Celsius Holdings Shares Rise as Activist Pressure and Rebound Buying Persist

Celsius Holdings (CELH) is up 5.9% today. Here is some analysis on what might have caused this price movement.

Analysis: There does not appear to be a fresh company announcement driving today’s move, so the gain looks most likely tied to a continued rebound after last week’s activist-investor news and renewed interest in Celsius after a sharp post-earnings selloff. Investors also may be focusing on signs that the broader portfolio is still growing, even as the core Celsius brand works through a softer quarter.

Details:

An activist investor tied to the energy-drink industry recently built a sizable stake in Celsius and pushed for leadership changes, which helped revive takeover, turnaround, and value-unlocking expectations.

Celsius reported second-quarter 2026 revenue of about $817.9 million, with Alani Nu contributing roughly $364.4 million and Rockstar adding about $66.5 million, showing the multi-brand platform is materially larger even though profitability came under pressure.

Retail sales for the combined Celsius, Alani Nu, and Rockstar portfolio increased 31.0% in tracked U.S. channels for the 13 weeks ended June 28, 2026, which supports the argument that category share gains are still intact at the portfolio level.

The company also repurchased about $100.4 million of stock during the quarter, a signal that management viewed the shares as attractive after the recent decline.

Sources:

SEC, Celsius Holdings, Yahoo Finance

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$CELH Insider Trading Activity

$CELH insiders have traded $CELH stock on the open market 3 times in the past 6 months. Of those trades, 2 have been purchases and 1 have been sales.

Here’s a breakdown of recent trading of $CELH stock by insiders over the last 6 months:

HAL KRAVITZ purchased 8,400 shares for an estimated $249,732
ERIC HANSON (President & COO) purchased 7,500 shares for an estimated $217,800
JOYCE RUSSELL sold 2,880 shares for an estimated $147,772

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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$CELH Hedge Fund Activity

We have seen 285 institutional investors add shares of $CELH stock to their portfolio, and 413 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

ALLIANCEBERNSTEIN L.P. removed 11,433,521 shares (-57.8%) from their portfolio in Q2 2026, for an estimated $334,773,494
SACHEM HEAD CAPITAL MANAGEMENT LP added 9,090,000 shares (+inf%) to their portfolio in Q2 2026, for an estimated $266,155,200
MORGAN STANLEY added 4,815,902 shares (+172.0%) to their portfolio in Q2 2026, for an estimated $141,009,610
AQR CAPITAL MANAGEMENT LLC added 3,250,639 shares (+1033.5%) to their portfolio in Q2 2026, for an estimated $95,178,709
NORGES BANK added 3,129,768 shares (+101.7%) to their portfolio in Q2 2026, for an estimated $91,639,607
MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 2,934,339 shares (-95.7%) from their portfolio in Q2 2026, for an estimated $85,917,445
BLACKROCK, INC. added 2,470,643 shares (+15.5%) to their portfolio in Q2 2026, for an estimated $72,340,427

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$CELH Analyst Ratings

Wall Street analysts have issued reports on $CELH in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

Morgan Stanley issued a "Overweight" rating on 05/08/2026

To track analyst ratings and price targets for $CELH, check out Quiver Quantitative's $CELH forecast page.

$CELH Price Targets

Multiple analysts have issued price targets for $CELH recently. We have seen 11 analysts offer price targets for $CELH in the last 6 months, with a median target of $50.0.

Here are some recent targets:

Gerald Pascarelli from Needham set a target price of $55.0 on 07/09/2026
Peter Grom from UBS set a target price of $50.0 on 06/30/2026
Sean McGowan from Roth Capital set a target price of $57.0 on 06/25/2026
Jonathan Keypour from B of A Securities set a target price of $45.0 on 06/24/2026
Eric Serotta from Morgan Stanley set a target price of $48.0 on 06/23/2026
Cristian Rios from Bernstein set a target price of $44.0 on 06/12/2026
Kevin Grundy from BNP Paribas set a target price of $57.0 on 05/26/2026

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.