current plans against available options. GoHealth also utilizes AI tools to streamline the comparison process, helping agents respond to consumer inquiries more efficiently. In light of rising costs and reduced choices in 2026, the company encourages beneficiaries to take a proactive approach in evaluating their healthcare options and seeking guidance from licensed professionals.
Potential Positives
- GoHealth's proprietary PlanFit technology enhances the consumer experience by providing personalized guidance, allowing consumers to make informed decisions during a complicated Medicare enrollment period.
- Despite market disruptions, GoHealth successfully helped nearly 30,000 consumers confirm their current plans as the best fit during the last Annual Enrollment Period, showcasing its effectiveness in the Medicare space.
- The introduction of AI-powered tools like PlanGPT streamlines the plan comparison process and improves efficiency, cutting average call times by 10 minutes, which enhances service quality for consumers.
- GoHealth's focus on addressing the complexities and uncertainties of the upcoming Medicare AEP reinforces its position as a trusted advisor in the health insurance marketplace.
Potential Negatives
- Despite GoHealth's technology and services, the press release highlights a significant disruption in the Medicare market, indicating that about 12 million beneficiaries will face reduced options and increased costs, which could negatively impact the company's reputation.
- The mention of anticipated shrinking provider networks and the possibility of fewer covered medications may lead potential customers to question the effectiveness and reliability of GoHealth's offerings.
FAQ
What is the Medicare Annual Enrollment Period (AEP)?
The Medicare Annual Enrollment Period (AEP) is a designated time when Medicare beneficiaries can review and change their healthcare plans.
How does GoHealth assist Medicare beneficiaries?
GoHealth offers personalized guidance through its PlanFit technology, helping consumers compare and choose the best Medicare plans available.
What challenges do Medicare beneficiaries face in 2026?
Beneficiaries may experience fewer plan options, shrinking provider networks, and increased costs, impacting their overall healthcare coverage.
What is the PlanFit CheckUp service?
PlanFit CheckUp is a service that reviews a consumer’s current Medicare plan, exploring alternative options or confirming it as the best fit.
How can I get more information about GoHealth's services?
For more information, visit GoHealth's website at https://www.gohealth.com or contact their support team.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
CHICAGO, Oct. 14, 2025 (GLOBE NEWSWIRE) -- As millions of Medicare beneficiaries face another disruptive Medicare Annual Enrollment Period (AEP), GoHealth, Inc . (NASDAQ: GOCO), a leading health insurance marketplace and Medicare-focused digital health company, continues to leverage its proprietary technology to ensure ‘peace of mind’ for consumers navigating a complex and volatile market. GoHealth’s PlanFit technology enables licensed insurance agents to offer comprehensive, personalized guidance and improve the plan comparison and shopping experience for the consumer.
Across the Medicare industry, about 2 million Medicare Advantage beneficiaries are estimated to be affected by plan exits, while an additional 10 million are expected to face plan degradation. Beneficiaries could see shrinking provider networks, reduced supplemental benefits, higher copays or fewer covered medications. The result is less choice and greater uncertainty heading into this year’s Annual Enrollment Period.
“We’ve seen major disruption in the Medicare market, and that’s not slowing down,” said GoHealth CEO Vijay Kotte . “In 2026, consumers can expect fewer plan options and higher costs as insurers work to control expenses. Some plans will disappear or shrink their provider networks, supplemental benefits like vision, dental, grocery cards, and transportation may be reduced or eliminated, and prescription drug formularies will continue to tighten with rising copays. Beneficiaries should take time to fully review their plan changes, compare options, and seek trusted guidance to ensure they’re getting the coverage and benefits that best meet their needs.”
To help beneficiaries navigate this shifting and complex AEP, GoHealth offers proprietary solutions designed to bring clarity, efficiency and confidence to the consumer experience:
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PlanFit CheckUp: A seamless, annual review that comprehensively compares other available options to a consumer’s current Medicare plan. A licensed GoHealth agent uses PlanFit technology to facilitate the CheckUp by searching for any plan updates and exploring whether there are better alternatives available, or confirming that a consumer’s current plan is still the best fit. A PlanFit Save occurs when an agent advises a consumer to stick with their existing coverage because it’s the best choice available. Last AEP, despite unprecedented market disruption, GoHealth helped close to 30,000 consumers confirm that their current plan was the best fit option.
- PlanGPT: GoHealth’s AI-powered assistant streamlines the plan comparison process by retrieving key information from thousands of pages of plan documentation. Implementing this tool allows licensed insurance agents to provide more personalized guidance by answering detailed, nuanced questions for consumers in real time to help them make educated decisions when comparing benefits across multiple plans. In 2024, GoHealth’s proprietary AI tools helped cut the average call time by 10 minutes.
The Annual Enrollment Period runs from October 15 through December 7. GoHealth recommends Medicare beneficiaries to take a proactive, informed approach to this year’s AEP by thinking SMART and seeking clear, trusted guidance from licensed professionals.
- S hop every year
- M atch plans to personal needs
- A ssess your options carefully
- R ely on trusted advisors
-
T
alk early with licensed agents
For more information, visit https://www.gohealth.com .
About GoHealth Inc.
GoHealth is a leading health insurance marketplace and Medicare-focused digital health company whose purpose is to compassionately ensure consumers’ peace of mind when making healthcare decisions so they can focus on living life. For many of these consumers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between health plans may lead to significant out-of-pocket costs or lack of access to critical providers and medicines. GoHealth’s proprietary technology platform leverages modern machine-learning algorithms, powered by over two decades of insurance purchasing behavior, to reimagine the process of matching a health plan to a consumer’s specific needs. Its unbiased, technology-driven marketplace coupled with highly skilled licensed agents has facilitated the enrollment of millions of consumers in Medicare plans since GoHealth’s inception.
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