H.R. 2348: Brake for Kids Act of 2025

This bill, titled the Brake for Kids Act of 2025, aims to enhance public safety by increasing awareness about the dangers of illegally passing stopped school buses. Here’s a summary of the main points in the bill:

Purpose of the Bill

The primary focus of the bill is to require the Secretary of Transportation to develop and distribute a national public safety messaging campaign. This campaign is specifically designed to educate the public about the risks associated with illegally passing school buses that are stopped to pick up or drop off children.

Funding

The funding for this campaign would come from resources allocated to the Secretary of Transportation under the Infrastructure Investment and Jobs Act.

Campaign Components

The national public safety messaging campaign must include a variety of advertising methods to reach a wide audience. The specific requirements for the campaign include:

• Television advertisements, with a focus on key national broadcasts that have a large viewership.
• Radio advertisements, as well as promotions through social media platforms and edge service advertising.
• Ensuring the campaign's reach is extensive, avoiding limits to digital downloads or regional distribution, effectively making it a nationwide initiative.

Goal of the Campaign

The goal is to significantly raise public awareness and education regarding the serious safety issues that arise when drivers illegally pass school buses that are in the process of loading or unloading children. By targeting a broad audience through diverse media channels, the campaign aims to help prevent accidents and improve safety for school children.

Relevant Companies

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