H.R. 4737: Apeel Reveal Act of 2025

This bill, known as the Apeel Reveal Act of 2025, proposes amendments to the Federal Food, Drug, and Cosmetic Act to mandate labeling requirements for certain fruits and vegetables that have a specific type of coating applied to them. Below are the key points of the bill:

Labeling Requirement

The legislation specifies that:

• Fruits and vegetables that have a "covered product coating" must include a label disclosing the use of this coating.
• A "covered product coating" is defined as a coating directly applied to a fruit or vegetable to extend its shelf life. This includes specific products developed by Apeel Sciences, such as Edipeel and Organipeel.

Implementation Timeline

The bill sets a timeline for its implementation, stating that:

• The Secretary of Health and Human Services must issue guidance on how to disclose this information within 180 days after the bill becomes law.
• Fruits and vegetables that are not labeled according to these requirements will be considered "misbranded" one year after the enactment of the Act.

Purpose of the Bill

The primary aim of the Apeel Reveal Act of 2025 is to enhance consumer awareness and transparency regarding what is applied to fruits and vegetables, particularly coatings designed to prolong freshness. This could provide consumers with more informed choices when purchasing produce.

Relevant Companies

• APEL: Apeel Sciences may face regulatory changes impacting their product offerings related to shelf-life coatings on fruits and vegetables.