Brett Theiss appointed CMO of Check Point Software to enhance brand presence and drive global growth in cybersecurity solutions.
Quiver AI Summary
Check Point Software Technologies has appointed Brett Theiss as its new Chief Marketing Officer, tasked with advancing the company's global growth strategy and enhancing its brand awareness. With over 20 years of experience in technology and SaaS marketing, Theiss will focus on promoting Check Point's cybersecurity solutions and aligning marketing efforts to drive growth in a complex landscape shaped by AI and hybrid work. CEO Nadav Zafrir praised Theiss for his proven ability to build brands and deliver growth, emphasizing that his leadership will clarify and strengthen Check Point's market position. Theiss joins from past roles at BeyondTrust and Anaplan, and he aims to deepen customer engagement while fostering the company's next growth phase.
Potential Positives
- The appointment of Brett Theiss as Chief Marketing Officer is expected to accelerate Check Point’s global growth agenda and strengthen brand presence.
- Theiss brings over two decades of technology and SaaS marketing leadership, which may enhance the company's marketing strategies and align them more closely with business outcomes.
- His previous experience in driving significant revenue expansion at other companies suggests potential for impactful marketing initiatives that could lead to measurable business growth for Check Point.
Potential Negatives
- Appointment of a new CMO may indicate previous marketing strategies were insufficient or ineffective.
- Forward-looking statements regarding growth and market leadership come with significant risks and uncertainties, potentially raising concerns among investors regarding future performance.
FAQ
Who is the new Chief Marketing Officer at Check Point?
The new Chief Marketing Officer at Check Point is Brett Theiss, appointed on September 4, 2025.
What will Brett Theiss's role entail at Check Point?
As CMO, Theiss will shape Check Point’s global growth agenda, strengthen brand presence, and drive demand for security solutions.
What experience does Brett Theiss bring to Check Point?
Brett Theiss has over two decades of technology and SaaS marketing leadership, with experience at companies like BeyondTrust and Anaplan.
How does Check Point aim to enhance its market leadership?
The company plans to enhance its market leadership through innovative marketing strategies led by Theiss and by leveraging its cutting-edge security solutions.
What is Check Point's approach to cyber security?
Check Point utilizes AI-powered cybersecurity solutions within its Infinity Platform, focusing on a prevention-first strategy to safeguard organizations globally.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$CHKP Congressional Stock Trading
Members of Congress have traded $CHKP stock 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $CHKP stock by members of Congress over the last 6 months:
- REPRESENTATIVE THOMAS H. KEAN, JR. purchased up to $50,000 on 07/29.
To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard.
$CHKP Hedge Fund Activity
We have seen 328 institutional investors add shares of $CHKP stock to their portfolio, and 444 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CAUSEWAY CAPITAL MANAGEMENT LLC removed 1,929,604 shares (-100.0%) from their portfolio in Q1 2025, for an estimated $439,795,343
- NORGES BANK added 933,899 shares (+40.7%) to their portfolio in Q2 2025, for an estimated $206,625,153
- BLACKROCK, INC. added 868,958 shares (+15.9%) to their portfolio in Q2 2025, for an estimated $192,256,957
- BESSEMER GROUP INC removed 625,962 shares (-95.1%) from their portfolio in Q2 2025, for an estimated $138,494,092
- SCHRODER INVESTMENT MANAGEMENT GROUP added 603,836 shares (+2413.2%) to their portfolio in Q2 2025, for an estimated $133,598,715
- DNB ASSET MANAGEMENT AS removed 553,008 shares (-47.9%) from their portfolio in Q2 2025, for an estimated $122,353,020
- BOSTON PARTNERS removed 516,203 shares (-15.0%) from their portfolio in Q2 2025, for an estimated $114,209,913
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$CHKP Analyst Ratings
Wall Street analysts have issued reports on $CHKP in the last several months. We have seen 6 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Jefferies issued a "Buy" rating on 07/31/2025
- Wells Fargo issued a "Overweight" rating on 07/31/2025
- Scotiabank issued a "Sector Outperform" rating on 07/31/2025
- Wedbush issued a "Outperform" rating on 04/24/2025
- BMO Capital issued a "Outperform" rating on 03/28/2025
- B of A Securities issued a "Buy" rating on 03/27/2025
To track analyst ratings and price targets for $CHKP, check out Quiver Quantitative's $CHKP forecast page.
$CHKP Price Targets
Multiple analysts have issued price targets for $CHKP recently. We have seen 15 analysts offer price targets for $CHKP in the last 6 months, with a median target of $220.0.
Here are some recent targets:
- Hamza Fodderwala from Morgan Stanley set a target price of $193.0 on 09/02/2025
- Fatima Boolani from Citigroup set a target price of $200.0 on 08/18/2025
- Roger Boyd from UBS set a target price of $210.0 on 07/31/2025
- Patrick Colville from Scotiabank set a target price of $220.0 on 07/31/2025
- Matthew Hedberg from RBC Capital set a target price of $207.0 on 07/31/2025
- Joseph Gallo from Jefferies set a target price of $230.0 on 07/31/2025
- Andrew Nowinski from Wells Fargo set a target price of $225.0 on 07/31/2025
Full Release
REDWOOD CITY, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- Check Point Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, today announced the appointment of Brett Theiss as Chief Marketing Officer (CMO). As CMO, Theiss will shape and accelerate Check Point’s global growth agenda, strengthening brand presence, fueling demand, and positioning the company for its next chapter of market leadership.
With more than two decades of technology and SaaS marketing leadership, Theiss will be responsible for shaping the external perception of Check Point’s cutting-edge security solutions and aligning marketing initiatives to accelerate growth and innovation across all markets.
“Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team,” said Nadav Zafrir, CEO at Check Point. “As organizations navigate the complexities of AI, cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”
Prior to joining Check Point, Theiss served as CMO at BeyondTrust and Anaplan, where he led brand transformations that drove significant revenue expansion. He also held senior roles at Xactly, Lumen Technologies, and AT&T, where he developed deep expertise in aligning marketing strategies with business outcomes and customer needs.
Recognized for building high-performing teams and driving growth through brand clarity, market differentiation, and deep customer engagement, Theiss has consistently delivered results at the intersection of marketing innovation and business performance. He holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University.
“Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell,”
said Brett Theiss, Chief Marketing Officer at Check Point.
“I am thrilled to join this world-class team to further elevate the brand, deepen customer engagement, and help accelerate the company’s next phase of growth.”
Follow Check Point via:
X (Formerly known as Twitter):
https://www.twitter.com/checkpointsw
Facebook:
https://www.facebook.com/checkpointsoftware
Blog:
https://blog.checkpoint.com
YouTube:
https://www.youtube.com/user/CPGlobal
LinkedIn:
https://www.linkedin.com/company/check-point-software-technologies
About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (
www.checkpoint.com
) is a leading protector of digital trust, utilizing AI-powered cyber security solutions to safeguard over 100,000 organizations globally. Through its Infinity Platform and an open garden ecosystem, Check Point’s prevention-first approach delivers industry-leading security efficacy while reducing risk. Employing a hybrid mesh network architecture with SASE at its core, the Infinity Platform unifies the management of on-premises, cloud, and workspace environments to offer flexibility, simplicity and scale for enterprises and service providers.
Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements generally relate to future events or our future financial or operating performance. Forward-looking statements in this press release include, but are not limited to, statements related to our expectations regarding future growth, the expansion of Check Point’s industry leadership, the enhancement of shareholder value and the delivery of an industry-leading cyber security platform to customers worldwide. Our expectations and beliefs regarding these matters may not materialize, and actual results or events in the future are subject to risks and uncertainties that could cause actual results or events to differ materially from those projected. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2024. The forward-looking statements in this press release are based on information available to Check Point as of the date hereof, and Check Point disclaims any obligation to update any forward-looking statements, except as required by law.
MEDIA CONTACT: | INVESTOR CONTACT: |
Gil Messing | Kip E. Meintzer |
Check Point Software Technologies | Check Point Software Technologies |
[email protected] | [email protected] |