Allbirds launched Terralux™, a sustainable footwear collection using innovative bio-designed material INNOVERA™, mimicking leather without animal products.
Quiver AI Summary
Allbirds has launched a new footwear collection called Terralux™, featuring a bio-designed material known as INNOVERA™, developed by Modern Meadow. This innovative, animal-free leather alternative is made from plant-based proteins, biopolymers, and recycled Nylon 6, and is designed to mimic the look and feel of traditional leather while remaining sustainable, with over 80% renewable carbon content. The collection includes three styles: the Cruiser, Varsity, and Runner NZ Terralux™, combining elegant design with Allbirds' comfort. This introduction marks a first in the footwear industry for the use of INNOVERA™, reinforcing both companies' commitment to sustainability and meeting consumer demand for responsibly made products. The Terralux™ collection is available for purchase on Allbirds' website.
Potential Positives
- Allbirds introduces Terralux™, leveraging the innovative INNOVERA™ material, marking a significant advancement in sustainable footwear.
- This launch represents an industry first, with Allbirds being the first brand to use INNOVERA™ in footwear, enhancing its market position as an innovator in sustainable fashion.
- The new collection incorporates more than 80% renewable carbon content, reinforcing Allbirds' commitment to sustainability and appealing to environmentally-conscious consumers.
- The Terralux™ collection features a blend of elevated design and signature comfort, catering to consumer demand for stylish yet functional footwear.
Potential Negatives
- The launch of the Terralux™ collection may face skepticism regarding the performance and durability of the new INNOVERA™ material compared to traditional leather, which could impact consumer trust.
- The reliance on Modern Meadow for the innovation of INNOVERA™ may raise concerns about supply chain stability and dependency on third-party partnerships for product development.
- The pricing of the Terralux™ collection, with the Cruiser at $135 and the Varsity and Runner NZ at $145, could be seen as high for a new material, potentially limiting market reach among cost-sensitive consumers.
FAQ
What is the Terralux™ collection by Allbirds?
The Terralux™ collection is a new footwear line crafted from INNOVERA™, a sustainable, animal-free material developed by Modern Meadow.
What is INNOVERA™ and how is it made?
INNOVERA™ is a bio-designed material made from plant-based proteins, biopolymers, and recycled Nylon 6, with over 80% renewable carbon content.
Are the Terralux™ shoes suitable for everyday wear?
Yes, the Terralux™ shoes are designed for daily life, offering comfort and a versatile design that transitions from day to night.
What styles are available in the Terralux™ collection?
The collection includes the Cruiser Terralux™, Varsity Terralux™, and Runner NZ Terralux™, offered in different colorways for men.
Where can I buy the Terralux™ collection?
The SS26 Terralux™ Collection is available for purchase at www.allbirds.com starting from February 9, 2026.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
SAN FRANCISCO, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Today, Allbirds introduced Terralux ™, a new footwear collection crafted with INNOVERA™, a next-generation bio-designed material developed by Modern Meadow . The leather alternative is crafted from plant-based proteins, biopolymers, and recycled Nylon 6 sourced from end-of-life tires.
Completely animal-free, INNOVERA™ is engineered to look, feel, wear, and age like traditional leather. It’s then finished in conventional leather tanneries using the same treatment and dyeing processes as animal leather, delivering premium aesthetics and performance without compromise.
While INNOVERA™ has previously been used in automotive interiors, premium wallets, tech accessories, and luxury handbags, this launch marks an industry first, with Allbirds being the first brand to bring the innovative material to footwear. With more than 80% renewable carbon content, INNOVERA™ reinforces Allbirds’ long-standing commitment to sustainable materials innovation and its mission to create better things in a better way.
Designed to meet the demands of daily life, the three-piece Terralux™ collection includes two of Allbirds’ newest and best-selling styles – the Cruiser Terralux ™ and Varsity Terralux™ – alongside the Runner NZ Terralux™ , an evolution of the iconic Wool Runner silhouette that launched the brand. The collection transitions seamlessly from day to night, pairing an elevated design aesthetic with Allbirds’ signature comfort.
The Cruiser Terralux™ ($135) is available for both Men and Women, while the Varsity Terralux™ ($145) and Runner NZ Terralux ($135) are designed exclusively for Men, each offered in three colorways.
“Terralux™ marks an important evolution for Allbirds,” said Jason Israel, VP of Design at Allbirds. “INNOVERA™ allowed us to achieve the look and feel of leather in a bio-based material, opening the door to more elevated, versatile footwear — while still delivering on our comfort and sustainability promise.”
“We’re thrilled to partner with Allbirds to bring INNOVERA™ into footwear,” said David Williamson, PhD, CEO at Modern Meadow. “With our shared commitment to create high-performance, beautifully aesthetic products that minimize our impact on the planet, we both continue to meet the growing consumer demand for responsibility and transparency without compromising.”
The SS26 Terralux™ Collection is available at www.allbirds.com beginning today.
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.
About Modern Meadow and INNOVERA™
INNOVERA™ is the transformative material crafted using plant-based proteins, biopolymers and recycled rubber, resulting in more than 80% renewable carbon content. Completely animal-free, INNOVERA™ is masterfully engineered to replicate the look and feel of the collagen found in leather. Developed by the bio-design company Modern Meadow (Nutley, New Jersey, USA), INNOVERA™ redefines what’s possible across the automotive, footwear, furniture and fashion accessories spaces, creating high-performance products with a lower environmental impact. Versatile, functional, immediately scalable and adaptable to any process, INNOVERA™ flows seamlessly with creativity: a material that works in perfect harmony with the legacy of tanneries and brands, without compromising on quality or performance. For more information, visit
innovera-world.com
or follow the company on
Instagram
and
LinkedIn
.
Allbirds: [email protected]
Modern Meadow: [email protected]