Affirm Holdings, Inc. (AFRM) is up 4.8% today. Here is some analysis on what might have caused this price movement.
Analysis: The move looks tied to renewed bullish positioning after recent fintech volatility, with fresh “buy” framing from a major bank and lingering support from early-February analyst upgrades. Investors also continue to re-rate the stock following Affirm’s recent quarterly beat and upbeat full-year revenue outlook.
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Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.
$AFRM Insider Trading Activity
$AFRM insiders have traded $AFRM stock on the open market 23 times in the past 6 months. Of those trades, 0 have been purchases and 23 have been sales.
Here’s a breakdown of recent trading of $AFRM stock by insiders over the last 6 months:
- MAX R LEVCHIN (Chief Executive Officer) has made 0 purchases and 8 sales selling 1,985,045 shares for an estimated $165,358,295.
- MICHAEL LINFORD (Chief Operating Officer) sold 184,200 shares for an estimated $14,752,578
- ROBERT O'HARE (Chief Financial Officer) has made 0 purchases and 7 sales selling 153,813 shares for an estimated $12,333,785.
- SIPHELELE JIYANE (Chief Accounting Officer) has made 0 purchases and 4 sales selling 60,758 shares for an estimated $5,576,212.
- KATHERINE ADKINS (Chief Legal Officer) sold 36,878 shares for an estimated $3,503,410
- CHRISTA S QUARLES has made 0 purchases and 2 sales selling 15,000 shares for an estimated $1,395,000.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$AFRM Hedge Fund Activity
We have seen 328 institutional investors add shares of $AFRM stock to their portfolio, and 339 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- INVESCO LTD. added 3,234,260 shares (+294.2%) to their portfolio in Q3 2025, for an estimated $236,359,720
- UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC removed 2,710,638 shares (-72.1%) from their portfolio in Q4 2025, for an estimated $201,752,786
- NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO added 2,141,881 shares (+11042.3%) to their portfolio in Q4 2025, for an estimated $159,420,202
- ATREIDES MANAGEMENT, LP removed 1,769,977 shares (-89.5%) from their portfolio in Q3 2025, for an estimated $129,349,919
- FMR LLC added 1,435,478 shares (+11.7%) to their portfolio in Q4 2025, for an estimated $106,842,627
- WHALE ROCK CAPITAL MANAGEMENT LLC removed 1,275,022 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $93,178,607
- WELLINGTON MANAGEMENT GROUP LLP removed 1,209,645 shares (-56.8%) from their portfolio in Q3 2025, for an estimated $88,400,856
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$AFRM Analyst Ratings
Wall Street analysts have issued reports on $AFRM in the last several months. We have seen 12 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- TD Cowen issued a "Buy" rating on 01/08/2026
- Freedom Capital Markets issued a "Buy" rating on 12/05/2025
- Truist Securities issued a "Buy" rating on 11/19/2025
- B of A Securities issued a "Buy" rating on 11/07/2025
- Citigroup issued a "Buy" rating on 10/22/2025
- Wells Fargo issued a "Overweight" rating on 10/22/2025
- Rothschild & Co issued a "Buy" rating on 10/06/2025
To track analyst ratings and price targets for $AFRM, check out Quiver Quantitative's $AFRM forecast page.
$AFRM Price Targets
Multiple analysts have issued price targets for $AFRM recently. We have seen 20 analysts offer price targets for $AFRM in the last 6 months, with a median target of $89.5.
Here are some recent targets:
- Dan Dolev from Mizuho set a target price of $95.0 on 02/09/2026
- Ramsey El-Assal from Cantor Fitzgerald set a target price of $85.0 on 02/09/2026
- Kyle Joseph from Stephens & Co. set a target price of $65.0 on 02/06/2026
- Reginald Smith from JP Morgan set a target price of $79.0 on 02/06/2026
- Rayna Kumar from Oppenheimer set a target price of $83.0 on 02/06/2026
- Kyle Peterson from Needham set a target price of $85.0 on 02/06/2026
- Daniel R. Perlin from RBC Capital set a target price of $77.0 on 02/06/2026
This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.