Celsius Holdings (CELH) slides as investors refocus on near-term margin pressure and post-earnings volatility

Celsius Holdings, Inc. (CELH) is down 3.2% today. Here is some analysis on what might have caused this price movement.

Analysis: CELH appears to be pulling back amid continued volatility after its late-February results, with traders refocusing on near-term gross margin pressure tied to acquisition integration and distribution transitions. In the absence of a clear company-specific headline today, the move also looks consistent with profit-taking following recent swings in the stock.

Details:

The company’s latest quarterly update highlighted that gross margin was pressured by one-time integration and transition costs related to Alani Nu and Rockstar, with management expecting improvement as integration work wraps up through 2026.

The company has said it expects the Alani Nu integration to be completed by the end of Q1 2026 and Rockstar integration by the end of Q2 2026, which can keep investors sensitive to any perceived delays or added costs.

Recent commentary on the name has emphasized that even with strong revenue performance, sentiment can turn quickly when the market is focused on margin trajectory rather than top-line growth.

This could also be a technical/positioning-driven pullback following a sharp multi-week move and elevated day-to-day volatility.

Sources:

Celsius Holdings Investor Relations, GuruFocus, Trefis

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$CELH Insider Trading Activity

$CELH insiders have traded $CELH stock on the open market 5 times in the past 6 months. Of those trades, 2 have been purchases and 3 have been sales.

Here’s a breakdown of recent trading of $CELH stock by insiders over the last 6 months:

WILLIAM H. MILMOE sold 40,000 shares for an estimated $2,500,000
HAL KRAVITZ purchased 10,000 shares for an estimated $452,400
JARROD LANGHANS (Chief Financial Officer) sold 5,000 shares for an estimated $325,000
ERIC HANSON (President & COO) purchased 4,558 shares for an estimated $200,232
JOYCE RUSSELL sold 2,880 shares for an estimated $147,772

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

$CELH Hedge Fund Activity

We have seen 329 institutional investors add shares of $CELH stock to their portfolio, and 365 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 3,450,365 shares (-75.2%) from their portfolio in Q4 2025, for an estimated $157,819,695
NORGES BANK added 2,792,518 shares (+977.0%) to their portfolio in Q4 2025, for an estimated $127,729,773
TWO SIGMA INVESTMENTS, LP removed 2,627,894 shares (-85.4%) from their portfolio in Q4 2025, for an estimated $120,199,871
MASSACHUSETTS FINANCIAL SERVICES CO /MA/ added 2,521,231 shares (+inf%) to their portfolio in Q4 2025, for an estimated $115,321,105
ALLIANCEBERNSTEIN L.P. added 2,480,726 shares (+15.4%) to their portfolio in Q4 2025, for an estimated $113,468,407
CAPITAL INTERNATIONAL INVESTORS removed 2,052,003 shares (-65.6%) from their portfolio in Q4 2025, for an estimated $93,858,617
STEADFAST CAPITAL MANAGEMENT LP removed 2,016,688 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $115,939,393

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

$CELH Analyst Ratings

Wall Street analysts have issued reports on $CELH in the last several months. We have seen 7 firms issue buy ratings on the stock, and 1 firms issue sell ratings.

Here are some recent analyst ratings:

JP Morgan issued a "Overweight" rating on 01/29/2026
Needham issued a "Buy" rating on 01/07/2026
B of A Securities issued a "Underperform" rating on 12/19/2025
Piper Sandler issued a "Overweight" rating on 12/17/2025
UBS issued a "Buy" rating on 11/07/2025
Citigroup issued a "Buy" rating on 11/07/2025
Stifel issued a "Buy" rating on 11/07/2025

To track analyst ratings and price targets for $CELH, check out Quiver Quantitative's $CELH forecast page.

$CELH Price Targets

Multiple analysts have issued price targets for $CELH recently. We have seen 8 analysts offer price targets for $CELH in the last 6 months, with a median target of $67.5.

Here are some recent targets:

Gerald Pascarelli from Needham set a target price of $75.0 on 02/27/2026
Andrea Teixeira from JP Morgan set a target price of $77.0 on 01/29/2026
Michael Lavery from Piper Sandler set a target price of $65.0 on 01/29/2026
Peter Grom from UBS set a target price of $70.0 on 01/14/2026
Jonathan Keypour from B of A Securities set a target price of $45.0 on 12/19/2025
Filippo Falorni from Citigroup set a target price of $65.0 on 11/07/2025
Matthew Smith from Stifel set a target price of $60.0 on 11/07/2025

This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.