American Eagle Outfitters (AEO) has announced Kansas City Chiefs star Travis Kelce as the face of its latest collaboration, following recent publicity around its Sydney Sweeney campaign. The AE x Tru Kolors collection features apparel co-branded with Kelce’s label.
- The collection includes t-shirts, sweatshirts, sweatpants, and trousers under the AE x Tru Kolors brand.
- The launch follows Kelce’s engagement to pop icon Taylor Swift, amplifying media attention.
- American Eagle previously faced criticism for its Sydney Sweeney “great jeans” campaign, which sparked controversy over alleged references to eugenics.
- Marketing for the collaboration also highlights athletes Drew Allar, Suni Lee, and Azzi Fudd.
- American Eagle shares rose 3.5% in premarket trading after the announcement, though the stock remains down 27% year-to-date.
- The retailer reports second-quarter earnings next week after three straight quarters of year-over-year sales declines.
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Editor’s Note: This is a developing story. This article may be updated as more details become available.
