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Braze Surges as Salesforce Strikes $5.66 Billion Cash Deal

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Braze (BRZE) is up 50.8% today. Here is some analysis on what might have caused this price movement.

Analysis: The sharp move appears tied to a definitive agreement for Salesforce to acquire Braze in an all-cash transaction. A buyout price set above the prior closing level often pulls the target’s stock quickly toward the offer value, which looks to be the main driver here.

Details:

  • Salesforce and Braze announced a definitive merger agreement on October 20, 2026.
  • Under the deal terms, holders of Braze Class A common stock are set to receive $47.50 in cash per share.
  • The transaction values Braze at about $5.66 billion in enterprise value, giving investors a clear takeover benchmark for the shares.
  • The companies said the deal is expected to close in Salesforce’s fiscal year 2028, subject to Braze shareholder approval and required regulatory approvals.
  • Sources:

    Braze Investor Relations, Salesforce Investor Relations, Associated Press

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $BRZE Insider Trading Activity

    BRZE Insider Trades

    $BRZE insiders have traded $BRZE stock on the open market 20 times in the past 6 months. Of those trades, 0 have been purchases and 20 have been sales.

    Here’s a breakdown of recent trading of $BRZE stock by insiders over the last 6 months:

    • JONATHAN HYMAN (Chief Technology Officer) has made 0 purchases and 12 sales selling 158,224 shares for an estimated $4,636,379.
    • ASTHA MALIK (Chief Business Officer) has made 0 purchases and 6 sales selling 100,820 shares for an estimated $2,753,101.
    • EDWARD M. MCDONNELL (Chief Revenue Officer) has made 0 purchases and 2 sales selling 29,732 shares for an estimated $932,926.

    To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

    $BRZE Hedge Fund Activity

    We have seen 126 institutional investors add shares of $BRZE stock to their portfolio, and 113 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

    $BRZE Price Targets

    Multiple analysts have issued price targets for $BRZE recently. We have seen 9 analysts offer price targets for $BRZE in the last 6 months, with a median target of $35.0.

    Here are some recent targets:

    • Alexei Gogolev from JP Morgan set a target price of $35.0 on 07/06/2026
    • Tyler Radke from Citigroup set a target price of $48.0 on 05/29/2026
    • Billy Fitzsimmons from Piper Sandler set a target price of $27.0 on 05/28/2026
    • Clark Wright from DA Davidson set a target price of $33.0 on 05/28/2026
    • Matthew Vanvliet from Cantor Fitzgerald set a target price of $38.0 on 05/28/2026
    • Siti Panigrahi from Mizuho set a target price of $32.0 on 05/28/2026
    • Patrick Walravens from Citizens set a target price of $35.0 on 05/28/2026

    This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

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