Cricut launches Cricut Joy 2 and Cricut Explore 5, featuring improved design and enhanced user experience for personalized crafting.
Quiver AI Summary
Cricut, Inc. has announced the launch of two new cutting machines, the Cricut Joy™ 2 and Cricut Explore® 5, designed to enhance personalization and creativity for users. The Cricut Joy 2 is a compact machine ideal for everyday projects, featuring an all-new Print Then Cut sensor for full-color stickers and bundles that provide everything needed to start crafting immediately. The Cricut Explore 5, now 30% more compact, caters to larger projects and offers improved functionality with multiple tool compatibility and a simplified interface. Both machines come with enhanced guided software to streamline the design process, including new features like Create AI for generating custom designs. The machines will be available starting February 27th in various colors and price ranges, showcasing Cricut's commitment to making creative projects accessible for all users.
Potential Positives
- Cricut is launching two next-generation cutting machines, Cricut Joy™ 2 and Cricut Explore® 5, enhancing their product lineup and providing users with modern, compact machines designed for ease of use and creativity.
- The new machines come with bundles that include all necessary tools and materials to start crafting immediately, reducing barriers for new users and making it easier for existing users to expand their creative possibilities.
- The improvements in the Design Space platform, including Guided Flows and Create AI features, aim to simplify the design process and improve user experience, reinforcing Cricut's commitment to enhancing creativity through technology.
- The collaboration with Michaels to offer exclusive color options for the new machines creates additional marketing opportunities and access to new customer bases through retail channels.
Potential Negatives
- The announcement focuses heavily on new product features and improvements, but lacks specific details on how the new machines will perform compared to competitors in the market.
- The press release does not disclose pricing information for the bundles, which may leave potential customers uncertain about the overall value proposition.
- There is no mention of customer feedback or pre-launch testing for these new products, which raises questions about their reliability and user satisfaction.
FAQ
What are the new Cricut cutting machines being introduced?
Cricut is introducing the Cricut Joy™ 2 and Cricut Explore® 5 cutting machines.
When will Cricut Joy 2 and Explore 5 be available?
Both machines will be available starting February 27th, 2026 in the U.S. and Canada.
What features make Cricut Joy 2 unique?
Cricut Joy 2 features a new Print Then Cut sensor and a compact design for portability.
What improvements are included in Cricut Explore 5?
Cricut Explore 5 is 30% more compact and has enhanced writing and drawing capabilities.
Where can I buy Cricut Joy 2 and Explore 5?
You can purchase them at Cricut.com, Michaels, and select international retailers.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$CRCT Insider Trading Activity
$CRCT insiders have traded $CRCT stock on the open market 28 times in the past 6 months. Of those trades, 0 have been purchases and 28 have been sales.
Here’s a breakdown of recent trading of $CRCT stock by insiders over the last 6 months:
- ARORA ASHISH (Chief Executive Officer) has made 0 purchases and 28 sales selling 733,434 shares for an estimated $3,810,298.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$CRCT Revenue
$CRCT had revenues of $170.4M in Q3 2025. This is an increase of 1.52% from the same period in the prior year.
You can track CRCT financials on Quiver Quantitative's CRCT stock page.
$CRCT Hedge Fund Activity
We have seen 82 institutional investors add shares of $CRCT stock to their portfolio, and 95 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- MILLENNIUM MANAGEMENT LLC added 775,330 shares (+374.5%) to their portfolio in Q4 2025, for an estimated $3,837,883
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP removed 672,099 shares (-48.7%) from their portfolio in Q4 2025, for an estimated $3,326,890
- TOPLINE CAPITAL MANAGEMENT, LLC added 644,621 shares (+inf%) to their portfolio in Q4 2025, for an estimated $3,190,873
- JANUS HENDERSON GROUP PLC removed 402,897 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $2,534,222
- ALGERT GLOBAL LLC added 333,523 shares (+54.2%) to their portfolio in Q4 2025, for an estimated $1,650,938
- D. E. SHAW & CO., INC. added 331,375 shares (+94.0%) to their portfolio in Q4 2025, for an estimated $1,640,306
- BROOKLYN INVESTMENT GROUP removed 284,030 shares (-89.2%) from their portfolio in Q4 2025, for an estimated $1,405,948
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$CRCT Analyst Ratings
Wall Street analysts have issued reports on $CRCT in the last several months. We have seen 0 firms issue buy ratings on the stock, and 1 firms issue sell ratings.
Here are some recent analyst ratings:
- Goldman Sachs issued a "Sell" rating on 10/17/2025
To track analyst ratings and price targets for $CRCT, check out Quiver Quantitative's $CRCT forecast page.
Full Release
A Media Snippet accompanying this announcement is available by clicking on this link.
SOUTH JORDAN, Utah, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) is making personalization easier than ever with the introduction of two next-generation cutting machines: Cricut Joy™ 2 and Cricut Explore® 5. These machines represent the start of a new era for Cricut users, including a smaller, modern machine design, a dramatically simplified, guided software experience, and all the tools and materials needed to get started right in the box.
Introducing Cricut Joy 2: Big Creativity, Small Footprint
Cricut Joy 2 is the next iteration of Cricut’s most compact cutting machine – it’s perfect for fast, fun, everyday projects like custom cards, labels, simple decals, and now, for the first time, full-color stickers thanks to its all-new Print Then Cut sensor.
Fitting in the palms of your hands, Cricut Joy 2 offers portability without compromise, enabling creativity in any space in your home. New bundles make it easy for crafters at every level to start making right away. Each bundle includes a cutting machine, popular materials, and essential tools, eliminating the guesswork of additional purchases and giving users everything needed to start — and keep — creating. With built-in savings, a simplified shopping experience, and the supplies to make up to 150 projects right out of the box*, it’s the best way to kickstart the creative journey with confidence and value.
Cricut Joy 2 will be offered in Blue, Coral, and an exclusive Jade Green color, available only at Michaels.
Introducing Cricut Explore 5: More Compact and Made for Bigger Ideas
Cricut Explore 5 is the newest evolution of Cricut’s most popular cutting machine, redesigned to be
30% more compact
than the previous generation so it fits more naturally into modern homes — without sacrificing performance or capability.
Ideal for vinyl decals, custom apparel, full-color stickers, cards, and specialty projects like magnets and rubber stamps, Cricut Explore 5 is compatible with six tools* and features an improved writing and drawing experience with snap-in pen loading and a streamlined interface. Also available in new bundle options, crafters can choose the one that best fits their needs and be confident they'll have the supplies to hit the ground cutting.
Cricut Explore 5 will come in Taupe, and an exclusive Teal color available only at Michaels.
“ Our users have consistently told us they want products that are easier to use and more affordable. We listened and simplified the entire experience end-to-end,” said Ashish Arora, CEO at Cricut. “From the moment they open the box, everything required to be successful is included. We guide them through a reimagined onboarding and design experience with intuitive, guided flows that take the guesswork out of making and make it easier than ever to go from idea to finished project with confidence.”
“ At Michaels, we are passionate about inspiring creativity at every skill level, and our partnership with Cricut allows us to do just that in an exciting new way, ” said Chuck Smith, Senior Vice President and General Merchandise Manager at Michaels. “ We’re thrilled to collaborate on the launch of Cricut’s newest smart cutting machines—the Cricut Joy 2 and Cricut Explore 5—and to offer our customers exclusive colorways like the Jade Green Joy 2 and the Teal Explore 5, available only at Michaels. These machines combine innovation, ease of use, and style, and we can’t wait for our customers to bring their creative ideas to life with them. ”
A Reimagined Design Experience
At the heart of this launch is a significantly enhanced Design Space platform — purpose‑built to reduce guesswork and help creators feel confident from the moment inspiration strikes.
New Guided Flows are designed to understand a user’s project intent—what they want to make—and provide step-by-step guidance to move from idea to finished project without confusion. Intuitive and contextual, the guided flows surface only what’s needed at each stage of the design process and help users understand exactly what materials, blanks, or tools are required.
Within guided flows, the Canvas is now automatically sized to reflect a user's selected project type, while Project Preview allows users to see their design on the intended blank (e.g., T-shirt, mug, phone case). These updates help give users confidence that their projects will turn out as desired.
Cricut also introduced Create AI , a new feature in Design Space available only to paid subscribers that generates custom, cut-ready, single-layer AI designs. This allows users to turn their wildest ideas, like “a dinosaur with a unicorn horn riding a skateboard,” into project-ready artwork in seconds.
Together, these updates reinforce Cricut’s commitment to being the go-to creative platform where software and hardware work in harmony to support crafters at every stage of their journey while keeping the focus where it belongs: Creativity.
Availability & Pricing
Cricut Joy™ 2 and Cricut Explore® 5 will be available beginning February 27th in the U.S. and Canada at
Cricut.com
and Michaels, as well as in most international markets where Cricut is sold.*
Price ranges:
Cricut Joy™ 2: $99 – $229 USD
Cricut Explore 5®: $199 – $349 USD
For more information, visit www.cricut.com
*Product contents and colors vary by bundle; not available in all regions or all retailers. Specialty tools sold separately. Projects calculated based on 4 in x 6 in average size using included materials.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Press Contact
Cricut PR
[email protected]
