Cricut introduces the EasyPress SE, a versatile heat press for easy, professional-quality heat transfers, available in two sizes.
Quiver AI Summary
Cricut, Inc. has launched the Cricut EasyPress SE, a new heat press designed to simplify the heat transfer process while ensuring quality results for makers. Announced on February 6, 2026, the EasyPress SE features a ceramic-coated heat plate that provides consistent, precise heat up to 400°F, an insulated safety base, and an auto-off feature for security. Available in two sizes, 9x9 inches and 12x10 inches, it supports various materials such as iron-on, Infusible Ink, and DTF, making it suitable for a wide range of projects. The new press includes a user-friendly Cricut Heat Guide for temperature and time settings. The EasyPress SE is priced at $99 for the 9x9 model and $119 for the 12x10 model, with color options available. It can be purchased starting February 6, 2026, through Cricut.com and other retailers, with bundles also offered.
Potential Positives
- Cricut has introduced the Cricut EasyPress SE, enhancing its product line with a new heat press designed for ease of use and consistent, high-quality results.
- The EasyPress SE supports a diverse range of heat transfer materials, including iron-on, Infusible Ink™, sublimation, and DTF, appealing to a broad customer base.
- It will be available in multiple colors and sizes, providing customers with options that cater to different project needs and personal preferences.
- The product's launch is supported by a robust retail strategy, with availability at major retailers like Michaels and Walmart, increasing its reach and potential sales.
Potential Negatives
- New product launch may indicate a response to increased competition in the heat press market, suggesting potential pressure on pricing and market share.
- Introducing a product at a price point of $99 and $119 could be a concern if consumer demand does not meet expectations, impacting revenue projections.
- Exclusivity agreements (e.g., colors exclusive to Walmart) may limit broader distribution and sales opportunities, potentially affecting overall market penetration.
FAQ
What is the Cricut EasyPress SE?
The Cricut EasyPress SE is a new heat press designed for easy and reliable heat transfers, launched on February 6, 2026.
What materials can the Cricut EasyPress SE handle?
It supports various materials including HTV, Infusible Ink™, sublimation, and DTF for durable personalization projects.
What sizes are available for the Cricut EasyPress SE?
It comes in two sizes: 9x9 inches and 12x10 inches, catering to different project sizes and needs.
When and where can I buy the Cricut EasyPress SE?
The EasyPress SE is available from February 6, 2026, at Cricut.com and Michaels, with global availability to follow.
What are the prices for the Cricut EasyPress SE models?
The 9x9 model is priced at $99 USD, while the 12x10 model is priced at $119 USD.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$CRCT Insider Trading Activity
$CRCT insiders have traded $CRCT stock on the open market 35 times in the past 6 months. Of those trades, 0 have been purchases and 35 have been sales.
Here’s a breakdown of recent trading of $CRCT stock by insiders over the last 6 months:
- ARORA ASHISH (Chief Executive Officer) has made 0 purchases and 31 sales selling 680,934 shares for an estimated $3,715,545.
- MATT TUTTLE (General Counsel & Secretary) sold 40,491 shares for an estimated $230,219
- RYAN HARMER (Principal Accounting Officer) has made 0 purchases and 3 sales selling 35,170 shares for an estimated $201,273.
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$CRCT Revenue
$CRCT had revenues of $170.4M in Q3 2025. This is an increase of 1.52% from the same period in the prior year.
You can track CRCT financials on Quiver Quantitative's CRCT stock page.
$CRCT Hedge Fund Activity
We have seen 107 institutional investors add shares of $CRCT stock to their portfolio, and 62 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- AQR CAPITAL MANAGEMENT LLC added 717,164 shares (+467.7%) to their portfolio in Q3 2025, for an estimated $4,510,961
- ALGERT GLOBAL LLC added 480,364 shares (+354.9%) to their portfolio in Q3 2025, for an estimated $3,021,489
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- JANUS HENDERSON GROUP PLC removed 402,897 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $2,534,222
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$CRCT Analyst Ratings
Wall Street analysts have issued reports on $CRCT in the last several months. We have seen 0 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Goldman Sachs issued a "Sell" rating on 10/17/2025
To track analyst ratings and price targets for $CRCT, check out Quiver Quantitative's $CRCT forecast page.
Full Release
SOUTH JORDAN, Utah, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Cricut ® , Inc. (NASDAQ: CRCT) has introduced the next evolution of its heat press line, the Cricut EasyPress ® SE, announced on Feb. 6, 2026. Designed to remove common pain points from the heat transfer process, Cricut EasyPress SE delivers a simplified, friction-free pressing experience while maintaining the quality and reliability that makers have come to expect from the Cricut brand.
Trusted Performance and Versatility
Engineered for consistent, long-lasting results, Cricut EasyPress SE provides professional-quality heat transfers without the complexity or size of an industrial press. It supports a wide range of materials, including iron-on (HTV), Infusible Ink™, sublimation, and DTF (direct-to-film), helping users achieve durable personalization that holds up over time.
Consistent with the rest of the Cricut EasyPress family, Cricut EasyPress SE includes an insulated safety base to protect work surfaces and an auto-off feature for added peace of mind. Its ceramic-coated heat plate delivers dry, edge-to-edge heat and reaches controlled and precise adjustable temperatures of up to 400°F. Plus, the unique, user-friendly Cricut Heat Guide provides precise time and temperature settings with step-by-step pressing instructions for nearly any base material and heat transfer type, allowing users to make with confidence.
Sizing Options
The Cricut EasyPress SE will be available in two sizes: 9x9 inches and 12x10 inches. The 9x9 model is the ideal standard size for T-shirts, tote bags, youth apparel, home decor and more, while the 12x10 size is perfect for larger T-shirts, sweatshirts, blankets, pillows, and projects that require bigger transfers. Both models are designed to be lightweight, portable, and easy to store, fitting neatly into any creative space.
Pricing and Availability
Cricut EasyPress SE will be available beginning February 6, 2026, in the U.S. and Canada at Cricut.com and Michaels, with global availability to follow. Bundle options are also available for purchase on cricut.com with both sizes of Cricut EasyPress SE.
Cricut EasyPress SE 12x10 will be available in three colors: Raspberry, Slate Blue, and Daybreak, with Daybreak offered exclusively at Walmart. The 9x9 model will be available in Raspberry, Taupe, and Daybreak, with Daybreak exclusive to Walmart.
Prices:
Cricut EasyPress SE 9x9: $99 USD
Cricut EasyPress SE 12x10: $119 USD
For more information, visit www.cricut.com
*Product contents and colors vary by bundle; not available in all regions or all retailers.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker ® family, the Cricut Explore® family, and the Cricut Joy ® family — accompanied by other unique tools like Cricut EasyPress ® , the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Press Contact
Cricut PR
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0904ced3-9def-48b1-8441-d794449e3bd3
